• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • U

    University of Michigan

    Human Capital: Globalization and Culture

    Skills you'll gain: Intercultural Competence, Human Capital, Cultural Diversity, Human Resources, Human Resources Management and Planning, Human Resource Strategy, Cultural Sensitivity, Cultural Responsiveness, Case Studies, Management Training And Development, Culture, Staff Management, Workforce Management, Leadership

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Interests of the average Facebook User

    Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Social Media Analytics, Customer Analysis, Promotional Strategies, Customer Insights, Presentations, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Créer une enquête de satisfaction clients

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer Insights, Customer Analysis, Data Sharing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • F

    Fundação Instituto de Administração

    Comunicação Digital e Consumidores

    Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Gerenciamento de Serviços de TI

    Skills you'll gain: IT Service Management, Information Technology Infrastructure Library, Service Management, Service Design, Information Technology Operations, Service Improvement, Practice Management, DevOps, Agile Methodology, Innovation, Supplier Management, Continuous Improvement Process, Governance, Customer experience improvement

    ★ 4.5 (27) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Rutgers the State University of New Jersey

    AI Ethics in Business

    Skills you'll gain: Business Ethics, Data Ethics, Responsible AI, Case Studies, Regulatory Compliance, Governance, Ethical Standards And Conduct, Regulatory Requirements, Compliance Management, Law, Regulation, and Compliance, AI literacy, Artificial Intelligence, Decision Intelligence, Accountability, Information Privacy, Business Strategies, Social Impact, Social Justice

    ★ 3.7 (16) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Automatic Data Processing, Inc. (ADP)

    Understanding Diversity & Inclusion

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Workplace inclusivity, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Talent Recruitment, Diversity Marketing, Advocacy, Recruitment Strategies, Branding, Organizational Strategy

    ★ 4.7 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Predict Ad Clicks Using Logistic Regression and XG-Boost

    Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Model Training, Customer Analysis, Predictive Modeling, Scientific Visualization, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data-Driven Marketing, Logistic Regression, Data Cleansing, Data Manipulation, Machine Learning, Python Programming, Deep Learning

    ★ 4.6 (10) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Validating Your Startup Idea with MVP Experiment Canvas

    Skills you'll gain: Target Market, Target Audience, Customer Analysis, Market Opportunities, Entrepreneurship, Value Propositions, Performance Metric, Process Validation, Performance Measurement, Risk Analysis, Strategic Decision-Making, Business Modeling, Feasibility Studies, Business Analysis, Data-Driven Decision-Making, New Product Development, Case Studies, Innovation, FinTech, Leadership

    ★ 4.6 (7) · Intermediate · Guided Project · Less Than 2 Hours

  • N

    Northeastern University

    An Overview of the U.S. Healthcare System

    Skills you'll gain: Health Systems, Patient-centered Care, Healthcare Industry Knowledge, Health Care Administration, Health Care Procedure and Regulation, Health Administration, Health Care, Primary Care, Health Policy, Health Disparities, Health Equity, Consumer Behaviour, Cultural Diversity, Diversity Awareness, Policy Analysis, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Maryland, College Park

    Transforming with Data Analytics and Organization

    Skills you'll gain: Digital Transformation, Business Transformation, Customer experience improvement, Data Strategy, Business Modeling, Analytics, Organizational Change, Machine Learning Software, Technology Strategies, Customer Insights, Innovation, Organizational Strategy, Machine Learning, Business Strategy, Workforce Development, Strategic Decision-Making, Competitive Analysis

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Research, Market Analysis, Branding, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Cross-Channel Marketing

    ★ 4.7 (12) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…278279280…469

In summary, here are 10 of our most popular customer insights courses

  • Human Capital: Globalization and Culture: University of Michigan
  • Interests of the average Facebook User: Coursera
  • Créer une enquête de satisfaction clients: Coursera
  • Comunicação Digital e Consumidores: Fundação Instituto de Administração
  • Gerenciamento de Serviços de TI: Fundação Instituto de Administração
  • AI Ethics in Business: Rutgers the State University of New Jersey
  • Understanding Diversity & Inclusion: Automatic Data Processing, Inc. (ADP)
  • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera
  • Validating Your Startup Idea with MVP Experiment Canvas: Coursera
  • An Overview of the U.S. Healthcare System: Northeastern University

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok