In this project, we will predict Ads clicks using logistic regression and XG-boost algorithms. In this project, we will assume that you have been hired as a consultant to a start-up that is running a targeted marketing ad campaign on Facebook. The company wants to analyze customer behavior by predicting which customer clicks on the advertisement.
Predict Ad Clicks Using Logistic Regression and XG-Boost
Learn, practice, and apply job-ready skills with expert guidance
Beginner level
Recommended experience
2 hours
Learn at your own pace
Hands-on learning
What you'll learn
Train and test an XG-Boost and Logistic Regression models in Scikit-Learn
Perform data cleaning, feature engineering and visualization
Assess the performance of trained classifier models using various KPIs such as accuracy, precision and recall
Skills you'll practice
- Data Visualization
- Data Presentation
- Digital Advertising
- Customer Analysis
- Scikit Learn (Machine Learning Library)
- Performance Analysis
- Machine Learning Methods
- Applied Machine Learning
- Data Cleansing
- Predictive Analytics
- Classification And Regression Tree (CART)
- Marketing Analytics
- Predictive Modeling
- Feature Engineering
- Data Manipulation
- Advertising
- Online Advertising
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
No downloads or installation required
Only available on desktop
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Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Understand the Problem Statement
Import Libraries and Datasets
Practice Opportunity #1 [Optional]
Explore Dataset
Perform Data Visualization
Practice Opportunity #2 [Optional]
Prepare the Data for Training
Train the model
Test Trained Model
Visualize Training/Testing Datasets and Trained Model
Practice Opportunity #3 [Optional]
Recommended experience
Basic Python Programming and Math Background
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Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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Frequently asked questions
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.