• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    Skillshare

    SEO Audits: Find & Fix Common Website SEO Issues

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Auditing, Web Analytics, Content Performance Analysis, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Prioritization

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Scale Up Specialization Capstone

    Skills you'll gain: Entrepreneurship, Culture Transformation, Process Development, Growth Strategies, Sales Strategy, Sales, Product Management, Process Management, Product Development, Risk Management, Organizational Development, Business Planning, Product Marketing, Operational Excellence, Process Analysis, People Management, Business Research, Business Writing

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Fundamentals of Natural Language Processing

    Skills you'll gain: Natural Language Processing, Model Evaluation, Model Optimization, Embeddings, Text Mining, Logistic Regression, Model Training, Statistical Modeling, Machine Learning Methods, Markov Model, Classification Algorithms, Data Preprocessing, Supervised Learning

    ★ 3.9 (17) · Intermediate · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    IA en la participación de los aficionados

    Skills you'll gain: Content Management, AI Personalization, Loyalty Programs, Predictive Analytics, Customer Engagement, Digital Media Strategy, Augmented Reality, Marketing Analytics, Revenue Management, Forecasting, Data-Driven Decision-Making, Marketing Strategy and Techniques, Brand Marketing, Artificial Intelligence, Media Strategy, Media Relations, Digital Transformation, Customer Communications Management, Emerging Technologies, Price Negotiation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Performance Management

    Skills you'll gain: Team Performance Management, Performance Management, Smart Goals, Employee Performance Management, Performance Review, Management Training And Development, Performance Appraisal, People Development, Goal Setting, Performance Analysis, Performance Measurement, AI Personalization, HR Tech, Workforce Development, Employee Engagement, Constructive Feedback, Driving engagement, Key Performance Indicators (KPIs), Coaching, Analytics

    ★ 4 (10) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Naive Bayes 101: Resume Selection with Machine Learning

    Skills you'll gain: Data Visualization, Plot (Graphics), Exploratory Data Analysis, Text Mining, Model Evaluation, Model Training, Classification Algorithms, Applied Machine Learning, Data Cleansing, Scikit Learn (Machine Learning Library), Statistical Machine Learning, Data Preprocessing, Natural Language Processing, Predictive Modeling, Machine Learning, Unstructured Data, Data Analysis, Machine Learning Algorithms, Python Programming, Computer Science

    ★ 4.5 (17) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Publish your corporate designs on Slack with Canva

    Skills you'll gain: Slack (Software), Collaborative Software, Calendar Management, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Data Analysis : OpenAI Assistant API

    Skills you'll gain: OpenAI API, Prompt Engineering, Generative AI Agents, Data Analysis, Generative AI, OpenAI, Data Visualization Software, Data Manipulation, Artificial Intelligence, Python Programming

    ★ 4.9 (7) · Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Six Sigma Black Belt: Analyze, Improve & Control

    Skills you'll gain: Lean Six Sigma, Sample Size Determination, Six Sigma Methodology, Process Improvement, Quality Improvement, Data-Driven Decision-Making, Lean Methodologies, Statistical Process Controls, Process Improvement and Optimization, Process Analysis, Lean Manufacturing, Continuous Improvement Process, Predictive Modeling, Predictive Analytics, Statistical Methods, Process Capability, Statistics, Quality Management, Statistical Analysis, Quality Monitoring

    ★ 5 (13) · Mixed · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Introduction to Social Determinants of Health

    Skills you'll gain: Social Determinants Of Health, Health Disparities, Health Equity, Health Policy, Systems Thinking, Health Informatics, Public Health, Economics, Policy, and Social Studies, Social Justice, Community Health, Health Systems, Social Impact, R (Software), Data Analysis, Data Literacy, R Programming, Data Visualization, Data-Driven Decision-Making, Diversity Awareness

    ★ 4.7 (15) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Instagram Content Creation Essentials

    Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Visual Storytelling, Photography, Media Production, Social Media, Graphic and Visual Design, Content Strategy, Writing, Design Elements And Principles, Writing and Editing

    Beginner · Course · 1 - 4 Weeks

  • C

    Corporate Finance Institute

    Advanced Tableau - LOD Calculations

    Skills you'll gain: Data Presentation, Interactive Data Visualization, Tableau Software, Data Visualization Software, SQL, Data Analysis

    ★ 5 (11) · Advanced · Course · 1 - 3 Months

1…297298299…493

In summary, here are 10 of our most popular marketing analytics courses

  • SEO Audits: Find & Fix Common Website SEO Issues : Skillshare
  • Scale Up Specialization Capstone : IE Business School
  • Fundamentals of Natural Language Processing: University of Colorado Boulder
  • IA en la participación de los aficionados: Real Madrid Graduate School Universidad Europea
  • GenAI for Performance Management : Coursera
  • Naive Bayes 101: Resume Selection with Machine Learning: Coursera
  • Publish your corporate designs on Slack with Canva: Coursera
  • GenAI for Data Analysis : OpenAI Assistant API : Coursera
  • Six Sigma Black Belt: Analyze, Improve & Control: EDUCBA
  • Introduction to Social Determinants of Health: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok