Copywriting courses can help you learn persuasive writing techniques, audience targeting, brand voice development, and effective headline creation. You can build skills in crafting compelling calls to action, optimizing content for search engines, and understanding consumer psychology. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline the writing process.

Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, ChatGPT, Generative AI, Digital Advertising, Email Marketing, Data Ethics, Digital Marketing, Search Engine Optimization, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Web Analytics and SEO, Search Engine Marketing, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Automation, Marketing Planning, Marketing Analytics, Competitive Analysis, Prompt Engineering, Email Automation, Search Engine Optimization, Generative AI, Key Performance Indicators (KPIs), AI Personalization, Lead Generation, A/B Testing, Content Creation, Web Analytics, Performance Measurement, Data Visualization, Customer Insights, Data-Driven Decision-Making, Digital Marketing, Content Strategy
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Research, Competitive Intelligence, Digital Marketing, Content Creation, Content Performance Analysis, Data-Driven Decision-Making, ChatGPT, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Dashboard, Surveys, Newsletters, Search Engine Optimization, Marketing Budgets, Email Automation, Marketing Analytics, Marketing Automation, Marketing Planning, Spreadsheet Software, Web Analytics, Email Marketing, Content Marketing, Performance Reporting, Social Media Management, Google Analytics, Collaborative Software, Lead Generation, Pivot Tables And Charts
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Analytics, Marketing Effectiveness, Smart Goals, Web Analytics and SEO, Advertising Campaigns, Google Ads, Adobe Analytics, Web Analytics, Marketing Analytics, Goal Setting, Search Engine Optimization, Marketing Strategies, Customer Insights, Campaign Management, Performance Reporting, Target Audience, Business Reporting, Key Performance Indicators (KPIs), Performance Analysis, Data-Driven Decision-Making
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Promotional Strategies, Community Outreach, Content Creation, Event Planning, Performance Measurement, Marketing Analytics, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership
Beginner · Course · 1 - 4 Weeks

Unilever
Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Performance marketing, Email Automation, Marketing
Beginner · Professional Certificate · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Blogs, Search Engine Optimization, Copywriting, Web Analytics and SEO, Web Content, Keyword Research, Content Creation, Sales Strategy, Content Strategy, Generative AI, E-Commerce
Mixed · Course · 1 - 3 Months

Skills you'll gain: Cascading Style Sheets (CSS), Debugging, Search Engine Optimization, PHP (Scripting Language), jQuery, Hypertext Markup Language (HTML), MySQL, WordPress, Web Applications, Application Programming Interface (API), Web Development, Content Management Systems, Restful API, Javascript, Application Deployment, Cloud Hosting, Program Development, Object Oriented Programming (OOP), Servers, Development Environment
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Copywriting, ChatGPT, Lead Generation, Social Media Content, Digital Publishing, Sales Process, Web Content, Sales Development, Marketing Materials, Content Creation, Digital Content, Advertising, Email Marketing, Prompt Engineering, Entrepreneurship, Persona Development
Beginner · Course · 1 - 4 Weeks