Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Content Marketing That Converts Specialization

Content Marketing That Converts Specialization

Create Content That Drives Real Results.

Master content marketing strategies to attract, engage, and convert your audience.

Instructor: Madecraft

Included with

Learn more

3 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Build a content marketing strategy from the ground up, including audience selection, content mapping, and performance measurement.
Create compelling stories, thought leadership, and platform-specific content that attracts and engages your target audience.
Develop and scale a content marketing program across social media channels, using data and optimization to drive real business results.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Madecraft

Specialization - 3 course series

This Specialization is intended for marketers, business owners, and aspiring content professionals seeking to develop the skills to plan, create, and distribute content that drives real business results. Through three courses, you'll cover content strategy fundamentals, social media marketing, storytelling, thought leadership, SEO, and content operations. By the end, you'll be equipped to build and scale a content marketing program, measure its impact, and continuously optimize your efforts for maximum reach and engagement.

Applied Learning Project

Learners apply their skills through AI-powered role plays and guided dialogues that put them in realistic content marketing situations — designing a multi-platform teaser campaign for a specialty coffee brand's high-stakes product launch, identifying their company's unique thought leadership sweet spot, and advising an overwhelmed operations manager on how to build a sustainable content sourcing plan. Each project is designed to build the strategic thinking, platform fluency, and decision-making skills needed to run a content marketing program that actually converts.

A Beginner's Guide to Unlocking Content Marketing

Course 1, 5 hours

What you'll learn

How to design a focused content marketing strategy that connects audience, brand viewpoint, and goals into a single, actionable plan.
How to build a content calendar, define a clear process, and clarify roles so your team consistently delivers high-quality content.
How to measure content performance with the right KPIs and optimize for greater reach, reputation, and results.

Enhancing Your Brand's Social Media with Content Marketing

Course 2, 3 hours

What you'll learn

How to select the right social media platforms, formats, and features for your audience so your content reaches the people most likely to act on it.
How to promote content with teasers, sharing optimization, paid social, and influencer partnerships that protect your brand and track real results.
How to track and evaluate social media performance across reach, engagement, and sentiment.

Leveling Up with Advanced Content Marketing Strategies

Course 3, 4 hours

What you'll learn

How to scale content marketing with a tested message architecture, compelling stories, and clear thought leadership.
How to grow and engage your audience through advanced SEO, expanded distribution, and personalized content experiences.
How to manage, measure, and optimize a content marketing program so you can prove its ROI and earn the resources to keep growing.

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Madecraft

47 Courses1,648 learners

Offered by

Madecraft

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Frequently asked questions

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.