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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    GenAI for Data Scientists

    Skills you'll gain: Generative AI, Responsible AI, Data Ethics, Data Quality, Data Strategy, Applied Machine Learning, Predictive Modeling, Exploratory Data Analysis, Machine Learning, Machine Learning Methods

    4.6
    Rating, 4.6 out of 5 stars
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    11 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Automatic Data Processing, Inc. (ADP)

    Sourcing and Screening Applicants

    Skills you'll gain: Talent Pipelining, Talent Sourcing, Recruitment, Talent Acquisition, Recruitment Strategies, Talent Management, Strategic Sourcing, Professional Networking, Interviewing Skills, LinkedIn, Market Research, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    GenAI for Compensation: Smarter Pay Equity Analysis

    Skills you'll gain: Google Gemini, Workforce Planning, Anthropic Claude, Human Resources, Artificial Intelligence, Human Resource Strategy, Forecasting, Mitigation

    Intermediate · Course · 1 - 4 Weeks

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    Oracle

    Oracle HeatWave MySQL Foundation

    Skills you'll gain: MySQL, Oracle Databases, Database Management, Performance Tuning, Query Languages, Database Architecture and Administration, Relational Databases

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Project Finance Fundamentals: Analyze & Structure Deals

    Skills you'll gain: Project Finance, Feasibility Studies, Cost Estimation, Financial Analysis, Project Risk Management, Risk Analysis, Return On Investment, Financial Statements, Financial Modeling, Case Studies, Stakeholder Analysis, Due Diligence, Loans, Cash Flows, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    13 reviews

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Modern Security Operations

    Skills you'll gain: Cyber Operations, Security Management, Continuous Monitoring, Cybersecurity, Cyber Security Strategy, Threat Management, Cyber Threat Hunting, DevOps, Cyber Threat Intelligence, Security Engineering, Threat Detection, Incident Response, Site Reliability Engineering, Digital Transformation, Agile Methodology, Automation, Critical Thinking

    4.3
    Rating, 4.3 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 3 Months

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    P

    Packt

    Deep Learning with Real-World Projects

    Skills you'll gain: Artificial Neural Networks, Deep Learning, Matplotlib, Linear Algebra, Image Analysis, NumPy, Scientific Visualization, Machine Learning Algorithms, Keras (Neural Network Library), Pandas (Python Package), Seaborn, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Applied Machine Learning, Tensorflow, Data Analysis, Supervised Learning, Python Programming, Artificial Intelligence, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
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    7 reviews

    Beginner · Specialization · 3 - 6 Months

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    University of Washington

    Power BI Basics: Requirements to Visualizations

    Skills you'll gain: Power BI, Data Modeling, Data Transformation, Business Requirements, Star Schema, Data Visualization Software, Extract, Transform, Load, Snowflake Schema, Relational Databases, Data Integration, Database Design, Data Import/Export, Data Cleansing, Business Intelligence, Data Analysis, Stakeholder Management, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Google Cloud

    Work with Gemini Models in BigQuery

    Skills you'll gain: Google Gemini, Generative AI, Predictive Modeling, Applied Machine Learning, Google Cloud Platform, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Python Programming, Customer Relationship Management

    Intermediate · Course · 1 - 4 Weeks

  • K

    Knowledge Accelerators

    Microsoft 365 Copilot: Harness AI across your Microsoft Apps

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Microsoft Teams, Microsoft Office, Data Visualization, Productivity Software, Microsoft Excel, Artificial Intelligence, Technical Communication, Generative AI, Microsoft Word, Microsoft PowerPoint, Generative AI Agents, Productivity, Excel Formulas, Data Analysis, Data-Driven Decision-Making, Information Management, Data Management

    4.6
    Rating, 4.6 out of 5 stars
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    11 reviews

    Intermediate · Course · 1 - 3 Months

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    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud auf Deutsch

    Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Real Time Data, Data Lakes, Dashboard, Tensorflow, Data Warehousing, Apache Spark, Big Data, Data Infrastructure, Cloud Engineering, Applied Machine Learning, Cloud Storage, Data Storage, Data Processing, PySpark, Data Storage Technologies, Data Analysis, Data Migration

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    University of California, Santa Cruz

    Bayesian Statistics: Capstone Project

    Skills you'll gain: Bayesian Statistics, Technical Communication, Data Presentation, R Programming, Statistical Analysis, Statistical Modeling, Data Analysis, Time Series Analysis and Forecasting, Markov Model, Statistical Methods, Predictive Modeling, Sampling (Statistics), Probability Distribution

    Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • GenAI for Data Scientists: Coursera
  • Sourcing and Screening Applicants : Automatic Data Processing, Inc. (ADP)
  • GenAI for Compensation: Smarter Pay Equity Analysis: Coursera
  • Oracle HeatWave MySQL Foundation: Oracle
  • Project Finance Fundamentals: Analyze & Structure Deals: EDUCBA
  • Modern Security Operations: Google Cloud
  • Deep Learning with Real-World Projects: Packt
  • Power BI Basics: Requirements to Visualizations : University of Washington
  • Work with Gemini Models in BigQuery: Google Cloud
  • Microsoft 365 Copilot: Harness AI across your Microsoft Apps: Knowledge Accelerators

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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