Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Sales Enablement, Sales Management, Sales, Oral Expression, Customer Analysis, Governance, Sales Strategy, General Sales Practices, Talent Management, Competitive Analysis, Marketing, Sales Operations, Target Market, Selling Techniques, Marketing Effectiveness, Verbal Communication Skills, Persuasive Communication, Sales Process, Overcoming Objections, Business
★ 4.4 (14) · Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Campaign Planning, Marketing Collateral, Branding, Content Optimization, Search Engine Optimization, AI Workflows, Large Language Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Deployment, Dataflow, Google Cloud Platform, Dashboard Creation, Data Pipelines, Real Time Data, Data Lakes, Dashboard, Data Warehousing, Tensorflow, Data Preprocessing, Apache Spark, Big Data, Model Training, Extract, Transform, Load, Data Infrastructure, Applied Machine Learning, Cloud Engineering, Cloud Storage, MLOps (Machine Learning Operations)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Management, Social Media Content, Content Performance Analysis, Instagram, Social Media, Social Media Marketing, Content Optimization, Growth Strategies, Social Media Analytics, Social Media Strategy, Keyword Research, Drive Engagement, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: People Analytics, HR Tech, Applied Machine Learning, Deep Learning, Digital Transformation, Machine Learning Methods, Machine Learning, Human Resources, Artificial Neural Networks, Machine Learning Algorithms, Artificial Intelligence, Data-Driven Decision-Making
★ 4.7 (24) · Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Statistical Analysis, Data Analysis, Data Science, Statistical Programming, Statistical Methods, Statistical Machine Learning, Statistical Modeling, Applied Machine Learning, Model Evaluation, Regression Analysis, Statistics, Machine Learning Methods, Machine Learning Algorithms, Bayesian Statistics, Supervised Learning, Statistical Inference, Machine Learning, Unsupervised Learning, Predictive Modeling, Logistic Regression
★ 4.6 (9) · Intermediate · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Data Collection, Data Ethics, Data-Driven Decision-Making, Data Visualization, Data Literacy, Higher Education, Data Strategy, Education Software and Technology, Interactive Data Visualization, Data Presentation, Data Analysis Software, Analytical Skills, Analytics, Looker (Software), Data Analysis, Responsible AI, Data Management, Data Governance, Information Privacy, Strategic Decision-Making
★ 4.8 (18) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Extract, Transform, Load, Dataflow, Data Processing, Scripting, Google Cloud Platform, Big Data, Scripting Languages, Cloud Storage
★ 4.5 (14) · Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Tensorflow, Convolutional Neural Networks, Keras (Neural Network Library), Matplotlib, Plot (Graphics), Artificial Neural Networks, Image Analysis, Deep Learning, Applied Machine Learning, Python Programming, Model Training, Model Evaluation, Model Optimization, Adaptability, Problem Solving
Intermediate · Guided Project · Less Than 2 Hours

Amazon Web Services
Skills you'll gain: Amazon Web Services, Data Preprocessing, Data Wrangling, Data Processing, Extract, Transform, Load, Data Architecture, Data Pipelines, Data Integration
★ 4.5 (31) · Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Regression Analysis, Supervised Learning, Model Evaluation, Statistical Analysis, Model Training, Statistical Machine Learning, Data Analysis, Statistical Modeling, Applied Machine Learning, Predictive Modeling, Machine Learning Methods, Statistical Methods, Model Optimization
★ 4.9 (10) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Microsoft Azure, Artificial Intelligence, Data Ethics, Image Analysis, Natural Language Processing, Computer Vision, AI literacy, AI Security, Applied Machine Learning, AI Workflows, No-Code Development, Model Deployment, Machine Learning
★ 4.5 (36) · Beginner · Course · 1 - 4 Weeks