• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • L

    LearnKartS

    Launch Digital Products with ChatGPT & AI

    Skills you'll gain: ChatGPT, Podcasting, AI Product Strategy, Content Creation, Coaching, Web Presence, Course Development, AI Enablement, Ideation, Entrepreneurship, Digital Assets, Artificial Intelligence, WordPress, Marketing Strategies, E-Commerce, Web Development, Digital Transformation, Digital Marketing, Writing, Business Acumen

    Beginner · Course · 1 - 4 Weeks

  • P

    Parsons School of Design, The New School

    Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras

    Skills you'll gain: Conversion Funnel Analysis, Design Thinking, Solution Design, Business Modeling, Process Design, Growth Strategies, Business Strategy, Design Strategies, Innovation, Sustainable Business, Corporate Sustainability, Value Propositions, Market Analysis, User Experience

    ★ 4.9 (16) · Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Data Science with Python: Analyze & Visualize

    Skills you'll gain: Box Plots, Data Science, Histogram, Data Presentation, Statistical Analysis, Statistical Methods, Statistical Visualization, Data Preprocessing, Descriptive Statistics, Probability & Statistics, Data Analysis, Data Visualization Software, Data-Driven Decision-Making, Bayesian Statistics, Applied Machine Learning, Scatter Plots, Scripting, Python Programming, Data Processing, Machine Learning Algorithms

    ★ 4.7 (15) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Instagram Content Creation Essentials

    Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Photo/Video Production and Technology, Video Editing, Copywriting, Video Production, Photo Editing, Visual Storytelling, Photography, Media Production, Social Media, Graphic and Visual Design, Content Strategy, Writing, Design Elements And Principles, Writing and Editing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Measure Campaign Lift with Brand Surveys

    Skills you'll gain: Brand Awareness, Data-Driven Marketing, Digital Advertising, Marketing Effectiveness, Advertising Campaigns, Digital Marketing Campaigns, Marketing Analytics, Advertising, Branding, Performance Analysis, Customer Insights, Business Research, Data-Driven Decision-Making, Survey Creation, Performance Measurement, Target Audience, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Design Strategies for Maximizing Total Data Quality

    Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Collection, Data Processing, Data Preprocessing, Data Analysis, Verification And Validation, Data Access, Design Strategies

    ★ 5 (8) · Beginner · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Navigating Ethics in the Healthcare Workplace & Marketplace

    Skills you'll gain: Healthcare Ethics, Clinical Research Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Informed Consent, Medical Records, Ethical Standards And Conduct, Health Information Management, Health Care, Clinical Trials, Governance, Marketing Management, Law, Regulation, and Compliance, Decision Making, Analysis, Critical Thinking

    Beginner · Course · 1 - 4 Weeks

  • B

    Board Infinity

    Managing Data Lakes & Pipelines with Google Cloud Dataplex

    Skills you'll gain: Data Lakes, Data Processing, Google Cloud Platform, Data Warehousing, Data Integration, Data Management, Data Pipelines, Data Governance, Data Access, Analytics, Data Security, Identity and Access Management, Automation

    ★ 2.8 (10) · Intermediate · Course · 1 - 4 Weeks

  • C

    Case Western Reserve University

    Practical Geospatial Geostatistical Modeling

    Skills you'll gain: Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Descriptive Statistics, Statistical Modeling, R Programming, Statistical Analysis, R (Software), Probability & Statistics, Statistical Programming, Data Wrangling, Data Analysis, Simulations, Statistical Methods, Rmarkdown, Data Cleansing, Box Plots, Plot (Graphics)

    Intermediate · Specialization · 3 - 6 Months

  • G

    Google Cloud

    Exploring Data Transformation with Google Cloud - Español

    Skills you'll gain: Real Time Data, Digital Transformation, Looker (Software), Business Intelligence, Data Transformation, Google Cloud Platform, Business Transformation, Cloud Storage, Analytics, Data Storage, Dataflow, Data Pipelines, Data-Driven Decision-Making, Data Management, Cloud Solutions

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Corporate Fraud: Detect, Prevent & Implement Controls

    Skills you'll gain: Fraud detection, Sarbanes Oxley Act (SOX) Compliance, Financial Controls, Auditing, Financial Statement Analysis, Financial Statements, Financial Auditing, Internal Controls, Investigation, Internal Auditing, Financial Regulations, Compliance Management, Financial Analysis, Anomaly Detection, Financial Regulation, Risk Control, Business Ethics, Compliance Reporting, Case Studies, Advanced Analytics

    ★ 4.5 (15) · Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Driving engagement, Customer Analysis, Customer Engagement, Persona Development, Customer Insights, Customer Retention, Data-Driven Marketing, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Ethics

    ★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

1…321322323…492

In summary, here are 10 of our most popular marketing analytics courses

  • Launch Digital Products with ChatGPT & AI: LearnKartS
  • Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras: Parsons School of Design, The New School
  • Data Science with Python: Analyze & Visualize: EDUCBA
  • Instagram Content Creation Essentials: Coursera
  • Measure Campaign Lift with Brand Surveys: Coursera
  • Design Strategies for Maximizing Total Data Quality: University of Michigan
  • Navigating Ethics in the Healthcare Workplace & Marketplace: Northeastern University
  • Managing Data Lakes & Pipelines with Google Cloud Dataplex: Board Infinity
  • Practical Geospatial Geostatistical Modeling: Case Western Reserve University
  • Exploring Data Transformation with Google Cloud - Español: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok