• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • W

    Whizlabs

    Exam Prep AZ-305: Microsoft Azure Solutions Architect Expert

    Skills you'll gain: Microsoft Azure, Role-Based Access Control (RBAC), Azure Synapse Analytics, Azure Active Directory, Real Time Data, Zero Trust Network Access, Serverless Computing, Cloud Solutions, Identity and Access Management, Data Integration, Cloud Management, Cloud Applications, Virtual Machines, Cloud-Native Computing, Cloud Computing Architecture, Cloud-Based Integration, Cloud Computing, Solution Architecture, Disaster Recovery, Virtual Networking

    Intermediate · Specialization · 1 - 3 Months

  • P

    Packt

    Advanced Data Management in Azure Databricks

    Skills you'll gain: Databricks, Data Governance, Microsoft Azure, Data Lakes, Real Time Data, Data Management, Data Integration, Data Pipelines, Metadata Management, Data Import/Export, User Provisioning, Performance Tuning

    ★ 4.9 (7) · Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Создаем контентный календарь для твитов

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Content Development and Management, Calendar Management, Scheduling, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Minnesota

    Market Analysis

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, Target Audience, Product Planning, Product Management, Business Strategy, Business Modeling, Product Knowledge, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

  • N

    Northeastern University

    AI Innovation in Healthcare

    Skills you'll gain: Generative AI, Large Language Modeling, Supervised Learning, Generative Model Architectures, Artificial Intelligence, Responsible AI, Machine Learning, Healthcare Industry Knowledge, AI literacy, Healthcare Ethics, Data Ethics, AI Personalization, Predictive Analytics, Health Informatics, Data Collection

    ★ 3.2 (6) · Mixed · Course · 1 - 4 Weeks

  • T

    The Chinese University of Hong Kong

    Structural Equation Model and its Applications | 结构方程模型及其应用 (粤语)

    Skills you'll gain: Model Evaluation, Statistical Software, Statistical Modeling, SPSS, SAS (Software), Statistical Analysis, Data Analysis Software, Statistical Methods, SPSS (Software), Correlation Analysis, Regression Analysis, Advanced Analytics, Exploratory Data Analysis

    ★ 4.8 (25) · Mixed · Course · 3 - 6 Months

  • L

    Ludwig-Maximilians-Universität München (LMU)

    الاستراتيجية التنافسية

    Skills you'll gain: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Competitive Intelligence, Product Strategy, Corporate Strategy, Strategic Partnership, Strategic Decision-Making, Market Opportunities, Market Analysis, Go To Market Strategy, Market Dynamics, New Product Development, Design and Product, Innovation, Coordination

    Mixed · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Valuation & Strategic Finance

    Skills you'll gain: Cash Flows, Cash Management, Business Valuation, Cash Flow Forecasting, Competitive Analysis, Financial Management, Financial Analysis, Financial Statement Analysis, Finance, Financial Modeling, Financial Market, Investment Management, Capital Budgeting, Financial Statements, Performance Analysis, Market Analysis, Business Strategy, Financial Forecasting, Cost Estimation, Business Economics

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Leading Transformation: Driving Organizational Change

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Culture Transformation, Organizational Leadership, Overcoming Objections, Drive Engagement, Digital Transformation, Business Leadership, Leadership, Stakeholder Analysis, Internal Communications, Stakeholder Communications, Stakeholder Management, Communication Strategies, Strategic Communication, Communication, Adaptability, Planning

    ★ 4.7 (9) · Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    As Competências do Especialista no Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer Relationship Building, Customer Relationship Management, Consultative Approaches, Market Analysis, Market Opportunities, Customer experience improvement, Organizational Structure, Market Data, Business Relationship Management, Business Modeling, Organizational Effectiveness, Business Solutions, Business Technologies, Active Listening, Technology Solutions, Technology Strategies

    ★ 4.8 (24) · Beginner · Course · 1 - 4 Weeks

  • U

    Università Bocconi

    Startup Calling: from idea to impact

    Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Sales Presentation, Fundraising, Growth Strategies, Product Marketing, Customer Acquisition Management, Strategic Marketing, Product Development, Market Opportunities, Market Research, New Product Development, Presentations, Entrepreneurial Finance, Business Strategy, Persona Development, Customer Analysis, Market Analysis, Customer Insights

    ★ 4.6 (12) · Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Develop Clustering Models with Azure ML Designer

    Skills you'll gain: Microsoft Azure, Unsupervised Learning, Applied Machine Learning, Predictive Modeling, Predictive Analytics, Model Deployment, Data Transformation, Model Evaluation, Model Training, Exploratory Data Analysis, Data Processing, Machine Learning Algorithms, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, User Accounts

    ★ 4.9 (11) · Intermediate · Guided Project · Less Than 2 Hours

1…323324325…493

In summary, here are 10 of our most popular marketing analytics courses

  • Exam Prep AZ-305: Microsoft Azure Solutions Architect Expert: Whizlabs
  • Advanced Data Management in Azure Databricks: Packt
  • Создаем контентный календарь для твитов: Coursera
  • Market Analysis: University of Minnesota
  • AI Innovation in Healthcare: Northeastern University
  • Structural Equation Model and its Applications | 结构方程模型及其应用 (粤语): The Chinese University of Hong Kong
  • الاستراتيجية التنافسية : Ludwig-Maximilians-Universität München (LMU)
  • Valuation & Strategic Finance: Fundação Instituto de Administração
  • Leading Transformation: Driving Organizational Change: Coursera
  • As Competências do Especialista no Sucesso do Cliente: Fundação Instituto de Administração

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok