Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Instagram, Canva (Software), Animations, Creative Design, Video Editing, Content Creation, Video Production
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Regression Analysis, Time Series Analysis and Forecasting, Forecasting, People Analytics, Trend Analysis, Microsoft Excel, Statistical Modeling, Correlation Analysis, Predictive Analytics, Statistical Analysis, Data Analysis Software, Analytical Skills, Probability & Statistics, Graphing, Climate Change Adaptation, Data Manipulation
Mixed · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Stakeholder Communications, Customer Insights, Product Management, Product Improvement, New Product Development, Product Lifecycle Management, Product Roadmaps, Innovation, Agile Methodology, Business Analytics, Data-Driven Decision-Making, Product Testing, Lean Methodologies, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Governance, Quality Assurance, Data Collection, Data Strategy, Data Preprocessing, Data Analysis, Verification And Validation, Design Strategies, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Financial Forecasting, Dashboard, Budgeting, Financial Management, Predictive Modeling, Advanced Analytics, Power BI, AI Enablement, Generative AI, Tableau Software, Financial Modeling, Microsoft Excel, Financial Analysis, Data Visualization Software, Automation, Data Visualization
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Ggplot2, Data Visualization Software, Plot (Graphics), R Programming, Data Manipulation, Tidyverse (R Package), Data Structures, Data Analysis, Statistical Programming, Integrated Development Environments, Data Import/Export, Software Installation
Beginner · Course

Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Analytics, Data Processing, Text Mining, Data Transformation, Distributed Computing, Java, Debugging, Java Programming
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Style Guides, Post-Production, Storyboarding, Storytelling, Aesthetics, Communication
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Amazon Web Services, Amazon S3, Cloud-Based Integration, Data Access, Google Cloud Platform, Cloud API, Data Import/Export, Data Management
Intermediate · Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Feature Engineering, Exploratory Data Analysis, AI Enablement, Artificial Intelligence, Responsible AI, Data Analysis, Descriptive Statistics, Technology Strategies, Business Strategy, Machine Learning, Data Management, Data Preprocessing, Computer Vision, Unstructured Data, Predictive Modeling, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Analysis, Case Studies, Business Analysis, Business, Business Management, Competitive Analysis, Business Marketing, Business Strategies, Business Operations, Business Strategy, Proposal Writing, Performance Review
Mixed · Course · 1 - 3 Months

Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Marketing, Product Strategy, Product Improvement, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Leadership Studies, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy, Performance Metric, Sales Strategy, Market Research, Advertising
Intermediate · Course · 1 - 3 Months