Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Michigan
Skills you'll gain: Pandas (Python Package), NumPy, Data Manipulation, Statistical Analysis, Jupyter, Data Structures, Data Cleansing, Pivot Tables And Charts, Data Analysis, Data Preprocessing, Exploratory Data Analysis, Python Programming, Probability & Statistics, Data Import/Export
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: AI Enablement, Business Leadership, Strategic Leadership, Data Ethics, Strategic Decision-Making, Responsible AI, Predictive Analytics, Business Strategy, Business Intelligence, Artificial Intelligence, Technical Communication, Culture Transformation, Risk Management, Ethical Standards And Conduct, Communication
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Storyboarding, Storytelling, Collaborative Software, Graphic and Visual Design, Team Oriented, Content Creation, Organizational Skills, Presentations
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Preprocessing, Embeddings, Text Mining, Data Processing, Multilingualism, Applied Machine Learning, Pandas (Python Package), Data Transformation, NumPy, Scikit Learn (Machine Learning Library), Computer Programming, Software Installation
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Analysis, Analytics, Big Data, Applied Machine Learning, Machine Learning, SQL
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, People Analytics, Job Analysis, Business Analysis, Grammar, Customer Support, Debugging
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: NoSQL, Big Data, Apache Hadoop, Apache Spark, Data Infrastructure, Real Time Data, Apache Kafka, Data Management, Apache Cassandra, Apache Hive, Data Lakes, MongoDB, Databases, Data Ethics, Distributed Computing, Data Processing, Informatics, Cloud Computing, Software Design Patterns, Data Storage
Build toward a degree
Intermediate · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Probability & Statistics, Probability Distribution, Probability, Statistical Modeling, Exploratory Data Analysis, Statistical Analysis, Bayesian Statistics, Descriptive Statistics, Data Analysis, Statistical Visualization, Correlation Analysis, Reliability
Mixed · Course · 1 - 3 Months

Skills you'll gain: Spreadsheet Software, Financial Statements, Financial Statement Analysis, Excel Formulas, Microsoft Excel, Financial Analysis, Content Marketing, Balance Sheet, Profit and Loss (P&L) Management, Cash Flows, Registration, Web Servers
Beginner · Course · 1 - 3 Months
Skills you'll gain: Prompt Engineering, Risk Modeling, Risk Analysis, Continuous Monitoring, Data Synthesis, Generative AI, Project Risk Management, Risk Management, Operational Risk, Data-Driven Decision-Making, Business Risk Management, Data Integration, Decision Support Systems, AI Security, Anomaly Detection, Threat Detection, Automation
Advanced · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Policy Development, AI Enablement, Workplace Bullying Intervention, Labor Relations, Workforce Management, Generative AI, Artificial Intelligence, Business Ethics, Job Analysis, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Università di Napoli Federico II
Skills you'll gain: Data Integration, Spatial Analysis, Geographic Information Systems, Tableau Software, Data Presentation, Data Visualization Software, Heat Maps, Data Manipulation, Interactive Data Visualization, Data Storytelling, Data Analysis
Intermediate · Course · 1 - 3 Months