Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: AI powered creativity, Animations, ChatGPT, Video Production, Generative AI, Education Software and Technology, Content Creation, Blogs, Scripting, AI Workflows, Media Production
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Conversion Funnel Analysis, Process Mapping, Process Analysis, Web Analytics, Digital Analysis, Process Optimization, Dashboard, Process Design, Customer experience improvement, Driving engagement, Consolidation, Process Improvement and Optimization, Customer Analysis, Key Performance Indicators (KPIs), Business Metrics, Data-Driven Decision-Making, Event Monitoring
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Materials, Presentations, Marketing Collateral, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Ball State University
Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Statistics, Sampling (Statistics), R (Software), Data Science, R Programming, Statistical Methods, General Science and Research, Data Structures, Data Analysis, Statistical Programming, Responsible AI, Information Privacy, Informed Consent, Social Impact, Ethical Standards And Conduct, Algorithms, Big Data
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Dashboard, Data Visualization, Microsoft Excel, Spreadsheet Software, Data Analysis, Business Reporting
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Descriptive Statistics, R (Software), Statistical Hypothesis Testing, Correlation Analysis, Tidyverse (R Package), Data Analysis, Regression Analysis, Probability & Statistics, Statistical Methods, Data Analysis Software, Data Import/Export, Statistical Analysis, R Programming, Data Wrangling, Statistical Software, Statistical Programming, Data Manipulation
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Dataflow, Real Time Data, Data Pipelines, Apache Kafka, Data Architecture, Data Processing, Extract, Transform, Load, Software Design Patterns, Analytics, Query Languages, Data Storage, Data Transformation, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: OpenAI API, Prompt Engineering, Generative AI Agents, Data Analysis, Generative AI, OpenAI, Data Visualization Software, Data Manipulation, Artificial Intelligence, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Preprocessing, Data Processing, Model Optimization, Recurrent Neural Networks (RNNs), Model Training, Data Transformation, Financial Forecasting, Feature Engineering, Model Evaluation, Statistical Visualization, Time Series Analysis and Forecasting, Exploratory Data Analysis, Deep Learning, Predictive Modeling, Forecasting, Predictive Analytics, Artificial Neural Networks, Development Environment
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Dashboard Creation, Data Visualization Software, Data Modeling, Dashboard, Data Wrangling, Interactive Data Visualization, Data Presentation, Data Storytelling, Data Transformation, Data Cleansing, Data Import/Export, Exploratory Data Analysis, Data Analysis, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Simulations, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Statistical Programming, Statistical Methods, Process Modeling, Statistical Analysis, Process Analysis, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Insights, Facebook, Data-Driven Marketing, Marketing Analytics, Target Audience, Marketing Strategies, Social Media Analytics, Market Research, Marketing, Social Media, Social Media Marketing, Digital Marketing Tools, Business
Beginner · Guided Project · Less Than 2 Hours