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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • L

    LearnQuest

    Foundations of Sales Psychology and Buyer Behavior

    Skills you'll gain: Consultative Selling, Verbal Communication Skills, Communication, Consumer Behaviour, Selling Techniques, Trustworthiness, Marketing Psychology, Communication Strategies, Customer Analysis, Persuasive Communication, Sales, General Sales Practices, Sales Strategy, Needs Assessment, Customer Relationship Building, Motivational Skills, Rapport Building, Customer Insights, Relationship Building, Empathy

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    CRM, Project Management & Omnichannel Strategy

    Skills you'll gain: Customer Retention, Brand Awareness, Planning, Brainstorming, User Feedback, Timelines, Stakeholder Communications, Cross-Functional Team Leadership, Team Performance Management, Meeting Facilitation, HubSpot CRM, Customer experience improvement, Employee Surveys, Customer Relationship Management (CRM) Software, Team Leadership, Project Planning, Looker (Software), Dashboard, Kanban Principles, Marketing

    Intermediate · Specialization · 1 - 3 Months

  • G

    Google Cloud

    BigQuery Soccer Data Ingestion

    Skills you'll gain: Google Cloud Platform, Cloud Storage, Query Languages, Data Import/Export, Analytics, Data Science, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • S

    Skillshare

    Create Easy Instagram Reels with Canva

    Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Image Quality, Photography, Marketing Psychology, Photo Editing, Content Scheduling, Digital Publishing, Content Creation, Social Media Content, Marketing Design, Visual Storytelling, Performance Analysis, Graphic and Visual Design, Content Strategy, Driving engagement, Social Media, Content Development and Management

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    AI Traffic Analysis and Optimization

    Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)

    Intermediate · Course · 3 - 6 Months

  • A

    AI CERTs

    AI in Finance Agent

    Skills you'll gain: Risk Analysis, Financial Forecasting, Governance, Analysis, Financial Analysis, Predictive Analytics, Automation, Governance Risk Management and Compliance, Forecasting, Financial Reporting, Risk Management

    Beginner · Course · 1 - 3 Months

  • G

    Google

    Always Remember the Stakeholder

    Skills you'll gain: Team Building, Stakeholder Engagement, Communication Strategies, Stakeholder Analysis, Interpersonal Communications, Internal Communications, Discussion Facilitation, Real Time Data, Ad Hoc Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Favoriser les interactions dans les groupes sur Facebook

    Skills you'll gain: Drive Engagement, Facebook, Web Presence, Community Organizing, Driving engagement, Discussion Facilitation, Education Software and Technology, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • A

    AI CERTs

    AI for Research & Analysis

    Skills you'll gain: Business Research, AI literacy, Market Research, Analytical Skills, Business Intelligence, Decision Intelligence, Market Analysis, Trend Analysis, Market Intelligence, Data Analysis, Forecasting, AI Integrations

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Design engaging Facebook / Instagram Stories with Visme

    Skills you'll gain: Instagram, Visual Storytelling, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Shared Media, Marketing Collateral, Promotional Strategies

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer des Newsletters professionnelles avec Canva

    Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Promotional Materials, Event Marketing, Business Writing, Graphic Design, Marketing Design, Target Audience, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    Universidad de Palermo

    Inteligencia Artificial (IA) y prompts avanzados

    Skills you'll gain: Prompt Engineering, Multimodal Prompts, Prompt Engineering Tools, Prompt Patterns, ChatGPT, Generative AI, Large Language Modeling, AI Workflows, Generative AI Agents, AI powered creativity, AI literacy, Image Analysis, AI Personalization, Automation, Data Analysis, AI Integrations, Data Synthesis, Artificial Intelligence

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of Sales Psychology and Buyer Behavior: LearnQuest
  • CRM, Project Management & Omnichannel Strategy: Coursera
  • BigQuery Soccer Data Ingestion: Google Cloud
  • Create Easy Instagram Reels with Canva: Skillshare
  • AI Traffic Analysis and Optimization : Coursera
  • AI in Finance Agent: AI CERTs
  • Always Remember the Stakeholder: Google
  • Favoriser les interactions dans les groupes sur Facebook: Coursera
  • AI for Research & Analysis: AI CERTs
  • Design engaging Facebook / Instagram Stories with Visme: Coursera

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