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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    Skillshare

    AI Video Avatars: Launch Your Automated Social Media Machine

    Skills you'll gain: AI powered creativity, Animations, ChatGPT, Video Production, Generative AI, Education Software and Technology, Content Creation, Blogs, Scripting, AI Workflows, Media Production

    3.1
    Rating, 3.1 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Design and Optimize User Funnels

    Skills you'll gain: Conversion Funnel Analysis, Process Mapping, Process Analysis, Web Analytics, Digital Analysis, Process Optimization, Dashboard, Process Design, Customer experience improvement, Driving engagement, Consolidation, Process Improvement and Optimization, Customer Analysis, Key Performance Indicators (KPIs), Business Metrics, Data-Driven Decision-Making, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting started with Prezi for small businesses

    Skills you'll gain: Marketing Materials, Presentations, Marketing Collateral, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • B

    Ball State University

    Introduction to Data Science

    Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Statistics, Sampling (Statistics), R (Software), Data Science, R Programming, Statistical Methods, General Science and Research, Data Structures, Data Analysis, Statistical Programming, Responsible AI, Information Privacy, Informed Consent, Social Impact, Ethical Standards And Conduct, Algorithms, Big Data

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    إنشاء المخططات و لوحات المعلومات باستخدام Microsoft Excel

    Skills you'll gain: Dashboard, Data Visualization, Microsoft Excel, Spreadsheet Software, Data Analysis, Business Reporting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Codio

    Data Analysis in R with RStudio & Tidyverse

    Skills you'll gain: Descriptive Statistics, R (Software), Statistical Hypothesis Testing, Correlation Analysis, Tidyverse (R Package), Data Analysis, Regression Analysis, Probability & Statistics, Statistical Methods, Data Analysis Software, Data Import/Export, Statistical Analysis, R Programming, Data Wrangling, Statistical Software, Statistical Programming, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Google Cloud でストリーミング データ パイプラインを構築する

    Skills you'll gain: Google Cloud Platform, Dataflow, Real Time Data, Data Pipelines, Apache Kafka, Data Architecture, Data Processing, Extract, Transform, Load, Software Design Patterns, Analytics, Query Languages, Data Storage, Data Transformation, Artificial Intelligence and Machine Learning (AI/ML)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Data Analysis : OpenAI Assistant API

    Skills you'll gain: OpenAI API, Prompt Engineering, Generative AI Agents, Data Analysis, Generative AI, OpenAI, Data Visualization Software, Data Manipulation, Artificial Intelligence, Python Programming

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Deep Learning RNN & LSTM: Stock Price Prediction

    Skills you'll gain: Data Preprocessing, Data Processing, Model Optimization, Recurrent Neural Networks (RNNs), Model Training, Data Transformation, Financial Forecasting, Feature Engineering, Model Evaluation, Statistical Visualization, Time Series Analysis and Forecasting, Exploratory Data Analysis, Deep Learning, Predictive Modeling, Forecasting, Predictive Analytics, Artificial Neural Networks, Development Environment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Ingestion, Exploration & Visualization in Qlik Sense

    Skills you'll gain: Dashboard Creation, Data Visualization Software, Data Modeling, Dashboard, Data Wrangling, Interactive Data Visualization, Data Presentation, Data Storytelling, Data Transformation, Data Cleansing, Data Import/Export, Exploratory Data Analysis, Data Analysis, Key Performance Indicators (KPIs)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Simulation of Covid-19 Testing Process Using R Simmer

    Skills you'll gain: Simulations, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Statistical Programming, Statistical Methods, Process Modeling, Statistical Analysis, Process Analysis, Data Analysis

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    مقدمة إلى خدمة رؤى الجمهور على فيسبوك

    Skills you'll gain: Customer Insights, Facebook, Data-Driven Marketing, Marketing Analytics, Target Audience, Marketing Strategies, Social Media Analytics, Market Research, Marketing, Social Media, Social Media Marketing, Digital Marketing Tools, Business

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • AI Video Avatars: Launch Your Automated Social Media Machine: Skillshare
  • Design and Optimize User Funnels: Coursera
  • Getting started with Prezi for small businesses: Coursera
  • Introduction to Data Science: Ball State University
  • إنشاء المخططات و لوحات المعلومات باستخدام Microsoft Excel: Coursera
  • Data Analysis in R with RStudio & Tidyverse: Codio
  • Google Cloud でストリーミング データ パイプラインを構築する: Google Cloud
  • GenAI for Data Analysis : OpenAI Assistant API : Coursera
  • Deep Learning RNN & LSTM: Stock Price Prediction: EDUCBA
  • Data Ingestion, Exploration & Visualization in Qlik Sense: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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