• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Mastering the Foundations of Strategic Selling

    Skills you'll gain: Sales, Sales Strategy, Consultative Selling, Selling Techniques, Account Strategy, Customer Relationship Building, Business Communication, Consultative Approaches, Relationship Building, Sales Pipelines, General Sales Practices, Overcoming Objections, Relationship Management, Sales Process, Closing (Sales), Communication Strategies, Proposal Writing, Digital Transformation, AI Personalization, Personalized Campaigns

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gemini for Data Scientists and Analysts

    Skills you'll gain: Google Gemini, Gemini, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data-Driven Marketing, Applied Machine Learning, Data Analysis, Predictive Analytics, Forecasting, Predictive Modeling, Query Languages, SQL

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kotter

    Kotter's Change Framework: Accelerators 1-4

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Organizational Leadership, Leadership Studies, Organizational Strategy, Business Leadership, Strategic Leadership, Organizational Structure, Drive Engagement, Leadership Development, Cross-Functional Collaboration, Stakeholder Engagement, Employee Engagement, Driving engagement, Team Building, Industrial and Organizational Psychology, Lifelong Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Cyber Security: Identity Access Management and Authentication

    Skills you'll gain: Identity and Access Management, AWS Identity and Access Management (IAM), Authentications, Azure Active Directory, Okta, Cybersecurity, Security Management, Data Security, Cloud Security

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pragmatic AI Labs

    Data Engineering with Delta Lake on Databricks

    Skills you'll gain: Data Pipelines, Extract, Transform, Load, Data Lakes, Databricks, Data Architecture, Data Processing, Data Wrangling, Data Strategy, Data Presentation, Data Mining, Data Management, Data Governance, Data Integrity, Data Science, Live Streaming, SQL, Data Storage, Data Ethics, Data Security, Apache

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    50-Point Website SEO Audit

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Auditing, Frontend Performance, Content Strategy, Content Optimization, Performance Tuning, Digital Marketing Tools, Performance Metric

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Strategic Management & Business Policy

    Skills you'll gain: Business Strategies, Business Strategy, Organizational Strategy, Business Planning, Strategic Decision-Making, Decision Making, Strategic Thinking, Plan Execution, Corporate Strategy, Stakeholder Management, Strategic Communication, Stakeholder Analysis, Stakeholder Engagement, Data Visualization, Consulting, Stakeholder Communications, Goal Setting, Key Performance Indicators (KPIs), Analysis, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Secure AI: Red-Teaming & Safety Filters

    Skills you'll gain: AI Security, LLM Application, Cyber Security Assessment, Large Language Modeling, Continuous Monitoring, Security Testing, Responsible AI, Threat Modeling, Vulnerability Assessments, Prompt Engineering, Security Controls, Vulnerability Scanning, Security Strategy, AI Personalization, Exploitation techniques, System Implementation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Create attractive infographics with Creately

    Skills you'll gain: Process Flow Diagrams, Target Audience, Process Design, Diagram Design, Data Visualization, User Accounts, Business Process, Graphic Design, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 AI SEO WITH Traffic From LLM SEO, GEO, AEO

    Skills you'll gain: Generative Engine Optimization (GEO), Large Language Modeling, Search Engine Optimization, Google Gemini, LLM Application, Content Optimization, Anthropic Claude, ChatGPT, Influencing, Artificial Intelligence, Content Strategy, Brand Awareness, Branding

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce Ads Masterclass: Campaign Management

    Skills you'll gain: Meta Ads Manager, Data-Driven Marketing, Campaign Planning, Performance marketing, Marketing Analytics, Web Analytics, Google Analytics, Conversion Funnel Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Individual Development Plan (IDP)

    Skills you'll gain: Goal Setting, Strategic Planning, Planning, Personal Development, Strategic Thinking, Timelines, Professional Development, Adaptability, Plan Execution, Professional Networking, Accountability, Self-Awareness, Constructive Feedback, Time Management, Mentorship, Resource Utilization, Communication

    Beginner · Course · 1 - 4 Weeks

1…348349350…530

In summary, here are 10 of our most popular marketing strategy courses

  • Mastering the Foundations of Strategic Selling: LearnQuest
  • Gemini for Data Scientists and Analysts: Google Cloud
  • Kotter's Change Framework: Accelerators 1-4: Kotter
  • Cyber Security: Identity Access Management and Authentication: Macquarie University
  • Data Engineering with Delta Lake on Databricks: Pragmatic AI Labs
  • 50-Point Website SEO Audit: Alex Genadinik
  • Strategic Management & Business Policy: EDUCBA
  • Secure AI: Red-Teaming & Safety Filters: Coursera
  • Create attractive infographics with Creately: Coursera
  • 2026 AI SEO WITH Traffic From LLM SEO, GEO, AEO: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok