Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Adobe Express, Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Adobe Firefly, Intellectual Property, Target Audience, Web Content, Marketing Materials, Instagram, Drive Engagement, Target Market, Customer Engagement, Content Strategy, Branding
Beginner · Course · 1 - 4 Weeks

The Museum of Modern Art
Skills you'll gain: Cultural Diversity, Aesthetics, Design, Art History, Sustainability Standards, Research, Non-Verbal Communication, Creativity, World History, Social Impact, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Color Theory, Graphic Design, Intellectual Property, Product Promotion, E-Commerce, Digital Assets, Marketing, Marketing Collateral
Advanced · Guided Project · Less Than 2 Hours

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Graphic Design, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Università Bocconi
Skills you'll gain: Retail Store Operations, Brand Management, Case Studies, Global Marketing, Communication Strategies, Business Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Market Dynamics, Consumer Behaviour, Market Trend, Product Development
Mixed · Course · 1 - 3 Months

Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Telephone Skills, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Presentations, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts
Beginner · Guided Project · Less Than 2 Hours