• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    T

    The Chinese University of Hong Kong

    La estrategia china

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Corporate Strategy, Strategic Planning, Competitive Analysis, Global Marketing, Market Intelligence, Market Opportunities, Target Market, Economic Development, E-Commerce, Cultural Sensitivity, Investments

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Erste Schritte in Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Graphic Design, Graphic and Visual Design, Design, Graphic and Visual Design Software, Data Sharing, Graphics Software, Collaborative Software, Design Software, Content Creation, User Accounts, Social Media, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Specialized Data Visualization Approaches

    Skills you'll gain: Scientific Visualization, Data Visualization Software, Visualization (Computer Graphics), Statistical Visualization, Computer Displays, Data Presentation, Time Series Analysis and Forecasting, Display Devices, Scalability, Data Validation, Computer Graphics, 3D Modeling, Medical Imaging, Computer Graphic Techniques

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Design: Banners & Profile Pics

    Skills you'll gain: Style Guides, Visual Design, Graphic and Visual Design, Graphic Design, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    3DS Max Texturing: Apply, Create & Refine

    Skills you'll gain: 3D Modeling, Animation and Game Design, 3D Assets, Computer Graphics, Computer Graphic Techniques, Visualization (Computer Graphics), Adobe Photoshop, Photo Editing, Autodesk, Workflow Management, Design, Design and Product, Research and Design

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Gestión de clientes potenciales con Hubspot

    Skills you'll gain: HubSpot CRM, Sales Management, Service Level Agreement, Sales Process, Workflow Management, Prospecting and Qualification, Inside Sales, Dashboard, Service Level, Management Reporting, Email Marketing, Performance Metric, Key Performance Indicators (KPIs), Prioritization, Auditing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Strategy For A YouTube Show For A Personal Brand - 2026

    Skills you'll gain: Content Scheduling, Social Media Content, Social Media Strategy, Digital Publishing, Content Strategy, Content Creation, Content Marketing, Social Media, Production Schedule, Marketing Strategies, Branding, Driving engagement, Commercialization, Growth Strategies, Guest Relations

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Comment faire un Live sur Facebook

    Skills you'll gain: Facebook, Live Streaming, Social Media, Social Media Content, Social Media Management, Drive Engagement, Social Media Marketing, Driving engagement, Video Production, Content Creation, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    AI-powered market intelligence & brand positioning

    Skills you'll gain: Dashboard Creation, Predictive Analytics, Dashboard, Data Ethics, Responsible AI, Brand Strategy, Advanced Analytics, Market Intelligence, Persona Development, Trend Analysis, Predictive Modeling, Competitive Intelligence, Analytics, Forecasting, Artificial Intelligence, Customer Insights, Natural Language Processing, Market Trend

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Project Phases and Methods: From Initiation to Execution

    Skills you'll gain: Project Management Life Cycle, Backlogs, Stakeholder Communications, Timelines, Project Management, Workflow Management, Stakeholder Management, Waterfall Methodology, Agile Methodology, Agile Project Management, Project Management Software, Project Schedules, Project Planning, Scheduling, Risk Mitigation, Data-Driven Decision-Making, Dependency Analysis, Decision Making, Risk Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Prompt Engineering and Memory Management

    Skills you'll gain: Retrieval-Augmented Generation, Prompt Patterns, Token Optimization, Memory Management, Context Management, Document Management, Embeddings, User Interface (UI), Vector Databases, Debugging

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Blender to Unreal Engine 5 The Complete Beginners Guide

    Skills you'll gain: 3D Modeling, 3D Assets, Unreal Engine, Computer Graphics, Visualization (Computer Graphics), Computer Graphic Techniques, Animation and Game Design, Graphical Tools, Model Optimization, Virtual Environment, Data Import/Export, Image Quality, Animations, Editing, Video Game Development, Post-Production, Fine-tuning, Performance Tuning, Debugging

    Beginner · Specialization · 3 - 6 Months

1…354355356…478

In summary, here are 10 of our most popular product marketing courses

  • La estrategia china: The Chinese University of Hong Kong
  • Erste Schritte in Canva: Coursera
  • Specialized Data Visualization Approaches: Johns Hopkins University
  • YouTube Design: Banners & Profile Pics: Coursera
  • 3DS Max Texturing: Apply, Create & Refine: EDUCBA
  • Gestión de clientes potenciales con Hubspot: HubSpot Academy
  • Strategy For A YouTube Show For A Personal Brand - 2026: Alex Genadinik
  • Comment faire un Live sur Facebook: Coursera
  • AI-powered market intelligence & brand positioning: Board Infinity
  • Project Phases and Methods: From Initiation to Execution: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok