Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Keyword Research, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Marketing Effectiveness, Return On Investment, Search Engine Marketing, Forecasting, Performance marketing, Google Ads, Target Audience, Research
Beginner · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Product Knowledge, AI Enablement, Ideation, Value Propositions, E-Commerce, Digital Transformation, Email Marketing, Search Engine Optimization, Video Production
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Analysis, Data Import/Export, Spreadsheet Software, Data Wrangling, Data Quality, Pivot Tables And Charts, Google Sheets, Data Manipulation, Data Science, Information Privacy
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Sales Strategy, Advertising Sales, Video Production, Marketing Materials, Facebook, Promotional Strategies, Content Creation, Content Marketing, Drive Engagement, Target Audience
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Analytics, Web Analytics, Search Engine Optimization, Google Gemini, Marketing Strategies, AI Enablement, Data Storytelling, Data Analysis, User Flows, ChatGPT, Digital Media Strategy, Analytics, Data-Driven Decision-Making, Customer Analysis, Process Analysis, Performance Metric
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Project Management Software, Workflow Management, Collaborative Software, Project Coordination, Project Management, Organizational Skills, Marketing Operations, Communication, Project Documentation, Vocabulary
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Planning, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, AI Enablement, Promotions and Campaigns, Competitive Analysis, ChatGPT, Goal Setting
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Google Analytics, Google Ads, Web Analytics, Content Strategy, Marketing, Market Research, Competitive Analysis, E-Commerce, Analytics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Promotional Strategies, Community Outreach, Content Creation, Event Planning, Performance Measurement, Marketing Analytics, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Strategic Marketing, Data Capture, Data Collection
Beginner · Course · 1 - 4 Weeks