Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

University of California, Davis
Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Google Analytics, Digital Marketing, Content Strategy, Brand Awareness, Content Creation, User Research, Algorithms, Data Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Generative AI Agents, Google Cloud Platform, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, Tensorflow, OpenAI, AI Product Strategy, Cloud Infrastructure, Applied Machine Learning, Big Data, Machine Learning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Project Management Life Cycle, Change Management, Organizational Change, Project Management, Organizational Structure, Program Management, Agile Methodology, Project Planning, Waterfall Methodology, Stakeholder Communications, Strategic Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience
Beginner · Course · 1 - 3 Months
Google Cloud
Skills you'll gain: Google Sheets, Google Workspace, Spreadsheet Software, Excel Formulas, Data Visualization, Version Control, Collaborative Software, Data Management, Data Analysis Software, Data Sharing, Data Import/Export
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Generative AI, Google Cloud Platform, Artificial Intelligence, Machine Learning Methods, Deep Learning, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing
Advanced · Guided Project · Less Than 2 Hours
Google Cloud
Skills you'll gain: Presentations, Google Workspace, Productivity Software, Sales Presentations, Business Communication, Version Control, Collaborative Software, Multimedia, Data Sharing
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Google Docs, Collaborative Software, Document Management, Google Workspace, Data Sharing, Data Integration
Beginner · Guided Project · Less Than 2 Hours