Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

Coursera
Skills you'll gain: Google Docs, Collaborative Software, Document Management, Google Workspace, Data Sharing, Data Integration
★ 4.7 (1.6K) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Target Audience, Facebook, Target Market, Advertising Campaigns, Advertising Sales, Advertising, Online Advertising, Marketing, Social Media, Customer Data Management, Digital Marketing
★ 4.4 (60) · Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Digital Advertising, Campaign Planning, Advertising, Digital Marketing Campaigns, Campaign Management, Conversion Funnel Analysis, Digital Marketing, Marketing Strategies, Digital Media Strategy, Marketing Strategy and Techniques, Product Marketing, Promotional Strategies, Product Promotion
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Advertising Campaigns, Marketing Budgets, Online Advertising, Advertising, Budgeting, Social Media Management, Budget Management, Social Media Marketing, Social Media Campaigns, Social Media Analytics
★ 4.3 (41) · Beginner · Guided Project · Less Than 2 Hours
Madecraft
Skills you'll gain: Google Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Analytics, Digital Analysis, Analytics, User Accounts, Content Performance Analysis, Google Ads, Data Literacy, Marketing Effectiveness, Digital Marketing, Target Audience, Customer Analysis, Data Analysis, Performance Measurement, Return On Investment, Goal Setting, Performance Metric, Advertising Campaigns
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Threat Modeling, Network Security, Vulnerability Management, Intrusion Detection and Prevention, Hardening, Computer Security Incident Management, Cyber Threat Intelligence, Threat Management, Security Awareness, Cyber Attacks, Incident Response, Cybersecurity, Network Protocols, Endpoint Detection and Response, Bash (Scripting Language), Debugging, Linux, Web Presence, Python Programming, SQL
★ 4.8 (69K) · Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Google Ads, Strategic Marketing, Data-Driven Marketing, Marketing Strategies, Marketing, Pay Per Click Advertising, Marketing Planning, Customer Analysis, Performance marketing, Advertising Campaigns, Campaign Management, Digital Marketing Campaigns, Business, Advertising, Analysis, Bidding, Performance Reporting, Automation, Forecasting, Communication
Beginner · Specialization · 1 - 3 Months
Skills you'll gain: IT Security Architecture, Computer Networking, Operating System Administration, Package and Software Management, Network Troubleshooting, Version Control, IT Automation, Systems Administration, IT Infrastructure, Network Administration, Information Systems Security, TCP/IP, Git (Version Control System), Chef (Configuration Management Tool), Network Security, General Networking, Ruby (Programming Language), Desktop Support, Web Presence, Interviewing Skills
★ 4.8 (216K) · Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Version Control, Cloud Management, Test Automation, Infrastructure As A Service (IaaS), Cloud Computing, Cloud Infrastructure, Virtual Machines, Development Testing, Test Script Development, Scripting, Network Troubleshooting, Cloud Services, Email Automation, Web Presence, Python Programming, CI/CD, Configuration Management, Program Development, Containerization, Unit Testing
★ 4.8 (56K) · Advanced · Professional Certificate · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Gemini, Storytelling, Video Production, Photo/Video Production and Technology, Gemini, Gmail, Video Editing, Visual Storytelling, Productivity Software, Google Workspace, Workflow Management, Oral Comprehension, Google Sheets, AI powered creativity, Multimedia, Generative AI, Business Communication, Collaboration, Writing, Project Management
★ 4.6 (601) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Digital Marketing, Search Engine Optimization, Digital Advertising, Online Advertising, Campaign Management, Keyword Research, Marketing, Paid media, Digital Marketing Tools, Marketing Strategy and Techniques, Digital Publishing, Target Audience, Pay Per Click Advertising, Google Ads, Search Engine Marketing, Digital Media Strategy, Social Media Campaigns, Email Marketing, Web Analytics and SEO, Digital Content
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Paid media, Campaign Management, Advertising Campaigns, Media Buying, Performance marketing, Google Ads, Meta Ads Manager, Online Advertising, Content Performance Analysis, Pay Per Click Advertising, Media Planning, Digital Advertising, Digital Marketing Campaigns, Social Media Campaigns, Advertising, Target Audience, Campaign Planning, Digital Marketing, Marketing, Marketing Strategies
Intermediate · Course · 1 - 3 Months