Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.
Skills you'll gain: Generative AI, AI Personalization, Responsible AI, Marketing Effectiveness, Marketing Operations, Innovation, Strategic Marketing, MarTech, Marketing Strategies, Content Creation
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
Beginner · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Make.com, Email Automation, Deepseek, LLM Application, Operational Efficiency, Artificial Intelligence and Machine Learning (AI/ML), No-Code Development, Automation, Data Capture
Beginner · Course · 1 - 4 Weeks

AI Business School
Skills you'll gain: Prompt Engineering, AI Personalization, Generative AI, Project Design, Artificial Intelligence, Persona Development, Marketing Automation, Marketing, Brainstorming, Marketing Analytics, Content Creation
Intermediate · Course · 1 - 4 Weeks

AI Business School
Skills you'll gain: Generative AI, Responsible AI, Business Risk Management, Marketing, Marketing Automation, AI Personalization, Artificial Intelligence, ChatGPT, MarTech, Digital Transformation, Automation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI Agents, Responsible AI, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Prompt Engineering, Marketing, ChatGPT, Marketing Strategies, Innovation, Ethical Standards And Conduct
Intermediate · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Generative AI, Customer Acquisition Management, Customer Engagement, Marketing Effectiveness, Prompt Engineering, Brand Marketing, ChatGPT, Intellectual Property, Content Creation, Legal Risk
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI Agents, Business Process Automation, Make.com, Automation, Microsoft Power Automate/Flow, Generative AI, LangChain, LLM Application, Tool Calling, No-Code Development, Prompt Engineering, Slack (Software), Cloud Computing, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Scalability, Responsible AI, Artificial Intelligence, Application Programming Interface (API), Google Sheets
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, Advertising Campaigns, A/B Testing
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Sales Territory Management, Generative AI Agents, Sales Strategy, Customer Engagement, Sales Process, Lead Generation, Sales, Market Intelligence, Sales Training, Real Time Data, Customer Insights, Market Analysis, Business Ethics
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Virginia Darden School Foundation
Skills you'll gain: ChatGPT, AI Personalization, Customer Communications Management, Persona Development, Customer Engagement, Generative AI, Customer Service, Target Audience, Customer experience improvement, Customer Support, Performance Analysis, Performance Improvement
Beginner · Course · 1 - 4 Weeks