Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Loyalty Programs, Marketing Analytics, Branding, Brand Management, Digital Transformation, Marketing, Customer Engagement, Marketing Strategy and Techniques, Social Media Strategy, Personalized Service, Customer experience improvement, Content Strategy, Strategic Partnership, Customer Relationship Management, Data Analysis, Technology Strategies, Artificial Intelligence, Innovation, Cross Platform Development, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Search Engine Marketing, Digital Marketing, Content Marketing, Web Analytics and SEO, Search Engine Optimization, Content Strategy, Marketing Planning, Marketing Strategy and Techniques, Social Media Marketing, Driving engagement, Social Media Strategy, Cross-Channel Marketing, Social Media, Marketing Automation, Campaign Management, Customer experience strategy (CX), User Experience, Brand Management, Customer Relationship Management (CRM) Software, AI Personalization
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Search Engine Optimization, Social Media Strategy, Hospitality, Digital Marketing, Web Analytics and SEO, Return On Investment, Instagram, Key Performance Indicators (KPIs), Customer Engagement, User Feedback
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Brand Loyalty, Customer Data Management, Customer Analysis, Customer Engagement, Organizational Strategy, Business Strategy, Competitive Analysis, Business Analysis, Analysis, Auditing, Market Analysis
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Value Propositions, Market Research, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Customer Relationship Management, Digital Media Strategy, Data-Driven Decision-Making, Consumer Behaviour, Web Analytics and SEO, Marketing Psychology, Operations Management, Technical Management, Business Communication, Digital Marketing, Branding, Google Ads, Forecasting
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Research Design, Quantitative Research, Consumer Behaviour, Market Trend, Surveys, Customer Analysis, Qualitative Research, Forecasting, Price Negotiation, Analysis, Product Testing, Data Collection, Sampling (Statistics)
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Sales Pipelines, Customer Analysis, Marketing Channel, Advertising Campaigns, Regression Analysis, Forecasting, Data Analysis, Unsupervised Learning, Key Performance Indicators (KPIs), Return On Investment
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Content Creation, MarTech, Marketing Communications, Content Strategy, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis, Data Analysis
Beginner · Course · 1 - 4 Weeks