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  • Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • S

    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Content Optimization, Web Analytics and SEO, Content Development and Management, Writing and Editing, Driving engagement, Social Media Marketing, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Prioritization

    4.5
    Rating, 4.5 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Boost SEO Tools

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Marketing Strategies, Digital Marketing Tools, Digital Marketing, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    SEO and Content Optimization for Digital Marketing

    Skills you'll gain: Content Optimization, Social Media Content, Search Engine Optimization, Digital Content, Marketing Design, Web Analytics and SEO, Graphic Design, Content Strategy, Social Media, Style Guides, Content Marketing, Marketing Materials, Journey Mapping, Branding, Brand Management, Brand Strategy, Auditing, Sales Process

    Beginner · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Digital Marketing Masterclass: A-Z Marketing Strategy - 2026

    Skills you'll gain: Market Research, Marketing Planning, Marketing Strategies, Meta Ads Manager, Blogs, Marketing, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Shared Media, Paid media, Marketing Channel, Google Ads, Content Creation, Social Media Management, Web Presence

    4.3
    Rating, 4.3 out of 5 stars
    ·
    14 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Simplilearn

    Strategic Digital Marketing Channels - SEO & SEM

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Pay Per Click Advertising, Data-Driven Marketing, Web Analytics and SEO, Online Advertising, Digital Marketing Tools, Marketing Effectiveness, Email Marketing, Marketing Analytics, Digital Marketing Campaigns, Digital Marketing, Marketing Planning, Marketing, Digital Advertising, Driving engagement, Strategic Marketing, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    38 reviews

    Beginner · Specialization · 1 - 3 Months

  • S

    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Content Performance Analysis, Web Analytics and SEO, Strategic Marketing, Email Security, Data-Driven Marketing, Digital Marketing Campaigns, Conversion Funnel Analysis, Direct Marketing, Online Advertising, Advertising Mail, Performance Metric, Personalized Campaigns, Sales, Decision Making, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    SEO Keyword Research - First Step In Your SEO - 2026

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Content Optimization, Search Engine Marketing, Digital Marketing Tools, Marketing Strategies, Competitive Analysis

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    AI Content Creation and SEO Optimization

    Skills you'll gain: Keyword Research, Content Optimization, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Content Creation, Content Strategy, Blogs, Target Audience, Web Content, Conversion Funnel Analysis, Content Marketing, Persona Development, Style Guides, Customer Engagement, Social Media Content, Brand Strategy, Driving engagement, Brand Management, Digital Content

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Optimize and Track SEO

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Web Analytics, Content Performance Analysis, Digital Marketing, Social Media Strategy, Performance Metric, Digital Media Strategy, Performance Analysis, Strategic Planning

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Google SEO Fundamentals

    Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Optimization, Digital Marketing, Content Strategy, Marketing, Customer Analysis, Earned Media, Content Creation, Social Media, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Local Marketing: SEO, Business Networking, And Website - 2026

    Skills you'll gain: Instagram, Keyword Research, LinkedIn, Blogs, Lead Generation, Web Analytics and SEO, Events and Conferences, Copywriting, Content Optimization, Professional Networking, No-Code Development, Video Production, Web Analytics, Vibe coding, Sales Presentations, Social Media Content, Promotional Materials, Social Media Marketing, Growth Strategies, Search Engine Optimization

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Optimize Content with SEO and Analytics

    Skills you'll gain: Content Performance Analysis, Content Optimization, Web Analytics and SEO, Content Creation, Web Content, Search Engine Optimization, Performance Analysis, Digital Publishing, Content Marketing, Driving engagement, Content Management Systems, Web Analytics, Performance Measurement, Performance Metric, Performance Improvement, Data-Driven Marketing, Copywriting, Process Optimization, Benchmarking, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

1…456…375

In summary, here are 10 of our most popular search engine marketing courses

  • Strategic SEO for Digital Marketing Success: Skillshare
  • Boost SEO Tools: Coursera
  • SEO and Content Optimization for Digital Marketing: Coursera
  • Digital Marketing Masterclass: A-Z Marketing Strategy - 2026: Alex Genadinik
  • Strategic Digital Marketing Channels - SEO & SEM: Simplilearn
  • E-commerce Marketing and Email Campaigns : SkillUp
  • SEO Keyword Research - First Step In Your SEO - 2026: Alex Genadinik
  • AI Content Creation and SEO Optimization : Coursera
  • Optimize and Track SEO: Coursera
  • Google SEO Fundamentals: University of California, Davis

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