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  2. Search Engine Marketing

Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • C

    Coursera

    Competitive Intelligence & SEO Strategy

    Skills you'll gain: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Competitive Analysis, Target Audience, Search Engine Marketing, Market Intelligence, Web Analytics, Content Optimization, Go To Market Strategy, Market Research, Content Strategy

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
  • S

    Skillshare

    AI-Powered SEO Content Marketing

    Skills you'll gain: Keyword Research, Prompt Engineering, Copywriting, Search Engine Optimization, AI powered creativity, Storytelling, Web Content, ChatGPT, Target Audience, Blogs, Content Development and Management, Content Strategy, Web Analytics and SEO, Content Management, Content Creation, Writing and Editing, AI Workflows, Writing, Marketing, Content Optimization

    4.4 stars, 34 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (34) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Marketing Budgets, Advertising Campaigns, Advertising, Marketing, Bidding, Digital Marketing, Budget Management

    4.5 stars, 731 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (731) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Online Advertising, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Marketing, Target Audience

    4.7 stars, 117 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (117) · Beginner · Course · 1 - 4 Weeks

  • S

    STARWEAVER

    Search Engine Optimization: Keywords, Content & Rankings

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Search Engine Marketing, Google Analytics, Digital Marketing, Web Analytics, Competitive Analysis, Content Strategy, WordPress, Web Content, Marketing, Content Creation, ChatGPT, Earned Media, Auditing, Technical Communication, Core Data (Software)

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics and SEO, Keyword Research, Content Development and Management, Content Strategy, Competitive Analysis, Web Content, Performance Measurement, Marketing, A/B Testing, Campaign Management, Key Performance Indicators (KPIs), Client Services, Content Marketing, Web Analytics, Forecasting, Performance Reporting, Expectation Management, Information Architecture

    4.7 stars, 1.7K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (1.7K) · Intermediate · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Search Engine Optimization (SEO) with AI

    Skills you'll gain: Agentic Workflows, Search Engine Optimization, Agentic systems, Web Analytics and SEO, AI Workflows, Content Optimization, Keyword Research, Prompt Engineering, Semantic Web, ChatGPT, LLM Application, Content Strategy, Artificial Intelligence, Marketing Automation, Generative AI, Content Creation, Predictive Analytics, Business Strategy, Gap Analysis

    4.8 stars, 6 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (6) · Beginner · Course · 1 - 3 Months

  • S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy

    4.5 stars, 12 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (12) · Intermediate · Course · 1 - 3 Months

  • E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Marketing Analytics, Automation

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    SEO and Content Optimization for Digital Marketing

    Skills you'll gain: Content Optimization, Social Media Content, Search Engine Optimization, Digital Content, Marketing Design, Graphic Design, Content Strategy, Style Guides, Content Marketing, Marketing Materials, Branding, Compliance Auditing, Auditing, Sales Process

    Beginner · Course · 1 - 3 Months

  • S

    SkillsBooster Academy

    Search Engine Optimization with ChatGPT

    Skills you'll gain: ChatGPT, Search Engine Optimization, Keyword Research, Content Optimization, Web Analytics and SEO, Token Optimization, Content Creation, Web Content, Competitive Analysis, Generative AI, Content Performance Analysis, Campaign Planning, Writing, Content Management, Auditing

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • U

    Universidades Anáhuac

    Marketing Digital: Desde SEO hasta Analítica de Datos

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Digital Marketing Campaigns, Marketing Strategies, Email Marketing, Digital Analysis, Online Advertising, Keyword Research, Data-Driven Marketing, Digital Transformation, Social Media Strategy, Marketing Analytics, Campaign Planning, Marketing Planning

    4.4 stars, 27 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (27) · Beginner · Course · 1 - 3 Months

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