Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Competitive Analysis, Target Audience, Search Engine Marketing, Market Intelligence, Web Analytics, Content Optimization, Go To Market Strategy, Market Research, Content Strategy
Intermediate · Specialization · 3 - 6 Months

Skillshare
Skills you'll gain: Keyword Research, Prompt Engineering, Copywriting, Search Engine Optimization, AI powered creativity, Storytelling, Web Content, ChatGPT, Target Audience, Blogs, Content Development and Management, Content Strategy, Web Analytics and SEO, Content Management, Content Creation, Writing and Editing, AI Workflows, Writing, Marketing, Content Optimization
★ 4.4 (34) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Marketing Budgets, Advertising Campaigns, Advertising, Marketing, Bidding, Digital Marketing, Budget Management
★ 4.5 (731) · Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Online Advertising, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Marketing, Target Audience
★ 4.7 (117) · Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Search Engine Marketing, Google Analytics, Digital Marketing, Web Analytics, Competitive Analysis, Content Strategy, WordPress, Web Content, Marketing, Content Creation, ChatGPT, Earned Media, Auditing, Technical Communication, Core Data (Software)
Intermediate · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics and SEO, Keyword Research, Content Development and Management, Content Strategy, Competitive Analysis, Web Content, Performance Measurement, Marketing, A/B Testing, Campaign Management, Key Performance Indicators (KPIs), Client Services, Content Marketing, Web Analytics, Forecasting, Performance Reporting, Expectation Management, Information Architecture
★ 4.7 (1.7K) · Intermediate · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Agentic Workflows, Search Engine Optimization, Agentic systems, Web Analytics and SEO, AI Workflows, Content Optimization, Keyword Research, Prompt Engineering, Semantic Web, ChatGPT, LLM Application, Content Strategy, Artificial Intelligence, Marketing Automation, Generative AI, Content Creation, Predictive Analytics, Business Strategy, Gap Analysis
★ 4.8 (6) · Beginner · Course · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Keyword Research, Search Engine Optimization, Content Creation, Competitive Analysis, Web Analytics and SEO, Data Ethics, Search Engine Marketing, ChatGPT, Content Performance Analysis, Artificial Intelligence, Marketing, Marketing Materials, Business Strategy, Digital Marketing, Marketing Strategy and Techniques, Digital Media Strategy, Content Marketing, Market Research, Business Ethics, Product Strategy
★ 4.5 (12) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Generative Engine Optimization (GEO), Content Optimization, Marketing Analytics, Automation
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Content Optimization, Social Media Content, Search Engine Optimization, Digital Content, Marketing Design, Graphic Design, Content Strategy, Style Guides, Content Marketing, Marketing Materials, Branding, Compliance Auditing, Auditing, Sales Process
Beginner · Course · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: ChatGPT, Search Engine Optimization, Keyword Research, Content Optimization, Web Analytics and SEO, Token Optimization, Content Creation, Web Content, Competitive Analysis, Generative AI, Content Performance Analysis, Campaign Planning, Writing, Content Management, Auditing
Beginner · Course · 1 - 3 Months

Universidades Anáhuac
Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Digital Marketing Campaigns, Marketing Strategies, Email Marketing, Digital Analysis, Online Advertising, Keyword Research, Data-Driven Marketing, Digital Transformation, Social Media Strategy, Marketing Analytics, Campaign Planning, Marketing Planning
★ 4.4 (27) · Beginner · Course · 1 - 3 Months