• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Plan and Score Content

    Skills you'll gain: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Web Analytics, Business Metrics, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Excel Dashboards for Business Analytics

    Skills you'll gain: Dashboard, Microsoft Excel, Excel Macros, Performance Analysis, Excel Formulas, People Analytics, Compensation Analysis, Payroll, Trend Analysis, Key Performance Indicators (KPIs), Business Metrics, Performance Measurement, Data Visualization, Data Integration, Database Management

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Network Externalities, Platform Markets and Sharing

    Skills you'll gain: Market Dynamics, Economics, Market Share, Market Analysis, Network Model, Consumer Behaviour, Business Modeling, Entrepreneurship, Competitive Analysis, Business Strategy, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Salesforce Datacloud: Advanced Consulting Skills

    Skills you'll gain: Consulting, Customer Insights, Salesforce, Business Consulting, Return On Investment, Technical Consulting, Consultative Approaches, Customer Analysis, Key Performance Indicators (KPIs), Data Architecture, Scalability, Data Integration, Data Strategy, Data Modeling, Performance Measurement, Customer Data Management, Data Integrity, Stakeholder Communications

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply SQL Server Database Management & Analytics

    Skills you'll gain: Microsoft SQL Servers, SQL, Relational Databases, Database Management, Database Design, Transact-SQL, Database Theory, Database Systems, Database Development, Database Management Systems, Server Administration, Query Languages, Databases, Database Administration, Database Software, Data-Driven Decision-Making, Data Sharing, Data Manipulation, Data Processing, Scripting Languages

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners (Teams: Healthcare)

    Skills you'll gain: Clinical Documentation, AI Workflows, Responsible AI, Agentic Workflows, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Practice Management Software, Data Governance, Clinical Informatics, AI Integrations, Clinical Research, Regulatory Compliance, Data Validation, Health Informatics, Medical Science and Research, Artificial Intelligence, Clinical Trials, Agentic systems, Automation, Continuous Monitoring, Decision Support Systems

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Optimization: Grow Your Presence

    Skills you'll gain: TikTok, Content Performance Analysis, Content Optimization, Social Media Analytics, Data-Driven Marketing, Content Strategy, Social Media Content, Marketing Analytics, Strategic Partnership, E-Commerce, Live Streaming, Direct Selling

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Practical Python: Step-by-Step Guide to Python 3 Basics

    Skills you'll gain: Object Oriented Design, File I/O, Scripting, Maintainability

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Boto3 Essentials – Automate AWS Cloud with Python Boto3

    Skills you'll gain: IT Automation, Scripting Languages, Role-Based Access Control (RBAC), Automation, Identity and Access Management, Python Programming, Cloud Infrastructure, Authentications, VPN Clients, Software Installation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Building Virtual Relationships and Buyer Engagement

    Skills you'll gain: Inside Sales, Web Presence, Digital Brand Strategy, Selling Techniques, Sales, Rapport Building, Driving engagement, Branding, Relationship Building, Meeting Facilitation, Non-Verbal Communication, Virtual Environment, Customer Engagement, Verbal Communication Skills, Drive Engagement, Global Marketing, Executive Presence, Stakeholder Engagement, Trustworthiness

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    E

    EDUCBA

    Build and Deploy Chatbots Using Dialogflow

    Skills you'll gain: Context Management, Artificial Intelligence, Generative AI Agents, AI Integrations, Natural Language Processing, Web Services, Data Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Networking Tools for Career Success

    Skills you'll gain: LinkedIn, Professional Networking, Recruitment, Talent Recruitment, Recruitment Strategies, Thought Leadership, Drive Engagement, Blogs, digital literacy, Productivity Software, Social Media, Digital Marketing Tools, Social Media Content, Employee Engagement, Relationship Building, Content Marketing, Digital Marketing

    Mixed · Course · 1 - 4 Weeks

1…402403404…457

In summary, here are 10 of our most popular marketing automation courses

  • Plan and Score Content: Coursera
  • Excel Dashboards for Business Analytics: EDUCBA
  • Network Externalities, Platform Markets and Sharing: IE Business School
  • Salesforce Datacloud: Advanced Consulting Skills: Coursera
  • Apply SQL Server Database Management & Analytics: EDUCBA
  • Agentic AI Content for Practitioners (Teams: Healthcare): Coursera
  • TikTok Optimization: Grow Your Presence: Coursera
  • Practical Python: Step-by-Step Guide to Python 3 Basics: Packt
  • Boto3 Essentials – Automate AWS Cloud with Python Boto3: Packt
  • Building Virtual Relationships and Buyer Engagement: LearnQuest

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok