Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Colorado Boulder
Skills you'll gain: Packaging and Labeling, Sustainable Design, Sustainable Business, Waste Minimization, Sustainable Engineering, Environmental Regulations, Corporate Sustainability, Logistics, Consumer Behaviour, Innovation, Manufacturing Processes, Materials science
Build toward a degree
Intermediate · Course · 1 - 3 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Retail Management, Retail Store Operations, Merchandising, Revenue Management, Customer Analysis, Market Intelligence, Business Strategies, Competitive Analysis, Business Management, Organizational Strategy, Consumer Behaviour, Inventory Management System, Market Analysis, Case Studies, Market Share, Strategic Decision-Making, Sustainable Business, Intellectual Property, Financial Analysis, Geographic Information Systems
Beginner · Specialization · 1 - 3 Months

IE Business School
Skills you'll gain: Marketing, Marketing Channel, Marketing Communications, Product Management, Promotional Strategies, Marketing Strategies, Brand Management, Advertising, Media Planning, Product Lifecycle Management, Digital Media Strategy, Retail Store Operations, Conflict Management
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Transformation, Marketing Automation, Consumer Behaviour, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Graphic Design, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Production Process, Process Control, Manufacturing Processes, Chemistry, Biochemistry, Consumer Behaviour, Laboratory Testing, Analytical Chemistry, Analytical Testing
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design, Web Design and Development, No-Code Development, Brand Management, Digital Marketing, Public Relations
Beginner · Guided Project · Less Than 2 Hours

Yale University
Skills you'll gain: Investment Banking, Financial Market, Financial Regulations, Risk Management, Securities (Finance), Finance, Governance, Portfolio Management, Capital Markets, Investments, Banking, Behavioral Economics, Corporate Finance, Underwriting, Non-Profit Accounting, Insurance
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Innovation, Creativity, Creative Thinking, Creative Problem-Solving, Ideation, Cognitive flexibility, Open Mindset, Curiosity, Initiative and Leadership, Empowerment, Organizational Leadership, Persistence, Problem Solving, Self-Motivation, Growth Mindedness, Emotional Intelligence
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Brand Management, Branding, Employee Engagement, Organizational Leadership, Strategic Leadership, Storytelling, Leadership, Performance Measurement, Industrial and Organizational Psychology, Non-Verbal Communication, Communication, Cultural Responsiveness
Beginner · Course · 1 - 3 Months

University of Toronto
Skills you'll gain: Traffic Flow Optimization, Machine Controls, Automation, Robotics, Network Routing, Graph Theory, Algorithms, Computer Vision, Mathematical Modeling, Data Mapping, Predictive Modeling, Spatial Data Analysis, Control Systems, Estimation, Applied Mathematics
Advanced · Course · 1 - 3 Months