• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    TikTok Storytelling: Write Compelling Stories

    Skills you'll gain: TikTok, Visual Storytelling, Storytelling, Content Creation, Video Production, Scripting, Writing

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Next.js Ecommerce - Build a Shopping Platform From Scratch

    Skills you'll gain: Full-Stack Web Development, Responsive Web Design, Email Automation, Order Management, UI Components, Payment Processing, Data Validation, Order Processing, User Interface (UI) Design, Web Design and Development, Search Engine Optimization, Web Applications, JavaScript Frameworks, Authentications, React.js, E-Commerce, Order Delivery, Web Analytics and SEO, PostgreSQL, Credit/Debit Card Processing

    Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    AI & Data Insights

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Power BI, Customer Insights, Customer Analysis, Dashboard Creation, AI Personalization, Customer experience improvement, Microsoft Copilot, Customer Data Management, Customer Service, Personalized Service, Analytical Skills, Data Validation, Data Analysis, AI Integrations, Data Integrity, Performance Analysis, Data Quality, Customer Communications Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Market Research: Design Impactful Surveys

    Skills you'll gain: Surveys, Market Research, Customer Insights, Data-Driven Marketing, Marketing, Customer Analysis, User Research, Research Methodologies, Market Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Pearson

    SQL for Any IT Professional

    Skills you'll gain: Database Design, Relational Databases, SQL, Database Management, Query Languages, Database Theory, Database Development, Data Management, Database Management Systems, Databases, Database Architecture and Administration, Database Systems, Data Integrity, Oracle Databases, Data Modeling, Data Access, Data Analysis, Data Manipulation, Data Structures, User Accounts

    ★ 4.5 (6) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Creating a Looker Modeled Query and Working with Quick Start

    Skills you'll gain: Looker (Software), Pivot Tables And Charts, Data Modeling, Exploratory Data Analysis, Data Analysis, Query Languages

    ★ 5 (7) · Beginner · Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
  • E

    Edureka

    Tableau for Data-Driven Decision Making

    Skills you'll gain: Tableau Software, Business Intelligence, Data Storytelling, Business Analytics, Data Modeling, Data Visualization Software, Dashboard, Interactive Data Visualization, Dashboard Creation, Data-Driven Decision-Making, Data Wrangling, Data Cleansing, Data Preprocessing, Data Transformation, Extract, Transform, Load, Data Integration, Exploratory Data Analysis, Self Service Technologies, Correlation Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • M

    Macquarie University

    Adversarial AI: Attacking, Defending & Governing ML Systems

    Skills you'll gain: Responsible AI, AI Security, Security Testing, Threat Modeling, Data Ethics, Cybersecurity, Penetration Testing, Malware Protection, Cyber Governance, Cyber Attacks, Regulatory Compliance, Security Controls, Secure Coding, Information Privacy, Data Governance, Model Training, Artificial Intelligence and Machine Learning (AI/ML), Governance, Artificial Intelligence, Machine Learning Methods

    ★ 5 (6) · Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Pragmatic AI Labs

    Build a Production SaaS Application with AI

    Skills you'll gain: Docker (Software), CI/CD, Containerization, LLM Application, Continuous Integration, Software As A Service, Product Development, Continuous Deployment, Commercialization, Large Language Modeling, Software Development, Marketing Strategies, Application Deployment, Product Planning, Go To Market Strategy, AI Integrations, API Design, Generative AI, Software Testing, GitHub

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • J

    Johns Hopkins University

    Reliability, Cloud Computing and Machine Learning

    Skills you'll gain: Data Warehousing, Apache Hadoop, Transaction Processing, Distributed Computing, Database Systems, Applied Machine Learning, Database Management Systems, Data Architecture, Database Architecture and Administration, Cloud Computing, Big Data, Data Processing, Data Access, Machine Learning, Scalability, Data Integrity, Classification Algorithms

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    Future of Sports

    Skills you'll gain: Performance Analysis, Innovation, Business Transformation, Private Equity, Driving engagement, People Development, Marketing Analytics, Talent Pipelining, Talent Management, Talent Sourcing, Mergers & Acquisitions, Organizational Structure, Entrepreneurship, Strategic Partnership, AI Personalization, Organizational Development, Global Marketing, Business Operations, Business Management, Marketing and Public Relations

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Deep Reinforcement Learning Hands-On

    Skills you'll gain: PyTorch (Machine Learning Library), Reinforcement Learning, Deep Learning, Model Optimization, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Machine Learning Methods, Fine-tuning, Model Training, Machine Learning Algorithms, Machine Learning, Applied Machine Learning, Python Programming, Natural Language Processing, Performance Tuning, Algorithms, Model Evaluation, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
1…435436437…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok