• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • T

    Tecnológico de Monterrey

    Fundamentals of entrepreneurship in the family business

    Skills you'll gain: Value Propositions, Entrepreneurship, Product Development, Ideation, Business Modeling, Sales Presentations, Market Opportunities, Innovation, New Business Development, Business Planning, Presentations, Business Strategies, Entrepreneurial Finance, Market Trend, Market Research, Trend Analysis

    Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    RStudio for Six Sigma - Process Capability

    Skills you'll gain: Process Capability, Six Sigma Methodology, Statistical Process Controls, Process Analysis, Statistical Analysis, Data Analysis, Performance Measurement, Probability & Statistics, Statistical Methods, R (Software), Business Metrics, R Programming, Benchmarking, Data Import/Export

    ★ 4.1 (7) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Trace and Fix Data Anomalies

    Skills you'll gain: Data Quality, Extract, Transform, Load, Anomaly Detection, Data Pipelines, Data Maintenance, Data Validation, Analysis, Data Integrity, Dependency Analysis, Dataflow, Data Analysis, Continuous Monitoring, Data Transformation, Dashboard, SQL

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Product Management For UX People

    Skills you'll gain: Product Management, Market Share, Go To Market Strategy, Agile Product Development, Design and Product, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, Product Roadmaps, Market Opportunities, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Web Analytics, Product Testing, Sprint Planning, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Plots Creation using Matplotlib Python

    Skills you'll gain: Matplotlib, Box Plots, Plot (Graphics), Seaborn, Data Visualization, Statistical Visualization, Data Visualization Software, Pandas (Python Package), Scatter Plots, Data Presentation, Data Import/Export, Histogram, Python Programming, Data Manipulation, Data Analysis, Data Structures

    ★ 3.9 (9) · Beginner · Guided Project · Less Than 2 Hours

  • S

    SkillUp

    Machine Learning for Healthcare Applications

    Skills you'll gain: Unsupervised Learning, Feature Engineering, Model Evaluation, Applied Machine Learning, Predictive Modeling, Supervised Learning, Clinical Informatics, Machine Learning, Machine Learning Methods, Model Training, Health Informatics, Machine Learning Algorithms, Data Preprocessing, Predictive Analytics, Decision Tree Learning, Time Series Analysis and Forecasting, Logistic Regression, Forecasting, Classification Algorithms, Dimensionality Reduction

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Construire votre audience sur Facebook Audience Insights

    Skills you'll gain: Target Market, Target Audience, Customer Analysis, Facebook, Data-Driven Marketing, Marketing Analytics, Customer Insights, Social Media Analytics, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    كيفية استعمال التطبيق هووتسويت

    Skills you'll gain: Content Scheduling, Hootsuite, Social Media Management, Scheduling, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Content, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Alex Genadinik

    Sales: Understand Subtle Buying Signals To Close More Deals

    Skills you'll gain: Closing (Sales), Consultative Selling, Selling Techniques, Active Listening, Customer Relationship Building, Sales Process, General Sales Practices, Non-Verbal Communication, Overcoming Objections, Rapport Building, Consumer Behaviour

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Designing Breakthrough Advertisements: Basics to Begin

    Skills you'll gain: Copywriting, Advertising, Intellectual Property, Writing and Editing, Writing, Graphic and Visual Design, Visual Design, Layout Design, Typography, Creative Design, Design Elements And Principles

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Apply Generative AI for Effective Recruiting & Hiring

    Skills you'll gain: Talent Recruitment, People Analytics, AI Enablement, HR Tech, Diversity Equity and Inclusion Initiatives, Artificial Intelligence, Ethical Standards And Conduct, Scalability

    ★ 5 (16) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Creo Incubator

    Entrepreneurship: Scaling & GTM Growth Strategy

    Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Marketing, Branding, Market Opportunities, User Experience, Market Share, User Centered Design, Market Analysis, Sales Strategy, Strategic Marketing, New Product Development, Brand Strategy, Marketing Strategies, Product Marketing, Marketing Planning, Sales, Entrepreneurship

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…438439440…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok