• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EC-Council

    Digital Forensics Essentials: Hands-On Edition

    Skills you'll gain: Digital Forensics, Cybersecurity, Malware Protection, Data Security, Network Security, Event Monitoring, Threat Detection, Network Analysis, Operating Systems, Data Integrity, Microsoft Windows, Mac OS, File Systems, Linux, Linux Commands, Web Applications

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Surveys, Brand Awareness, Pivot Tables And Charts, Brand Management, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics: Communicating with Data

    Skills you'll gain: Data Storytelling, Business Analytics, Responsible AI, Analytics, Data-Driven Decision-Making, Data Literacy, Data Presentation, Exploratory Data Analysis, Data Analysis, Business Communication, Dashboard, Analytical Skills, Decision Intelligence, Storytelling, Dashboard Creation, Analysis, Data Ethics, Data Visualization, Artificial Intelligence, Strategic Communication

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    663 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Intelligence and Performance Analytics

    Skills you'll gain: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Dynamics: Strategy & Case Studies

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Social Media, Content Performance Analysis, Digital Marketing, Digital Media Strategy, Campaign Planning, Social Media Marketing, Digital Marketing Tools, Case Studies, Target Market, Marketing Strategies, Social Media Campaigns, Marketing, Strategic Marketing, Consumer Behaviour, Marketing Planning, Digital Analysis, Competitive Analysis, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Sage Publications

    Management Decision-Making, Big Data and Analytics

    Skills you'll gain: Data Ethics, Data-Driven Decision-Making, Business Analytics, Analytics, Advanced Analytics, Strategic Decision-Making, Big Data, Decision Making, Analytical Skills, Dashboard, Data Management, Data Analysis, Data Collection, Emerging Technologies, Organizational Effectiveness, Leadership and Management, Law, Regulation, and Compliance, Data Security, Information Privacy

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Diseño Instruccional: Aprendizaje activo y Pedagogía digital

    Skills you'll gain: Digital pedagogy, Instructional and Curriculum Design, Education Software and Technology, Instructional Design, Course Development, Pedagogy, Problem Solving, Education and Training, Instructional Strategies, digital literacy, Educational Materials, Training Programs, Emerging Technologies, Innovation, Quality Assurance, Critical Thinking and Problem Solving, Strategic Planning, Solution Design, Technical Documentation, Continuous Monitoring

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    M

    Microsoft

    Preparing Data for Analytics in Microsoft Fabric

    Skills you'll gain: Data Modeling, Power BI, Data Lakes, Star Schema, Microsoft Power Platform, Database Design, Data Warehousing, Data Transformation, Extract, Transform, Load, Business Reporting, Microsoft Azure, Data Validation, Analytics, Data Quality, Data Architecture, Generative AI, SQL, Verification And Validation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Accelerate your Digital Marketing Career

    Skills you'll gain: Responsible AI, Digital Advertising, Email Automation, Email Marketing, Data Ethics, Generative AI, Personalized Campaigns, Marketing Automation, Digital Marketing Tools, AI Personalization, Digital Marketing Campaigns, Advertising Campaigns, AI Integrations, Content Creation, Keyword Research, Content Optimization, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    60 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Recruiting Analytics and Talent Pipeline Management

    Skills you'll gain: Recruitment, Talent Recruitment, Talent Pipelining, Professional Networking, Recruitment Strategies, Relationship Building, Talent Sourcing, Performance Metric, Applicant Tracking Systems, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Performance Improvement, Performance Reporting, Market Research, Performance Analysis, Key Performance Indicators (KPIs), Analytics

    5
    Rating, 5 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Digital Technologies and the Future of Manufacturing

    Skills you'll gain: Internet Of Things, Manufacturing Operations, Case Studies, Manufacturing Processes, Manufacturing and Production, Digital Transformation, Business Transformation, Technology Strategies, Cloud Services, Cloud Computing, Digital Assets, Technology Roadmaps, Emerging Technologies, Automation, Strategic Partnership, Operational Efficiency, System Implementation, Cost Benefit Analysis, Business Strategy, Market Opportunities

    4.5
    Rating, 4.5 out of 5 stars
    ·
    388 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Analyze Digital Banking and Fintech Transformation

    Skills you'll gain: Mobile Banking, Risk Management Framework, Risk Management, FinTech, Banking, Banking Services, Bank Regulations, Security Controls, Information Systems Security, Cybersecurity, Financial Services, Customer experience improvement, Financial Regulation, Data Security, General Lending, Loans, Regulatory Compliance, Law, Regulation, and Compliance, Lending and Underwriting, Digital Transformation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

1…454647…668

In summary, here are 10 of our most popular digital analytics courses

  • Digital Forensics Essentials: Hands-On Edition: EC-Council
  • Brand Equity, Analytics & Marketing Intelligence: Coursera
  • Introduction to Business Analytics: Communicating with Data: University of Illinois Urbana-Champaign
  • Market Intelligence and Performance Analytics: Coursera
  • Digital Marketing Dynamics: Strategy & Case Studies: EDUCBA
  • Management Decision-Making, Big Data and Analytics: Sage Publications
  • Diseño Instruccional: Aprendizaje activo y Pedagogía digital: Tecnológico de Monterrey
  • Preparing Data for Analytics in Microsoft Fabric: Microsoft
  • Generative AI: Accelerate your Digital Marketing Career: IBM
  • Recruiting Analytics and Talent Pipeline Management: Automatic Data Processing, Inc. (ADP)

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok