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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    AWS Security – Encryption Fundamentals

    Skills you'll gain: Cloud Security, Amazon Web Services, Encryption, AWS Identity and Access Management (IAM), Amazon S3, Data Security, Cryptography, Personally Identifiable Information

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Fundamentals of Database Systems

    Skills you'll gain: Information Systems, Database Software, Database Systems, Database Design, Information Management, Data Modeling, Diagram Design, Relational Databases, Database Management, Data Management

    4.3
    Rating, 4.3 out of 5 stars
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    32 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Healthcare Financial Management Fundamentals

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Balance Sheet, Financial Analysis, Financial Accounting, Budgeting, Financial Management, Financial Planning, Health Care Administration, Performance Analysis, Capital Markets

    4.8
    Rating, 4.8 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Dartmouth College

    Fundamentals of Digital Transformation

    Skills you'll gain: Digital Transformation, Customer experience improvement, Business Transformation, Business Technologies, Business Modeling, Technology Strategies, Data Ethics, AI Personalization, Internet Of Things, Emerging Technologies, Automation, Case Studies, Cloud Computing, Responsible AI, Law, Regulation, and Compliance, Business Strategy, Cybersecurity, Data-Driven Decision-Making, Business Ethics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Core Java - Advanced Fundamentals

    Skills you'll gain: JUnit, File I/O, Unit Testing, Program Development, Debugging, Java, Maintainability, Software Development, Secure Coding, Software Testing, Test Case, Authentications, Application Security, Cryptography, Object Oriented Programming (OOP), Eclipse (Software), Integrated Development Environments, Encryption, Data Structures

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Blockchain Architecture

    Skills you'll gain: Blockchain, Cryptography, Data Storage, Data Storage Technologies, Network Architecture, FinTech, Information Technology Architecture, Distributed Computing, Security Controls, Other Programming Languages, Programming Principles, Emerging Technologies, Scalability, Data Integrity, Transaction Processing, Interoperability

    4.7
    Rating, 4.7 out of 5 stars
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    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Social Media Marketing Specialists

    Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Innovation, Marketing Automation, Social Media Campaigns, Prompt Engineering, Instagram, Customer Engagement, Advertising Campaigns, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

    Skills you'll gain: Prompt Engineering, Generative AI, Marketing, AI Personalization, ChatGPT, Strategic Marketing, Content Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Digital Marketing, Persona Development, Social Media Campaigns, Content Creation, Automation, Ethical Standards And Conduct, Analytics, Graphic and Visual Design, Creativity, Natural Language Processing, Personal Development

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Management Consulting

    Skills you'll gain: Management Consulting, Business Consulting, Interviewing Skills, Estimation, Case Studies, Business Planning, Business Management, Business Strategy, Analysis, Complex Problem Solving

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    Bachelor of Science in Marketing

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free
    Free
    C

    Coursera

    Harnessing HubSpot AI: Intelligent Marketing Success

    Skills you'll gain: Blogs, Content Creation, HubSpot CRM, Marketing Strategies, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Marketing, AI Enablement, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing fundamentals courses

  • E-commerce Marketing and Email Campaigns : SkillUp
  • AWS Security – Encryption Fundamentals: Amazon Web Services
  • Fundamentals of Database Systems: Coursera
  • Healthcare Financial Management Fundamentals: Northeastern University
  • Fundamentals of Digital Transformation: Dartmouth College
  • Core Java - Advanced Fundamentals: LearnKartS
  • Fundamentals of Blockchain Architecture: LearnQuest
  • GenAI for Social Media Marketing Specialists: Coursera
  • ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools: SkillsBooster Academy
  • Fundamentals of Management Consulting: Board Infinity

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