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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Fundamentals of Benefit Strategies

    Skills you'll gain: Compensation and Benefits, Benefits Administration, Compensation Analysis, Compensation Strategy, Compensation Management, Business Strategy, Strategic Communication, Regulatory Requirements, Communication Strategies, Benchmarking, Data-Driven Decision-Making, Compliance Management, Employee Surveys, Employee Retention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Social Media Marketing Specialists

    Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Innovation, Marketing Automation, Social Media Campaigns, Prompt Engineering, Instagram, Customer Engagement, Advertising Campaigns, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Management Consulting

    Skills you'll gain: Management Consulting, Business Consulting, Interviewing Skills, Estimation, Case Studies, Business Planning, Business Management, Business Strategy, Analysis, Complex Problem Solving

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    Bachelor of Science in Marketing

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Marketing Analytics, Marketing Strategies, Social Media Marketing, Lead Generation, Business Transformation, Customer Acquisition Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    248 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Marketing Management, Marketing Communications, Peer Review, Presentations, Marketing, Brand Management, Marketing Strategies, Marketing Planning, Product Management, Go To Market Strategy, Product Marketing, Strategic Decision-Making, Price Negotiation, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Learn GCP DevOps Fundamentals

    Skills you'll gain: Google Cloud Platform, Kubernetes, CI/CD, DevOps, Application Deployment, Continuous Integration, Test Automation, Development Testing, Containerization, Cloud Deployment, Unit Testing, Software Testing, Release Management, Continuous Delivery, Development Environment, System Monitoring, Version Control

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Dynamics: Strategy & Case Studies

    Skills you'll gain: Campaign Management, Social Media, Digital Marketing, Performance marketing, Social Media Marketing, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Performance Analysis, Target Audience, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    29 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Security Fundamentals & Network Automation

    Skills you'll gain: Ansible, Puppet (Configuration Management Tool), Software-Defined Networking, Network Administration, Security Awareness, Chef (Configuration Management Tool), Information Systems Security, Virtual Private Networks (VPN), JSON, Authentications, Computer Networking, Authorization (Computing), Automation, Configuration Management, Application Programming Interface (API)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Strategic SEO for Digital Marketing Success

    Skills you'll gain: Web Analytics and SEO, Technical Support, Extensible Markup Language (XML)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Classification - Fundamentals & Practical Applications

    Skills you'll gain: Classification Algorithms, Model Evaluation, Machine Learning Algorithms, Logistic Regression, Predictive Modeling, Applied Machine Learning, Machine Learning Methods, Supervised Learning, Data Modeling, Analytics, Analysis, Data Analysis, Business Metrics, Feature Engineering, Advanced Analytics, Machine Learning, Scikit Learn (Machine Learning Library), Performance Metric, Data Visualization, Exploratory Data Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 3 Months

  • P

    Packt

    Fundamentals of Secure Software

    Skills you'll gain: Open Web Application Security Project (OWASP), Threat Modeling, Application Security, Software Development Life Cycle, DevSecOps, Security Testing, Secure Coding, Security Engineering, Cloud Security, Encryption, Vulnerability Scanning, Software Development, CI/CD, Cloud Platforms, Vulnerability Assessments, Vulnerability Management, Penetration Testing, Cybersecurity, Configuration Management

    Intermediate · Course · 3 - 6 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Fundamentals of Benefit Strategies: Automatic Data Processing, Inc. (ADP)
  • GenAI for Social Media Marketing Specialists: Coursera
  • Fundamentals of Management Consulting: Board Infinity
  • Bachelor of Science in Marketing: University of London
  • Planificación y estrategia de marketing digital: Tecnológico de Monterrey
  • Implementación del Marketing Mix Proyecto Capstone: IE Business School
  • Learn GCP DevOps Fundamentals: Board Infinity
  • Digital Marketing Dynamics: Strategy & Case Studies: EDUCBA
  • Security Fundamentals & Network Automation: Packt
  • Strategic SEO for Digital Marketing Success: Skillshare

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