• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Predict with AI Insights

    Skills you'll gain: Marketing Analytics, Business Intelligence, Predictive Modeling, Google Analytics, Customer Analysis, Analytics, Model Evaluation, Predictive Analytics, Customer Insights, Data Validation, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Planning: Manage Content Like a Pro

    Skills you'll gain: Content Scheduling, Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Content Management, Content Strategy, Workflow Management, Branding

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Figma UI UX Design Essentials Pt.2: Layout & Components

    Skills you'll gain: Figma (Design Software), Prototyping, Responsive Web Design, UI Components, User Interface and User Experience (UI/UX) Design, Layout Design, User Interface (UI) Design, User Experience, Digital Design, Interactive Design, User Interface (UI), Interaction Design, Version Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    How to find audience interests with Meta Business Suite

    Skills you'll gain: Meta Ads Manager, Facebook, Target Audience, Target Market, Customer Insights, Social Media Analytics, Online Advertising, Advertising Campaigns, Advertising, Business Metrics, Content Performance Analysis, Data Import/Export

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Stanford University

    Palliative Care Always Capstone Course

    Skills you'll gain: Psychosocial Assessments, Caregiving, Patient Communication, Patient Education and Support, Patient-centered Care, Compassion, Patient Advocacy, Personal Care, Patient Treatment, Care Management, Telehealth, Family Support, Stress Management, Community Health, Empathy, Communication, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    35 reviews

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Apple Certified Support Professional macOS 11

    Skills you'll gain: Apple Service Certification, Knowledge of Apple Software, Mac OS, User Accounts, System Support, Desktop Support, Software Installation, File Management, Network Support, Operating System Administration, System Configuration, File Systems, General Networking, Knowledge of Apple Hardware, Data Storage, Data Management, Network Administration, Remote Access Systems, Application Security, Encryption

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Analytics: Optimize Performance

    Skills you'll gain: Content Performance Analysis, TikTok, Social Media Analytics, Driving engagement, Social Media Content, Content Creation, Data-Driven Marketing, Content Optimization, Content Strategy, Target Audience, Performance Analysis, Performance Metric, Performance Measurement, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Proyecto Final: Chino básico - Lenguaje y cultura empresarial

    Skills you'll gain: Peer Review, Oral Expression, Presentations, Verbal Communication Skills, Video Production, Language Competency, Spanish Language, Oral Comprehension, Business Communication, Language Learning, Greeting Customers, Communication, Constructive Feedback, Writing, Consolidation

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDUCBA

    SPSS: Apply & Evaluate Cluster Analysis Techniques

    Skills you'll gain: Unsupervised Learning, SPSS (Software), SPSS, Statistical Machine Learning, Applied Machine Learning, Machine Learning, Machine Learning Methods, Statistical Software, Data Preprocessing, Machine Learning Algorithms, Statistical Analysis, Model Evaluation, Data Mining, Data Cleansing, Data Analysis, Statistical Methods, Data Visualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Impacts of Sustainable Operations and Supply Chains

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Sustainable Business, Sustainable Development, Supply Management, Sustainability Standards, Business Ethics, Sustainable Systems, Supply Chain, Strategic Sourcing, Procurement, Social Impact, Supplier Relationship Management, Labor Compliance, Compliance Management, Business Reporting, Annual Reports, Ethical Standards And Conduct, Regulatory Compliance

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    Designing User Interfaces and User Interactions

    Skills you'll gain: User Experience, User Interface and User Experience (UI/UX) Design, User Interface (UI), Information Architecture, User Experience Design, Interaction Design, User Flows, Interactive Design, Persona (User Experience), Usability, User Interface (UI) Design, Wireframing, User Research, Persona Development, Solution Design, Ideation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Participação das Mulheres na Sociedade e nas Organizações

    Skills you'll gain: Diversity Awareness, Diversity Equity and Inclusion Initiatives, Sociology, Social Justice, Socioeconomics, Cultural Diversity, Social Sciences, Labor Law, Diversity and Inclusion, Workplace inclusivity, World History, Economics, Economics, Policy, and Social Studies, Political Sciences, Trend Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

1…467468469…592

In summary, here are 10 of our most popular social media marketing courses

  • Analyze and Predict with AI Insights: Coursera
  • Instagram Planning: Manage Content Like a Pro: Coursera
  • Figma UI UX Design Essentials Pt.2: Layout & Components: Skillshare
  • How to find audience interests with Meta Business Suite: Coursera
  • Palliative Care Always Capstone Course: Stanford University
  • Apple Certified Support Professional macOS 11: Packt
  • TikTok Analytics: Optimize Performance: Coursera
  • Proyecto Final: Chino básico - Lenguaje y cultura empresarial: Arizona State University
  • SPSS: Apply & Evaluate Cluster Analysis Techniques: EDUCBA
  • Impacts of Sustainable Operations and Supply Chains: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok