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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Mastering SAS Macros: Build, Automate & Optimize Programs

    Skills you'll gain: Automation, SAS (Software), Debugging, SQL, Data Manipulation, Data Processing

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Tagging Dataplex Assets

    Skills you'll gain: Data Lakes, Cloud API, Google Cloud Platform, Metadata Management, Data Governance, Cloud Management, Cloud Computing, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Persuade with Data

    Skills you'll gain: Overcoming Objections, Data Storytelling, Persuasive Communication, Data Presentation, People Analytics, Human Resource Strategy, Oral Expression, Presentations, Benchmarking, Prompt Engineering Tools, Stakeholder Communications, Data Literacy, Data Validation, AI Integrations, AI Personalization, Artificial Intelligence, Correlation Analysis, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    User DNA: Crafting Personas & Journey Maps in Miro

    Skills you'll gain: Journey Mapping, User Experience Design, Persona (User Experience), User Experience, Design Research, User Research, UI/UX Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Persona Development, Design Software, Collaborative Software

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Use Data Canvas to Visualize and Design Queries

    Skills you'll gain: Data Visualization, Data Presentation, Interactive Data Visualization, Data Visualization Software, Query Languages, Data Integration, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • C

    CertNexus

    GenAIBIZ: Making Generative AI Work for Your Business

    Skills you'll gain: Generative Model Architectures, Generative AI, AI Product Strategy, Large Language Modeling, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Data Strategy, Data Ethics, Artificial Neural Networks, Process Improvement, Process Improvement and Optimization, Cloud Computing, Operational Efficiency, Process Optimization, Big Data, Customer Service, Natural Language Processing, User Experience, Marketing

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Splunk Knowledge Objects: Analyze & Visualize Data

    Skills you'll gain: Splunk, Pivot Tables And Charts, Unstructured Data, Data Visualization Software, Dashboard Creation, Data Modeling, Anomaly Detection, Text Mining, Data Wrangling, Taxonomy, Data Manipulation, Event Monitoring, Continuous Monitoring

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Transform, Analyze, and Optimize Your Data

    Skills you'll gain: Data Transformation, Database Management, Azure Synapse Analytics, Database Design, Data Wrangling, Data Architecture, Database Theory, Apache Cassandra, Apache Hive, Amazon Redshift

    Advanced · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced Development, Python, and Deployment

    Skills you'll gain: Search Engine Optimization, jQuery, Keyword Research, Application Deployment, Content Optimization, Program Development, Object Oriented Programming (OOP), Web Servers, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Secure Healthcare Data: Encrypt, Audit, Protect

    Skills you'll gain: Data Security, Security Controls, Health Care Procedure and Regulation, Computer Security Awareness Training, Cybersecurity, Cryptographic Protocols, Role-Based Access Control (RBAC), AWS Identity and Access Management (IAM)

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Market Basket Data Using R

    Skills you'll gain: Data Mining, Data Cleansing, Transaction Processing, Unsupervised Learning, Data Preprocessing, R Programming, Data Analysis, Market Analysis, Data Visualization, Data Manipulation, Model Training, Statistical Visualization, Data Quality, Consumer Behaviour, Model Optimization

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Master & Apply Advanced SAS Programming Techniques

    Skills you'll gain: Sampling (Statistics), SAS (Software), Data Integration, Change Control, Statistical Methods, Data Manipulation, Data Mapping, Data Processing, Data Management, SQL, Data Transformation, Data Governance, Transaction Processing, Version Control

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Mastering SAS Macros: Build, Automate & Optimize Programs: EDUCBA
  • Tagging Dataplex Assets: Google Cloud
  • Persuade with Data: Coursera
  • User DNA: Crafting Personas & Journey Maps in Miro: Coursera
  • Use Data Canvas to Visualize and Design Queries: Google Cloud
  • GenAIBIZ: Making Generative AI Work for Your Business: CertNexus
  • Splunk Knowledge Objects: Analyze & Visualize Data: EDUCBA
  • Transform, Analyze, and Optimize Your Data: Coursera
  • Advanced Development, Python, and Deployment: Packt
  • Secure Healthcare Data: Encrypt, Audit, Protect: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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