• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Navigating Internal Politics

    Skills you'll gain: Stakeholder Analysis, Stakeholder Management, Relationship Building, Stakeholder Engagement, Strategic Partnership, Stakeholder Communications, Influencing, Relationship Management, Internal Communications, Professional Networking, Conflict Management, Political Sciences, Collaboration, Organizational Effectiveness, Risk Analysis, Leadership Studies, Advocacy, Personal Integrity, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Analyze Capital Markets Using Economic and Valuation Models

    Skills you'll gain: Financial Market, Equities, Capital Markets, Economics, Investment Management, Business Valuation, Market Analysis, Portfolio Management, Financial Analysis, General Finance, Market Dynamics, Econometrics, Analysis, International Finance, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Markets and Firm Decisions in Economics

    Skills you'll gain: Economics, Market Dynamics, Business Economics, Supply And Demand, Consumer Behaviour, Tax, Market Analysis, Economics, Policy, and Social Studies, Cost Benefit Analysis, Cost Accounting, Competitive Analysis, Revenue Management, Production Process, Production Management, Branding, Resource Allocation

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Organizing for Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Business Modeling, Technology Strategies, Organizational Development, Organizational Change, AI Enablement, Organizational Strategy, Data Strategy, Organizational Structure, Organizational Effectiveness, Performance Metric, Performance Measurement, AI Product Strategy, Business Metrics, Process Development, Analytics, Infrastructure Architecture, Gap Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Emotional Awareness

    Skills you'll gain: Empathy & Emotional Intelligence, Emotional Intelligence, B2B Sales, Self-Awareness, Sales Training, Personal Development, Professionalism, Relationship Management, Negotiation, Recognizing Others, Non-Verbal Communication, Adaptability

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    How to Develop Affordable Innovations - Jagdish Sheth

    Skills you'll gain: Innovation, Cost Reduction, New Product Development, Product Development, Technology Strategies, Target Market, Growth Strategies, Market Dynamics, Product Strategy, Business Strategies, Digital Transformation, Scalability, Emerging Technologies, Market Opportunities, Global Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Uncover Market Trends with Data Analysis

    Skills you'll gain: Trend Analysis, Market Trend, Time Series Analysis and Forecasting, Data Presentation, Data-Driven Decision-Making, Data Visualization, Strategic Decision-Making, Data Storytelling, Market Analysis, Analytical Skills, Data Analysis, Market Research, Business Analytics, Market Data, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Performance Management and Strategic Planning in Finance

    Skills you'll gain: Dashboard, Business Planning, Performance Measurement, Financial Management, Performance Metric, Business Strategies, Budgeting, Financial Forecasting, Performance Management, Strategic Leadership, Business Metrics, Strategic Planning, Forecasting, Market Analysis, Business Administration, Microsoft Excel, Strategic Decision-Making, Benchmarking, Innovation

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    G

    Google Cloud

    Stratégie agentique : découverte, conception et prototype

    Skills you'll gain: Agentic Workflows, Google Gemini, Agentic systems, AI Product Strategy, Journey Mapping, Generative AI Agents, Strategic Prioritization, Prioritization, No-Code Development, Value Engineering, User Flows, Business Priorities, Prototyping, Customer experience improvement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    UX for Augmented Reality: An Introduction for Designers

    Skills you'll gain: Augmented Reality, Augmented and Virtual Reality (AR/VR), User Experience, Virtual Reality, User Experience Design, UI/UX Strategy, Experience Design, Interactive Design, Usability, Human Computer Interaction, Virtual Environment, Interaction Design, User Interface (UI), Display Devices, User Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Prescriptive Analytics

    Skills you'll gain: Machine Learning Methods, Network Model, Operations Research, Mathematical Modeling, Microsoft Excel, Business Analytics, Applied Machine Learning, Classification Algorithms, Analytics, Analytical Skills, Data-Driven Decision-Making, Predictive Modeling, Spreadsheet Software, Team Building, Model Evaluation, Model Optimization, Case Studies

    Build toward a degree

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Pivot Campaign Data

    Skills you'll gain: Email Marketing, Data-Driven Marketing, Gap Analysis, Marketing Analytics, Performance Analysis, Microsoft Excel, Campaign Management, Excel Formulas, Data-Driven Decision-Making, Performance Measurement, Variance Analysis, Performance Improvement, Data Analysis, Performance Reporting, Correlation Analysis

    Beginner · Course · 1 - 4 Weeks

1…472473474…529

In summary, here are 10 of our most popular marketing strategy courses

  • Navigating Internal Politics: Creo Incubator
  • Analyze Capital Markets Using Economic and Valuation Models: EDUCBA
  • Markets and Firm Decisions in Economics: EDUCBA
  • Organizing for Digital Transformation: Dartmouth College
  • Boost Emotional Awareness: Coursera
  • How to Develop Affordable Innovations - Jagdish Sheth: Kennesaw State University
  • Uncover Market Trends with Data Analysis: Coursera
  • Performance Management and Strategic Planning in Finance: John Wiley & Sons
  • Stratégie agentique : découverte, conception et prototype: Google Cloud
  • UX for Augmented Reality: An Introduction for Designers: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok