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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • C

    Coursera

    AI-Driven Brand Management: Learnings from FANG and FMCG

    Skills you'll gain: Marketing Analytics, Digital Marketing, Google Analytics, Brand Awareness, Social Media Marketing, Content Marketing, Digital Advertising, Marketing Effectiveness, Brand Strategy, Email Marketing, Performance Measurement, Brand Management, Brand Marketing, Marketing Channel, Marketing, Marketing Budgets, Search Engine Optimization, AI Enablement, Communication, Generative AI

    Intermediate · Specialization · 3 - 6 Months

  • P

    Pontificia Universidad Católica de Chile

    Gestión Empresarial Exitosa para Pymes

    Skills you'll gain: People Management, People Development, Entrepreneurship, Small Business Accounting, Management Accounting, Accounting, Financial Management, Business Management, Team Building, Team Management, Value Propositions, Marketing, Staff Management, Finance, Profit and Loss (P&L) Management, Customer experience improvement, Financial Acumen, Financial Analysis, Business Marketing, Persona (User Experience)

    ★ 4.8 (5.4K) · Mixed · Course · 1 - 3 Months

  • N

    Northwestern University

    What is Social?

    Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Social Media Analytics, Marketing Strategies, Social Network Analysis, Community Development

    ★ 4.6 (4.2K) · Mixed · Course · 1 - 4 Weeks

  • I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Data Ethics, Generative AI Agents, AI Personalization, Mobile Development, AI powered creativity, Software Design Documents, Software Design, Prompt Engineering Tools, Anthropic Claude, Mobile Development Tools, LLM Application, AI literacy, iOS Development, Machine Learning Software, Software Development

    ★ 4.7 (12K) · Advanced · Specialization · 3 - 6 Months

  • V

    Vanderbilt University

    Prompt Engineering

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, AI powered creativity, Verification And Validation, Ideation, LLM Application, AI literacy, Multimodal Prompts, Responsible AI, AI Enablement, Data Visualization, Generative AI, Risking, Artificial Intelligence, Large Language Modeling, Plot (Graphics), Data Presentation, Statistical Visualization, File Management

    ★ 4.8 (9.1K) · Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Market Intelligence and Performance Analytics

    Skills you'll gain: Google Analytics, Marketing Analytics, Pivot Tables And Charts, Looker (Software), Performance Reporting, Marketing Effectiveness, Tableau Software, Performance Measurement, Marketing Budgets, Power BI, Marketing, Digital Marketing, Content Marketing, Marketing Channel, Search Engine Optimization, Brand Marketing, Social Media Marketing, Email Marketing, Generative AI, AI Enablement

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook

    Skills you'll gain: Email Marketing, A/B Testing, Campaign Planning, Key Performance Indicators (KPIs), Newsletters, Email Automation, Campaign Management, Stakeholder Communications, Marketing Analytics, Copywriting, Data-Driven Marketing, Dashboard Creation, Business Metrics, Marketing Automation, LinkedIn, Marketing Communications, Marketing Planning, Marketing, Data Analysis, Generative AI Agents

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Digital Campaign Execution

    Skills you'll gain: Digital Marketing Campaigns, Campaign Management, Keyword Research, Digital Marketing, Email Automation, Email Marketing, Search Engine Optimization, Digital Advertising, Marketing Channel, Google Ads, Social Media Marketing, Marketing Effectiveness, Marketing Budgets, Generative AI, Marketing Analytics, Performance Measurement, Google Analytics, Content Marketing, Brand Marketing, AI Enablement

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Career Development for AI-Enhanced Email Marketer

    Skills you'll gain: LinkedIn, Email Marketing, Email Automation, Campaign Management, Marketing Automation, Interviewing Skills, Professional Networking, Marketing, Marketing Strategies, Data-Driven Marketing, Marketing Communications, Digital Marketing, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Business Analytics

    Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, People Management

    ★ 4.6 (18K) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Campaign Management & Brand Alignment

    Skills you'll gain: Email Marketing, Campaign Management, Presentations, Microsoft Outlook, Campaign Planning, Workflow Management, Email Automation, Performance Reporting, Report Writing, Digital Marketing Campaigns, Brand Strategy, Social Media Campaigns, Marketing Planning, Brand Management, Communication Planning, Performance Analysis, Marketing Automation, Coordinating, Marketing Communications, Marketing Analytics

    Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Monitor Email KPIs

    Skills you'll gain: Key Performance Indicators (KPIs), Dashboard, Performance Measurement, Data-Driven Marketing, Business Intelligence, Performance Metric, Business Metrics, Performance Analysis, Email Marketing, Performance Reporting, Stakeholder Communications, Marketing Analytics, Data-Driven Decision-Making, Data Visualization, Campaign Management, Continuous Monitoring

    Beginner · Course · 1 - 4 Weeks

1…484950…253

In summary, here are 10 of our most popular marketing courses

  • AI-Driven Brand Management: Learnings from FANG and FMCG: Coursera
  • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile
  • What is Social?: Northwestern University
  • Generative AI for Mobile App Developers: IBM
  • Prompt Engineering: Vanderbilt University
  • Market Intelligence and Performance Analytics: Coursera
  • AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook: Coursera
  • Digital Campaign Execution: Coursera
  • Career Development for AI-Enhanced Email Marketer: Coursera
  • Business Analytics: University of Pennsylvania

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