Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Alex Genadinik
Skills you'll gain: TikTok, Paid media, Driving engagement, Case Studies, Online Advertising, Advertising, Growth Strategies, Social Media Campaigns, Social Media Content, Advertising Campaigns, Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Marketing Strategies, Product Promotion, Promotional Strategies, Content Creation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Dashboard, HubSpot CRM, Digital Marketing Tools, Management Reporting, Marketing, Performance Reporting, Business Strategy, Leadership and Management
Beginner · Guided Project · Less Than 2 Hours

Pontificia Universidad Católica del Perú
Skills you'll gain: Prompt Engineering, Marketing Automation, Digital Media Strategy, Marketing Strategies, Marketing Planning, Content Creation, Digital Content, Digital Marketing Campaigns, Strategic Marketing, Digital Marketing, Customer Relationship Building, Campaign Planning, Web Presence, Customer Engagement, Scalability, Content Strategy, Social Media Content, Video Production, Automation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Planning, Marketing Strategies, Strategic Marketing, Sales Process, Marketing, Brand Marketing, Marketing Analytics, Sales, Marketing Effectiveness, Value Propositions, Data-Driven Marketing, Sales Strategy, Marketing Strategy and Techniques, Branding, General Sales Practices, Digital Marketing Tools, Brand Strategy, Business Metrics, Brand Awareness, Promotional Strategies
Mixed · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Sales Presentation, Sales Presentations, Selling Techniques, Product Marketing, General Sales Practices, Marketing Materials, Presentations, Marketing, Product Promotion, Persuasive Communication, Business Correspondence, Advertising, Public Speaking, Marketing Communications, Business Writing, Influencing, Sales, Business Communication, Marketing Psychology, Concision
Intermediate · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Shared Media, Social Media Content, Social Media Campaigns, Content Marketing, Copywriting, Social Media Marketing, Content Creation, Social Media, Content Performance Analysis, Driving engagement, Content Strategy, Drive Engagement, Promotional Strategies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Meta Ads Manager, Generative AI, Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Digital Marketing Tools, AI powered creativity, Content Creation, Digital Marketing
Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Data-Driven Marketing, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Regression Analysis, Customer Acquisition Management, Marketing Budgets, Excel Formulas, Customer Retention, Customer Relationship Management, Logistic Regression
Intermediate · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: User Experience Design, Integrated Marketing Communications, Value Propositions, Marketing Communications, Strategic Marketing, Journey Mapping, Visual Storytelling, Consumer Behaviour, Digital Communications
Beginner · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Persona Development, Performance Measurement, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media Marketing, Social Media, Goal Setting, Social Media Content, Social Media Management, Active Listening, B2B Sales, Marketing Management, Drive Engagement, Marketing Strategies, Marketing Planning, Marketing, Social Media Analytics
Beginner · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Case Studies, Responsible AI, Analysis, Business Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Conversion Funnel Analysis, Web Analytics, Google Analytics, Ad Hoc Reporting, Customer Analysis, E-Commerce, Marketing Analytics, Event Monitoring, Performance Analysis, Performance Reporting
Beginner · Guided Project · Less Than 2 Hours