• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Bulk Edit Data

    Skills you'll gain: Workflow Management, Data Entry, Organizational Skills, Process Management, Operational Efficiency, Project Management Software, Editing, Data Management

    Beginner · Course · 1 - 4 Weeks

  • B

    Birla Institute of Technology & Science, Pilani

    Introduction to Social Media Analytics

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Graph Theory, Network Analysis, Big Data, Network Model, Data Ethics, Applied Machine Learning, Responsible AI, Analytics, Data Mining, Machine Learning, Research, Deep Learning, Artificial Intelligence, Unsupervised Learning, Algorithms

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Advanced Tower Defense Mechanics and Customization

    Advanced · Course · 1 - 4 Weeks

  • U

    University of North Texas

    Bachelor of Science in General Business

    Skills you'll gain: Operations Management, Model Evaluation, Arbitration, Leadership Studies, Compensation Strategy, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Statistical Visualization, Global Marketing, Driving engagement, Design Thinking, Public Policies, Probability & Statistics, Social Studies, Cultural Diversity, Music History, Life Sciences

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Reinforcement Learning, Deep Learning, Data Storytelling, Computer Vision, Natural Language Processing, Project Management Life Cycle, Time Series Analysis and Forecasting, MLOps (Machine Learning Operations), Logistic Regression, Data-Driven Decision-Making, Financial Data, Statistical Machine Learning, Environmental Management Systems, Marketing Analytics, Simulations, Technical Communication, Descriptive Analytics

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Design Thinking, Reinforcement Learning, Organizational Strategy, Classification Algorithms, Deep Learning, Engineering Management, Technology Strategies, Project Management, Environmental Social And Corporate Governance (ESG), Feasibility Studies, Infrastructure Security, Financial Statements, Logistic Regression, Systems Thinking, Agile Software Development, Data Ethics, Environmental Management Systems, Product Development, Asset Management, Project Risk Management

    Degree · 1 - 4 Years

  • I

    Illinois Institute of Technology

    Master of Business Administration (MBA)

    Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Dashboard, Responsible AI, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Predictive Modeling, Organizational Leadership, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Game Theory, Business Strategy, Product Lifecycle Management, Microsoft Excel

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • H

    HEC Paris

    Executive MSc & MSc in Innovation and Entrepreneurship

    Skills you'll gain: New Product Development, Research Methodologies, Intellectual Property, Performance Measurement, Design Thinking, Value Propositions, Financial Modeling, Private Equity, Team Building, Social Media Strategy, Business Modeling, Active Listening, Sustainable Business, Business Planning, Business Strategy, Social Impact, Ideation, Entrepreneurship, Innovation, Business Operations

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Customer Retention, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Surveys, Business Strategy, Competitive Intelligence, Design Thinking, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, Leadership Studies, International Relations, Supplier Risk Management

    Degree · 1 - 4 Years

    Category: Job Ready
    Job Ready
  • Multiple educators

    Managing AI Projects That Ship and Scale

    Beginner · Specialization

  • U

    University of Illinois at Urbana-Champaign

    Instructional Design MasterTrack® Certificate

    Skills you'll gain: Operations Management, Supply Chain, Continuous Improvement Process, Change Control, Operations, Process Improvement, Supply Chain Planning, Process Improvement and Optimization, Supply Chain Management, Education Software and Technology, Instructional Design, Learning Management Systems, Process Analysis, Wholesaling, Quality Management, Augmented and Virtual Reality (AR/VR), Digital pedagogy, System Implementation, Solution Design, Virtual Reality

    Mastertrack · 6 - 12 Months

1…478479480481

In summary, here are 10 of our most popular marketing strategy courses

  • Bulk Edit Data: Coursera
  • Introduction to Social Media Analytics: Birla Institute of Technology & Science, Pilani
  • Advanced Tower Defense Mechanics and Customization: Packt
  • Bachelor of Science in General Business: University of North Texas
  • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
  • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
  • Master of Business Administration (MBA): Illinois Institute of Technology
  • Executive MSc & MSc in Innovation and Entrepreneurship: HEC Paris
  • Bachelor of Science in Business Administration: University of London
  • Bachelor of Arts in Liberal Studies: Georgetown University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok