• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • I

    IBM

    Capstone: Integrated Sales Excellence

    Skills you'll gain: Sales Territory Management, Account Strategy, Sales Development, Sales Presentation, B2B Sales, Sales Strategy, Consultative Selling, Sales Operations, Sales, Selling Techniques, Phone Sales, Sales Prospecting, Sales Presentations, Consultative Approaches, Sales Process, Closing (Sales), Sales Pipelines, Prospecting and Qualification, Negotiation, Engineering Calculations

    Advanced · Course · 1 - 3 Months

  • P

    Packt

    Design for Impact: A Guide to Product Experimentation

    Skills you'll gain: User Experience, User Experience Design, UI/UX Research, Usability Testing, User Research, UI/UX Strategy, A/B Testing, Design Research, Prioritization, Strategic Prioritization, Usability, Resource Allocation, Product Improvement, Process Design, Conversion Funnel Analysis, Business Priorities, Product Testing, Creative Design, Statistical Hypothesis Testing, Business Strategy

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Qualitative Research Interviews

    Skills you'll gain: Qualitative Research, Interviewing Skills, Focus Group, Business Research, Market Analysis, Customer Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    AI & Cybersecurity Threats, Global Actors, and Trends

    Skills you'll gain: DevSecOps, AI Security, IT Security Architecture, Cyber Operations, AI Integrations, Exploit development, Incident Response, AI literacy, Zero Trust Network Access

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Core Sales Techniques and Customer Engagement

    Skills you'll gain: Closing (Sales), Overcoming Objections, Consultative Selling, Consultative Approaches, Sales, Solution Selling, Selling Techniques, Sales Presentations, General Sales Practices, Sales Strategy, Sales Process, Communication, Presentations, Regional Sales, Sales Prospecting, Negotiation, Prospecting and Qualification, Driving engagement, Customer Engagement, Customer Relationship Management (CRM) Software

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Operations & Closing Skills

    Skills you'll gain: Closing (Sales), Price Negotiation, Sales Management, Sales Operations, B2B Sales, Sales Process, Negotiation, Selling Techniques, Enterprise Sales, Sales Pipelines, Sales Presentation, General Sales Practices, Sales, Presentations, Sales Presentations, Stakeholder Analysis, Strategic Planning, Stakeholder Management, Planning, Decision Making

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Supervision Fundamentals And Role Clarity

    Skills you'll gain: Delegation Skills, Supervision, Constructive Feedback, Team Performance Management, Employee Coaching, Coaching, Team Leadership, Meeting Facilitation, Follow Through, Team Management, Accountability, Accountability Frameworks, Team Building, Performance Management, Prioritization, Leadership, Planning, Communication, Business Communication, Account Strategy

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze & Apply Derivative Swaps, Futures, and Options

    Skills you'll gain: Derivatives, Futures Exchange, Financial Analysis, Finance, Financial Trading, Financial Market, Financial Services, Risk Management, Capital Markets, Risk Mitigation, International Finance, Credit Risk, Cash Flows, Market Dynamics

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Modelagem de empresas para sistemas de informação (4EM)

    Skills you'll gain: Enterprise Modeling, Business Process, Business Requirements, Business Process Modeling, Business Modeling, Information Management, Process Modeling, Process Management, Systems Analysis, Requirements Elicitation, System Requirements, Requirements Analysis, Resource Management, Goal Setting

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Project Updates Across Platforms

    Skills you'll gain: Collaborative Software, Project Management Software, Automation, Productivity Software, Process Validation, Project Management, Integration Testing, Cloud-Based Integration, Internal Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    STARWEAVER

    Offensive Cyber Operations

    Skills you'll gain: Cyber Threat Intelligence, Cybersecurity, Penetration Testing, Threat Management, Security Testing, Network Security

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Corporate Finance for Dummies

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Capital Budgeting, International Finance, Portfolio Management, Financial Analysis, Corporate Finance, Income Statement, Financial Modeling, Business Valuation, Balance Sheet, Behavioral Economics, Risk Management, Portfolio Risk, Financial Management, Corporate Strategy, Investment Management, Financial Market, Cash Flows, Forecasting

    Beginner · Course · 3 - 6 Months

1…483484485…529

In summary, here are 10 of our most popular marketing strategy courses

  • Capstone: Integrated Sales Excellence: IBM
  • Design for Impact: A Guide to Product Experimentation: Packt
  • Qualitative Research Interviews: Coursera
  • AI & Cybersecurity Threats, Global Actors, and Trends: Packt
  • Core Sales Techniques and Customer Engagement: LearnQuest
  • Operations & Closing Skills: Coursera
  • Supervision Fundamentals And Role Clarity: The Expert Academy
  • Analyze & Apply Derivative Swaps, Futures, and Options: EDUCBA
  • Modelagem de empresas para sistemas de informação (4EM): Universidade de São Paulo
  • Automate Project Updates Across Platforms: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok