• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Mastering SAS Macros: Build, Automate & Optimize Programs

    Skills you'll gain: Automation, SAS (Software), Debugging, SQL, Data Manipulation, Data Processing

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze and Automate Splunk Reporting with Data Models

    Skills you'll gain: Splunk, Interactive Data Visualization, Pivot Tables And Charts, Data Presentation, Dashboard Creation, Dashboard, Data Modeling, Performance Tuning, Model Optimization

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Exploratory Data Analysis with R and ggplot2

    Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Ggplot2, Data Analysis, Plot (Graphics), R (Software), Regression Analysis, Data Presentation, R Programming, Statistical Analysis, Data Visualization Software, Statistical Visualization, Data Quality, Scatter Plots, Anomaly Detection, Descriptive Statistics, Analytical Skills, Correlation Analysis, Graphing

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    BigQuery 머신러닝을 사용한 추론

    Skills you'll gain: Data Analysis, Big Data, Analytics, Model Training, Applied Machine Learning, Google Cloud Platform, Predictive Modeling, Machine Learning, Machine Learning Algorithms

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - 한국어

    Skills you'll gain: Responsible AI, AI literacy, Data Ethics, Model Evaluation, Artificial Intelligence, Applied Machine Learning, Data Analysis, Machine Learning Methods, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Attention Mechanism - 日本語版

    Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Text Mining

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Cloud 에서 스트리밍 데이터 파이프라인 빌드하기

    Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Real Time Data, Google Cloud Platform, Data Infrastructure, Extract, Transform, Load, Data Architecture, Managed Services, Data Collection, Data Processing, Cloud Services, Applied Machine Learning, Data Transformation

    Intermediate · Course · 1 - 4 Weeks

  • C

    CertNexus

    IoTBIZ (Exam IOZ-110)

    Skills you'll gain: Internet Of Things, Business Planning, Project Planning, Information Technology, Project Design, Systems Development Life Cycle, Software Development Life Cycle, Technology Strategies, General Networking, Emerging Technologies, Cloud Computing, Technology Solutions, Business Strategy, Operations, Software Development, Operational Efficiency, Prototyping

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Design Smart Surveys with Skip Logic

    Skills you'll gain: Surveys, Survey Creation, User Feedback, Case Studies, Data Quality, Research Design, User Research, Data Collection, Qualitative Research

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze Machine Data Using Splunk Fundamentals

    Skills you'll gain: Splunk, Anomaly Detection, Dashboard Creation, Statistical Reporting, Real Time Data, Data Analysis, Data Visualization Software, System Configuration, Analytical Skills, Data Processing, Data Cleansing, Distributed Computing, Data Import/Export, Configuration Management

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    透過 BigQuery 機器學習執行推論作業

    Skills you'll gain: Predictive Analytics, Big Data, Predictive Modeling, Advanced Analytics, Analytics, Applied Machine Learning, Google Cloud Platform, Model Training, MLOps (Machine Learning Operations), Data Analysis, Machine Learning Methods, SQL

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Tableau Prep Masterclass - Build and Automate Data Flows

    Skills you'll gain: Data Transformation, Data Wrangling, Data Manipulation, Extract, Transform, Load, Data Integration, Data Preprocessing, Data Cleansing, Data Analysis, Data Processing, Tableau Software, Dashboard Creation, Data Pipelines, Dataflow, Data Import/Export, Pivot Tables And Charts, Software Installation

    Intermediate · Course · 1 - 4 Weeks

1…489490491…492

In summary, here are 10 of our most popular marketing analytics courses

  • Mastering SAS Macros: Build, Automate & Optimize Programs: EDUCBA
  • Analyze and Automate Splunk Reporting with Data Models: EDUCBA
  • Apply Exploratory Data Analysis with R and ggplot2: EDUCBA
  • BigQuery 머신러닝을 사용한 추론: Google Cloud
  • Responsible AI for Developers: Interpretability & Transparency - 한국어: Google Cloud
  • Attention Mechanism - 日本語版: Google Cloud
  • Google Cloud 에서 스트리밍 데이터 파이프라인 빌드하기: Google Cloud
  • IoTBIZ (Exam IOZ-110): CertNexus
  • Design Smart Surveys with Skip Logic: Coursera
  • Analyze Machine Data Using Splunk Fundamentals: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok