• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Ppc Advertising

PPC Advertising Courses

PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Popular PPC Advertising Courses and Certifications


  • C

    Coursera

    How to Analyze Tweet Engagement with Twitter Analytics

    Skills you'll gain: Social Media Analytics, Social Media Management, Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Content Performance Analysis, Social Media Campaigns, Digital Advertising, Advertising, Performance Metric, Market Analysis, Performance Analysis, Digital Marketing, Marketing Communications

    4.9 stars, 7 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.9 (7) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    Simplilearn

    Ecommerce Listing Course

    Skills you'll gain: Product Promotion, Search Engine Optimization, Paid media, E-Commerce, Logistics Management, Promotions and Campaigns, Logistics, Product Marketing, Promotional Strategies, Product Knowledge, Online Advertising, Digital Advertising, Content Optimization, Social Media Marketing

    3.9 stars, 8 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.9 (8) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Saïd Business School, University of Oxford

    AI and Content Recommendation

    Skills you'll gain: AI Personalization, Generative Engine Optimization (GEO), Machine Learning Methods, Media Strategy, Responsible AI, Machine Learning Algorithms, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, AI Enablement, Content Performance Analysis, Algorithms, Driving engagement, Generative AI, Marketing, Marketing Communications, Data Storytelling, Target Audience, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    How To Start An Ecommerce Business: Amazon, Ads & SEO

    Skills you'll gain: Advertising, Google Ads, Paid media, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Content Optimization, Product Promotion, Marketing, Selling Techniques, Conversion Funnel Analysis, Digital Marketing

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    AI CERTs

    AI for Marketing

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Personalized Campaigns, Email Marketing, Campaign Management, Target Audience, Social Media Marketing, AI Personalization, Digital Marketing, Email Automation, Content Optimization, Generative AI Agents, Performance marketing, Content Creation, AI Integrations, Data Ethics, Real Time Data, Content Strategy, AI Workflows, Automation

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    STARWEAVER

    Mastering Digital Communication: Effective Online Engagement

    Skills you'll gain: Content Creation, Crisis Management, Driving engagement, Digital Communications, Social Media Marketing, Strategic Communication, Communication Strategies, Social Media, Digital Marketing, Digital Brand Strategy, Digital Content, Communication Planning, Communication, Data Ethics, Social Media Strategy, Marketing Communications, Target Audience, Social Media Content, Customer Engagement, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Introduction au CRM avec HubSpot

    Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Sales Management, Campaign Management, Customer Relationship Management, Management Reporting, Team Management, Team Oriented, Marketing Automation, Customer Data Management, User Accounts, Marketing

    4 stars, 6 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4 (6) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    Skillshare

    7-Day Personal Branding Challenge: Get Paid to Be You

    Skills you'll gain: Content Creation, Target Audience, Web Presence, Storytelling, Brand Strategy, Branding, Social Media Content, Social Media, Brand Marketing, Content Development and Management, Brand Awareness, Social Media Marketing, Brand Management, Digital Brand Strategy, Content Strategy, Value Propositions, Communication, Diversity and Inclusion

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Principais Elementos do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Customer Service, Customer Relationship Building, Customer Analysis, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Organizational Change, Value Propositions, Drive Engagement

    4.8 stars, 24 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (24) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Marketing Material Design in Canva

    Skills you'll gain: Marketing Materials, Marketing Collateral, Cross-Channel Marketing, Marketing Design, Canva (Software), Brochures, Campaign Planning, Promotional Materials, Graphic Design, Integrated Marketing Communications, Email Marketing, Layout Design, Graphic and Visual Design, Digital Design, Web Content, Style Guides, Collaborative Software, Branding, Brand Management, Image Quality

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Social Media and Brand Engagement

    Skills you'll gain: Content Scheduling, Social Media Management, Brand Awareness, Social Media Content, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Brand Management, Brand Marketing, Brand Strategy, Marketing Effectiveness, Content Marketing, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Google Analytics, Communication, AI Enablement, Generative AI

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Java Servlets Case Study - Email Marketing Tool

    Skills you'll gain: Frontend Integration, Full-Stack Web Development, Email Automation, Front-End Web Development, HTML and CSS, User Interface (UI), Web Design, Code Reusability, Server Side, Java Programming, Email Marketing, MySQL, Program Development, Hypertext Markup Language (HTML), Software Architecture, Web Applications, Back-End Web Development, Development Testing, Cascading Style Sheets (CSS), Case Studies

    4.4 stars, 22 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.4 (22) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…495051…112

In summary, here are 10 of our most popular ppc advertising courses

  • How to Analyze Tweet Engagement with Twitter Analytics: Coursera
  • Ecommerce Listing Course: Simplilearn
  • AI and Content Recommendation: Saïd Business School, University of Oxford
  • How To Start An Ecommerce Business: Amazon, Ads & SEO: Alex Genadinik
  • AI for Marketing: AI CERTs
  • Mastering Digital Communication: Effective Online Engagement: STARWEAVER
  • Introduction au CRM avec HubSpot: Coursera
  • 7-Day Personal Branding Challenge: Get Paid to Be You: Skillshare
  • Principais Elementos do Sucesso do Cliente: Fundação Instituto de Administração
  • Marketing Material Design in Canva: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok