• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Analyze and Implement Apache HBase for Big Data Storage

    Skills you'll gain: Apache Hadoop, Apache, Data Infrastructure, NoSQL, Big Data, Database Management Systems, Databases, Unix Shell, Data Storage, Data Storage Technologies, Database Design, Software Installation, Data Access, Data Modeling, Data Persistence, Systems Integration, System Configuration, Command-Line Interface, Enterprise Application Management, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: Job Ready
    Job Ready
    U

    University of North Texas

    Bachelor of Applied Arts and Sciences

    Skills you'll gain: Operations Management, Exploratory Data Analysis, Business Writing, Mediation, Model Evaluation, Change Management, Arbitration, Leadership Studies, Compensation Strategy, Integrated Marketing Communications, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Google Cloud Platform, Sales Process, Statistical Visualization

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Job Ready
    Job Ready
    U

    University of North Texas

    Bachelor of Science in General Business

    Skills you'll gain: Operations Management, Model Evaluation, Arbitration, Leadership Studies, Compensation Strategy, Integrated Marketing Communications, Organizational Change, Event Management, Grammar, Sales Process, Statistical Visualization, Driving engagement, Policy Development, Design Thinking, Public Policies, Target Market, Probability & Statistics, Cultural Diversity, Music History, Sociology

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Diplomado en Analítica de los Negocios

    Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Logistic Regression, Data Mining, Plot (Graphics), Data Visualization, R (Software), Big Data, Analytics, Predictive Analytics, Dimensionality Reduction, Data Science, R Programming, Statistical Modeling, Graphing, Predictive Modeling, Data Modeling, Data Visualization Software, Data-Driven Decision-Making

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of Colorado Boulder

    Data Science Graduate Certificate

    Skills you'll gain: Model Evaluation, Data Mining, Supervised Learning, Unsupervised Learning, Service Level, Dimensionality Reduction, Deep Learning, Statistical Modeling, Probability, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Statistical Inference, Statistical Hypothesis Testing, Statistical Machine Learning, Model Training, Data Warehousing, Performance Testing, Bash (Scripting Language), Data Science

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Job Ready
    Job Ready
    U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Social Network Analysis, Data Presentation, Statistical Machine Learning, Statistical Hypothesis Testing, Classification And Regression Tree (CART), Data Storytelling, R (Software), Exploratory Data Analysis, Bayesian Statistics, Data Analysis, Data Visualization, Statistical Visualization, Supervised Learning, Network Analysis, Dimensionality Reduction, Data Preprocessing, Web Scraping, Statistical Modeling, Python Programming

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Systems Thinking, Unsupervised Learning, Reinforcement Learning, Deep Learning, Financial Statement Analysis, Data Storytelling, Computer Vision, Natural Language Processing, Risk Analysis, Predictive Modeling, Project Management Life Cycle, Time Series Analysis and Forecasting, MLOps (Machine Learning Operations), Marketing Analytics, Logistic Regression, Environmental Management Systems, Descriptive Analytics, Executive Presence, Simulations

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    데이터 분석가를 위한 BigQuery

    Skills you'll gain: Looker (Software), Data Cleansing, Data Transformation, SQL, Big Data, Query Languages, Data Integrity, Extract, Transform, Load, Data Warehousing, Data Pipelines, Data Analysis, Dashboard Creation, Dashboard, Google Sheets, Data Import/Export, Data Visualization Software, Google Cloud Platform

    Intermediate · Course · 1 - 3 Months

  • Status: Job Ready
    Job Ready
    O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Diplomacy, Surveys, Intelligence Collection and Analysis, Survey Creation, Risk Mitigation, Quantitative Research, Qualitative Research, R (Software), Environmental Laws, Political Sciences, Economic Development, International Relations, Cybersecurity, Climate Change Adaptation, Socioeconomics, Policty Analysis, Research, and Development, Public Safety and National Security, Social Studies, Ancient History, Security Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Performance Measurement, Business Planning, Human Capital, Business Modeling, Selling Techniques, Financial Accounting, Business Intelligence, Portfolio Management, Strategic Marketing, Business Analytics, Digital Transformation, Emotional Intelligence, Corporate Sustainability, Technology Strategies, Retail Management, B2B Sales, Digital Advertising, Marketing Planning, Agile Product Development, Branding

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Network Analysis, Financial Statement Analysis, Data Storytelling, Predictive Modeling, Financial Modeling, Data Presentation, Financial Statements, Marketing Analytics, Statistical Machine Learning, Product Marketing, Predictive Analytics, Interactive Data Visualization, Data Preprocessing, Marketing Management, Operations Research, Statistical Analysis, Model Deployment, Natural Language Processing, Model Optimization

    Credit offered

    Mastertrack · 6 - 12 Months

  • Status: Job Ready
    Job Ready
    G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Surveys, Business Strategy, Competitive Intelligence, Design Thinking, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, Leadership Studies, International Relations, Supplier Risk Management

    Earn a degree

    Degree · 1 - 4 Years

1…490491492493

In summary, here are 10 of our most popular marketing analytics courses

  • Analyze and Implement Apache HBase for Big Data Storage: EDUCBA
  • Bachelor of Applied Arts and Sciences: University of North Texas
  • Bachelor of Science in General Business: University of North Texas
  • Diplomado en Analítica de los Negocios: Pontificia Universidad Católica de Chile
  • Data Science Graduate Certificate: University of Colorado Boulder
  • Master of Science in Data Science (Statistics): University of Leeds
  • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
  • 데이터 분석가를 위한 BigQuery: Google Cloud
  • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
  • Maestría en Dirección de Empresas (MBA): Universidad de Palermo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok