• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Brand And Product Management

Brand and Product Management Courses

Brand and product management courses can help you learn brand strategy, product positioning, market analysis, and customer segmentation. You can build skills in competitive analysis, pricing strategies, and effective communication with stakeholders. Many courses introduce tools like SWOT analysis, customer journey mapping, and analytics platforms that support data-driven decision-making and enhance brand visibility.

Popular Brand and Product Management Courses and Certifications


  • A

    AI CERTs

    Product Management with AI

    Skills you'll gain: User Research, Law, Regulation, and Compliance, Regulation and Legal Compliance, Customer Insights, Regulatory Compliance, AI Workflows, Performance Metric, AI Integrations, Performance Measurement, Artificial Intelligence, Emerging Technologies

    Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    AI-Powered Brand Strategy & Marketing Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Dashboard Creation, Brand Strategy, Branding, AI Personalization, Presentations, Data-Driven Marketing, Marketing Analytics, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Data-Driven Decision-Making, Marketing Automation, Natural Language Processing

    Advanced · Course · 1 - 4 Weeks

  • M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Quality Assurance, Product Planning, Product Management, Sales Strategy, Quality Monitoring, Performance Analysis, Promotional Strategies, Performance Measurement, Marketing Planning, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), Continuous Improvement Process, User Feedback, Data-Driven Decision-Making, Customer Insights

    4.6 stars, 65 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (65) · Beginner · Course · 1 - 3 Months

  • B

    Board Infinity

    Product Manager's Interview Playbook: Strategies for Success

    Skills you'll gain: Product Design, Product Management, Interviewing Skills, Case Studies, Stakeholder Communications, Verbal Communication Skills, Estimation, Storytelling, Analysis, Complex Problem Solving, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Manage Brand Projects

    Skills you'll gain: Planning, Project Planning, Cross-Functional Team Leadership, Project Schedules, Operational Excellence, Brand Management, Brand Awareness, Milestones (Project Management), Project Management, Project Controls, Project Management Life Cycle, Plan Execution, Process Improvement, Operational Efficiency, Risk Management, Managed Services, Stakeholder Communications, Time Management, Collaboration, Target Audience

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Product Management For UX People

    Skills you'll gain: Product Management, Go To Market Strategy, Product Planning, User Experience, Market Analysis, Product Lifecycle Management, Product Roadmaps, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Release Management, Driving engagement, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Growth Product Manager's Handbook

    Skills you'll gain: Growth Strategies, Product Management, Agile Product Development, Customer Success Management, User Research, Product Roadmaps, Product Strategy, Performance Metric, Go To Market Strategy, Performance Measurement, Product Development, Product Improvement, Customer Insights, Value Propositions, Customer Retention, Persona Development, A/B Testing, Design Thinking, User Experience, B2B Sales

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • C

    Coursera

    Strengthen Brand Equity

    Skills you'll gain: Brand Awareness, Brand Management, Branding, Data Presentation, Marketing, Visual Design, Presentations, Asset Management, Business Metrics, Digital Assets, Health Equity, Health Promotion

    Intermediate · Course · 1 - 4 Weeks

  • X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, Market Research, Product Strategy, Market Analysis, Agile Methodology, Product Requirements, Conflict Management, Kanban Principles, Communication, Prioritization

    4.6 stars, 42 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (42) · Beginner · Course · 1 - 3 Months

  • X

    Xbox

    Product Launch and Post-Launch Management

    Skills you'll gain: Product Planning, Product Management, Product Quality (QA/QC), Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Development, Product Lifecycle Management, Quality Control, Quality Assurance, Performance Improvement, Product Improvement, Sales Enablement, Cross-Functional Collaboration, User Feedback, Data Analysis

    4.6 stars, 15 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (15) · Beginner · Course · 1 - 3 Months

  • P

    Packt

    Product Roadmaps 101 - Essentials for New Product Managers

    Skills you'll gain: Product Roadmaps, Product Management, Product Planning, Product Development, Prioritization, Product Lifecycle Management, Customer Insights, Stakeholder Communications, Strategic Planning, Stakeholder Management, Communication Strategies

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Advanced Branding in Canva

    Skills you'll gain: Canva (Software), Logo Design, Branding, Style Guides, Typography, Brand Management, Graphic Design, Graphic and Visual Design, Governance, Asset Management

    Beginner · Course · 1 - 4 Weeks

1…567…834

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Free Courses
  • Blog
  • The Coursera Podcast
  • Tech Blog
  • Social Impact

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok