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  • Brand And Product Management

Brand and Product Management Courses

Brand and product management courses can help you learn brand strategy, product positioning, market analysis, and customer segmentation. You can build skills in competitive analysis, pricing strategies, and effective communication with stakeholders. Many courses introduce tools like SWOT analysis, customer journey mapping, and analytics platforms that support data-driven decision-making and enhance brand visibility.

Popular Brand and Product Management Courses and Certifications


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  • I

    IE Business School

    Brand and Product Management

    Skills you'll gain: Product Lifecycle Management, Brand Strategy, Customer experience strategy (CX), Brand Management, Branding, Competitive Analysis, Product Management, Product Planning, Product Strategy, New Product Development, Journey Mapping, Customer Engagement, Design and Product, Demand Planning, Internal Communications, Employee Engagement, Estimation, Consumer Behaviour, Portfolio Management, Conversion Funnel Analysis

    4.7 stars, 2.7K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (2.7K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Value Propositions, Customer experience strategy (CX), Storytelling, Branding, Customer experience improvement, Content Marketing, Brand Management, Content Creation, Brand Awareness, Driving engagement, Logo Design, Drive Engagement, Journey Mapping, Journalism, Campaign Management, Creativity, Target Audience, Marketing Operations, Communication

    4.6 stars, 1.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of London

    Brand Management: Aligning Business, Brand and Behaviour

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Culture Transformation, Employee Engagement, Global Marketing, Experience Design, Customer experience strategy (CX), Human Resource Strategy, Human Resources, Organizational Change, Organizational Development, Behavior Management, Business Valuation, Consumer Behaviour, Cross-Functional Collaboration

    4.9 stars, 7.9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (7.9K) · Beginner · Course · 1 - 3 Months

    Status: Trending right now
    Trending right now
    Category: Preview
    Preview
  • P

    Packt

    Healthcare Product Management Foundations

    Skills you'll gain: Product Design, Product Development, Product Management, Product Strategy, Health Systems, Stakeholder Analysis, New Product Development, Healthcare Industry Knowledge, Health Care Procedure and Regulation, Clinical Practices, Process Validation, Verification And Validation, Stakeholder Communications, Artificial Intelligence, React.js, TypeScript, Javascript, React Redux, React Native, GraphQL

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • I

    IBM

    IBM Product Manager

    Skills you'll gain: AI Product Strategy, User Story, Usability Testing, Product Planning, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Scrum (Software Development), Generative Model Architectures, Agile Methodology, Kanban Principles, Responsible AI, Backlogs, Product Strategy, Registration, Leadership

    4.7 stars, 4.6K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (4.6K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job ready
    Job ready
    Status: Free trial
    Free trial

What brings you to Coursera today?

  • U

    University of Virginia

    Digital Product Management

    Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Product Development, Team Performance Management, Team Management, Product Improvement, Design Thinking, Team Building, Continuous Deployment, Team Leadership, DevOps, Customer Analysis

    4.7 stars, 9.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (9.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Brand Marketing, Brand Awareness, Branding, Integrated Marketing Communications, Design Thinking, Marketing Psychology, Crisis Management, Customer Insights, Global Marketing, Marketing Management, Strategic Marketing, Digital Brand Strategy, Marketing, Data-Driven Marketing, Performance Measurement, Marketing Communications, Innovation, Case Studies

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SkillUp

    Product Management Certification

    Skills you'll gain: Product Planning, New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Strategy, Product Roadmaps, Agile Product Development, Project Management Life Cycle, Product Design, Drive Engagement, Product Marketing, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Communication Planning, Registration, Leadership

    4.6 stars, 632 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (632) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Product Management: An Introduction

    Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Value Propositions, Competitive Analysis

    4.6 stars, 1.4K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (1.4K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Product Management, Product Development, Financial Statements, Product Design, Financial Statement Analysis, Prototyping, Competitive Analysis, Agile Product Development, Value Propositions, Financial Reporting, Proposal Development, Proposal Writing, Team Performance Management, Innovation, Financial Accounting, Corporate Finance, Financial Acumen, Target Market, Ideation, Entrepreneurship

    4.5 stars, 733 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (733) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Content Creation, Marketing Analytics

    4.6 stars, 1.8K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (1.8K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • X

    Xbox

    Xbox Product Manager

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis

    4.7 stars, 71 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (71) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial

What brings you to Coursera today?

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Best Brand And Product Management courses from IE Business School

Top-rated Brand And Product Management courses offered by IE Business School on Coursera.

  1. 1
    Brand and Product Management
    IE Business SchoolBeginner1 - 3 Months4.7(2,715)IE Business School
  2. 2
    Branding: The Creative Journey
    IE Business SchoolBeginner3 - 6 Months4.6(1,774)IE Business School

Best Brand And Product Management certificate programs

Earn a certificate in Brand And Product Management from top universities and companies.

  1. 1
    IBM Product Manager
    IBMBeginner3 - 6 Months4.7(4,614)Professional Certificate
  2. 2
    Digital Product Management
    University of VirginiaBeginner3 - 6 Months4.7(9,846)Specialization
  3. 3
    Brand Management
    Sage PublicationsBeginner1 - 3 MonthsSpecialization

Best Brand And Product Management courses for beginners

Top-rated beginner-friendly Brand And Product Management courses with no prerequisites.

  1. 1
    Brand Management: Aligning Business, Brand and Behaviour
    University of LondonBeginner1 - 3 Months4.9(7,867)No prerequisites
  2. 2
    Healthcare Product Management Foundations
    PacktBeginner1 - 3 MonthsNo prerequisites
  3. 3
    Product Management Certification
    SkillUpBeginner3 - 6 Months4.6(632)No prerequisites

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