Brand and product management courses can help you learn brand strategy, product positioning, market analysis, and customer segmentation. You can build skills in competitive analysis, pricing strategies, and effective communication with stakeholders. Many courses introduce tools like SWOT analysis, customer journey mapping, and analytics platforms that support data-driven decision-making and enhance brand visibility.

IE Business School
★ 4.7 (2.7K) · Beginner · Course
IE Business School
Skills you'll gain: Brand Strategy, Value Propositions, Customer experience strategy (CX), Storytelling, Branding, Customer experience improvement, Content Marketing, Content Creation, Driving engagement, Logo Design, Drive Engagement, Journey Mapping, Target Market, Target Audience, Brand Management, Journalism, Campaign Management, Creativity, Marketing Operations, Communication
★ 4.6 (1.8K) · Beginner · Specialization · 3 - 6 Months

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Culture Transformation, Employee Engagement, Experience Design, Customer experience strategy (CX), Human Resources
★ 4.9 (7.9K) · Beginner · Course · 1 - 3 Months

Skills you'll gain: AI Product Strategy, User Story, Usability Testing, Product Planning, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Innovation, Product Development, Agile Software Development, Scrum (Software Development), Competitive Analysis, Agile Methodology, Kanban Principles, Responsible AI, AI literacy, Performance Analysis, Planning, Leadership
★ 4.7 (4.6K) · Beginner · Professional Certificate · 3 - 6 Months

University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Product Development, Team Performance Management, Team Management, Design Thinking, Team Leadership, DevOps, Customer Analysis, Innovation, Analytics, Product Improvement
★ 4.7 (9.9K) · Beginner · Specialization · 3 - 6 Months

Skillshare
Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Web Presence, Creative Design, Storytelling, Branding, Logo Design, Social Media Content, Design Strategies, Social Media, Design, Visual Storytelling, Adobe Illustrator, Graphic Design, Brand Management, Graphic and Visual Design
★ 4.7 (17) · Beginner · Specialization · 3 - 6 Months

AI Business School
Skills you'll gain: Prompt Engineering, Agentic Workflows, AI Workflows, Prompt Patterns, AI Orchestration, Responsible AI, Agentic systems, Prompt Engineering Tools, No-Code Development, Multimodal Prompts, AI literacy, Product Automation, AI Enablement, Generative AI, Generative AI Agents, Product Management, AI Personalization, AI powered creativity, Automation, Artificial Intelligence
Beginner · Specialization · 1 - 3 Months

SkillUp
Skills you'll gain: Product Planning, New Product Development, Product Management, Innovation, Product Development, Product Lifecycle Management, Competitive Analysis, Product Strategy, Product Roadmaps, Agile Product Development, Stakeholder Communications, Goal Setting, Product Design, Ideation, Market Analysis, Smart Goals, Performance Analysis, Planning, Leadership, Time Management
★ 4.6 (639) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Driving engagement, Social Media Marketing, Social Media Campaigns, Social Media Content, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Content Creation, Marketing Analytics
★ 4.6 (1.8K) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Strategy, Portfolio Management
★ 4.6 (1.4K) · Beginner · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Roadmaps, Product Management, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Financial Analysis, Product Strategy, Technical Product Management, Product Requirements, Financial Statement Analysis, Product Development, Innovation, Team Leadership, Artificial Intelligence and Machine Learning (AI/ML), User Experience Design, Design, Business Metrics, Financial Statements, Interviewing Skills, Branding
★ 4.5 (945) · Beginner · Specialization · 3 - 6 Months
High-quality free Brand And Product Management courses you can start today.
Top-rated Brand And Product Management courses offered by IE Business School on Coursera.
Earn a certificate in Brand And Product Management from top universities and companies.
Top-rated beginner-friendly Brand And Product Management courses with no prerequisites.