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  2. Brand And Product Management

Brand and Product Management Courses

Brand and product management courses can help you learn brand strategy, product positioning, market analysis, and customer segmentation. You can build skills in competitive analysis, pricing strategies, and effective communication with stakeholders. Many courses introduce tools like SWOT analysis, customer journey mapping, and analytics platforms that support data-driven decision-making and enhance brand visibility.

Popular Brand and Product Management Courses and Certifications


  • I

    IE Business School

    Brand and Product Management

    4.7 stars, 2.7K reviews, Beginner, Course

    ★ 4.7 (2.7K) · Beginner · Course

  • I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Value Propositions, Customer experience strategy (CX), Storytelling, Branding, Customer experience improvement, Content Marketing, Content Creation, Driving engagement, Logo Design, Drive Engagement, Journey Mapping, Target Market, Target Audience, Brand Management, Journalism, Campaign Management, Creativity, Marketing Operations, Communication

    4.6 stars, 1.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.8K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of London

    Brand Management: Aligning Business, Brand and Behaviour

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Culture Transformation, Employee Engagement, Experience Design, Customer experience strategy (CX), Human Resources

    4.9 stars, 7.9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (7.9K) · Beginner · Course · 1 - 3 Months

  • I

    IBM

    IBM Product Manager

    Skills you'll gain: AI Product Strategy, User Story, Usability Testing, Product Planning, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Innovation, Product Development, Agile Software Development, Scrum (Software Development), Competitive Analysis, Agile Methodology, Kanban Principles, Responsible AI, AI literacy, Performance Analysis, Planning, Leadership

    4.7 stars, 4.6K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (4.6K) · Beginner · Professional Certificate · 3 - 6 Months

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  • U

    University of Virginia

    Digital Product Management

    Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Product Development, Team Performance Management, Team Management, Design Thinking, Team Leadership, DevOps, Customer Analysis, Innovation, Analytics, Product Improvement

    4.7 stars, 9.9K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (9.9K) · Beginner · Specialization · 3 - 6 Months

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  • S

    Skillshare

    Design a Strong and Cohesive Product Brand

    Skills you'll gain: Packaging and Labeling, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Web Presence, Creative Design, Storytelling, Branding, Logo Design, Social Media Content, Design Strategies, Social Media, Design, Visual Storytelling, Adobe Illustrator, Graphic Design, Brand Management, Graphic and Visual Design

    4.7 stars, 17 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (17) · Beginner · Specialization · 3 - 6 Months

  • A

    AI Business School

    AI for Product Management

    Skills you'll gain: Prompt Engineering, Agentic Workflows, AI Workflows, Prompt Patterns, AI Orchestration, Responsible AI, Agentic systems, Prompt Engineering Tools, No-Code Development, Multimodal Prompts, AI literacy, Product Automation, AI Enablement, Generative AI, Generative AI Agents, Product Management, AI Personalization, AI powered creativity, Automation, Artificial Intelligence

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
  • S

    SkillUp

    Product Management Certification

    Skills you'll gain: Product Planning, New Product Development, Product Management, Innovation, Product Development, Product Lifecycle Management, Competitive Analysis, Product Strategy, Product Roadmaps, Agile Product Development, Stakeholder Communications, Goal Setting, Product Design, Ideation, Market Analysis, Smart Goals, Performance Analysis, Planning, Leadership, Time Management

    4.6 stars, 639 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (639) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Driving engagement, Social Media Marketing, Social Media Campaigns, Social Media Content, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Content Creation, Marketing Analytics

    4.6 stars, 1.8K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.6 (1.8K) · Intermediate · Specialization · 3 - 6 Months

  • I

    IBM

    Product Management: An Introduction

    Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Strategy, Portfolio Management

    4.6 stars, 1.4K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (1.4K) · Beginner · Course · 1 - 3 Months

  • A

    Advancing Women in Tech

    Real-World Product Management

    Skills you'll gain: Product Roadmaps, Product Management, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Financial Analysis, Product Strategy, Technical Product Management, Product Requirements, Financial Statement Analysis, Product Development, Innovation, Team Leadership, Artificial Intelligence and Machine Learning (AI/ML), User Experience Design, Design, Business Metrics, Financial Statements, Interviewing Skills, Branding

    4.5 stars, 945 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (945) · Beginner · Specialization · 3 - 6 Months

    Category: Build toward a degree
    Build toward a degree
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Best free Brand And Product Management courses

High-quality free Brand And Product Management courses you can start today.

  1. 1
    Brand Management: Aligning Business, Brand and Behaviour
    University of LondonBeginner1 - 3 Months4.9(7,872)Free
  2. 2
    Management of Fashion and Luxury Companies
    Università BocconiMixed1 - 3 Months4.7(6,299)Free

Best Brand And Product Management courses from IE Business School

Top-rated Brand And Product Management courses offered by IE Business School on Coursera.

  1. 1
    Brand and Product Management
    IE Business SchoolBeginnerIE Business School
  2. 2
    Branding: The Creative Journey
    IE Business SchoolBeginner3 - 6 Months4.6(1,779)IE Business School

Best Brand And Product Management certificate programs

Earn a certificate in Brand And Product Management from top universities and companies.

  1. 1
    IBM Product Manager
    IBMBeginner3 - 6 Months4.7(4,643)Professional Certificate
  2. 2
    Digital Product Management
    University of VirginiaBeginner3 - 6 Months4.7(9,860)Specialization
  3. 3
    Design a Strong and Cohesive Product Brand
    SkillshareBeginner3 - 6 Months4.7(17)Specialization

Best Brand And Product Management courses for beginners

Top-rated beginner-friendly Brand And Product Management courses with no prerequisites.

  1. 1
    AI for Product Management
    AI Business SchoolBeginner1 - 3 Months4.0(1)No prerequisites
  2. 2
    Product Management Certification
    SkillUpBeginner3 - 6 Months4.6(639)No prerequisites
  3. 3
    Product Management: An Introduction
    IBMBeginner1 - 3 Months4.6(1,434)No prerequisites

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