Brand and Product Management Courses
Brand and product management courses can help you learn brand strategy, product positioning, market analysis, and customer segmentation. You can build skills in competitive analysis, pricing strategies, and effective communication with stakeholders. Many courses introduce tools like SWOT analysis, customer journey mapping, and analytics platforms that support data-driven decision-making and enhance brand visibility.
Popular Brand and Product Management Courses and Certifications
IE Business School
Skills you'll gain: Product Lifecycle Management, Brand Strategy, Customer experience strategy (CX), Brand Management, Branding, Competitive Analysis, Product Management, Product Planning, Product Strategy, New Product Development, Journey Mapping, Customer Engagement, Design and Product, Demand Planning, Internal Communications, Employee Engagement, Estimation, Consumer Behaviour, Portfolio Management, Conversion Funnel Analysis
Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Generative Model Architectures, Product Development, Innovation, ChatGPT, Product Roadmaps, Product Planning, Responsible AI, Commercialization, Generative Adversarial Networks (GANs), Artificial Intelligence, Product Strategy, Project Management Life Cycle, Product Design
Microsoft
Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Brand Loyalty, Culture Transformation, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Experience Design, Customer experience strategy (CX), Human Resource Strategy, Human Resources, Strategic Marketing, Organizational Change, Organizational Development, Behavior Management, Consumer Behaviour
Skills you'll gain: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Marketing, Brand Strategy, Strategic Marketing, Branding, Marketing Communications, Marketing, Brand Management, Marketing Strategy and Techniques, Promotions and Campaigns, Marketing Strategies, Target Market, Product Marketing, Advertising, Customer Analysis, Brand Awareness, Target Audience, Market Research
Skills you'll gain: AI Product Strategy, User Story, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Scrum (Software Development), Product Roadmaps, Agile Methodology, Kanban Principles, Responsible AI, Generative AI, Backlogs, Product Planning, Generative Model Architectures, Registration, Leadership
What brings you to Coursera today?
Advancing Women in Tech
Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Product Planning, Financial Analysis, AI Product Strategy, Product Marketing, Product Strategy, Design and Product, Technical Product Management, Product Requirements, Engineering Management, Product Development, Financial Statement Analysis, Customer Analysis, Performance Management, Interviewing Skills
Skills you'll gain: Marketing Analytics, Digital Marketing, Google Analytics, Brand Awareness, Social Media Marketing, Content Marketing, Digital Advertising, Marketing Effectiveness, Brand Strategy, Email Marketing, Performance Measurement, Brand Management, Brand Marketing, Marketing Channel, Marketing, Marketing Budgets, Search Engine Optimization, AI Enablement, Communication, Generative AI
University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Product Development, Team Performance Management, Team Management, Product Improvement, Design Thinking, Team Building, Continuous Deployment, Team Leadership, DevOps, Customer Analysis
Board Infinity
Skills you'll gain: Brand Strategy, Data Storytelling, Data Presentation, Branding, Brand Marketing, Dashboard, Interactive Data Visualization, Dashboard Creation, Storytelling, Target Audience, Brand Management, Experience Design, Data-Driven Marketing, Digital Brand Strategy, Journey Mapping, Marketing Psychology, Design Strategies, Digital Advertising, Digital Media Strategy, Data Visualization
University of Alberta
Skills you'll gain: Agile Software Development, Project Risk Management, Requirements Analysis, Agile Methodology, Agile Project Management, Kanban Principles, Risk Management, Requirements Elicitation, Sprint Retrospectives, Functional Requirement, Sprint Planning, Software Development Methodologies, Agile Product Development, Software Development, Risk Analysis, Scrum (Software Development), Software Technical Review, Risk Management Framework, Product Management, Project Management
Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis
In summary, here are 10 of our most popular brand and product management courses
- Brand and Product Management: IE Business School
- IBM AI Product Manager: IBM
- Microsoft AI Product Manager: Microsoft
- Brand Management: Aligning Business, Brand and Behaviour: University of London
- Brand Positioning and Marketing Strategy: EDUCBA
- IBM Product Manager: IBM
- Real-World Product Management: Advancing Women in Tech
- AI-Driven Brand Management: Learnings from FANG and FMCG: Coursera
- Digital Product Management: University of Virginia
- AI-Driven Brand Strategy: From Fundamentals to Growth: Board Infinity
