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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • C

    Coursera

    Visualize, Analyze, and Boost Marketing Performance

    Skills you'll gain: Dashboard, Dashboard Creation, Marketing Analytics, Data-Driven Marketing, Performance Analysis, Market Opportunities, Business Intelligence, Business Intelligence Software, Conversion Funnel Analysis, Digital Analysis, Performance Measurement, Marketing Effectiveness, Interactive Data Visualization, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Performance Improvement, Gap Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • D

    DeepLearning.AI

    Data Analytics Foundations

    Skills you'll gain: Data Storytelling, Google Sheets, Data Visualization, Statistical Visualization, Spreadsheet Software, Large Language Modeling, Data Literacy, Data Presentation, Data Visualization Software, LLM Application, Requirements Analysis, Data Analysis, Analytics, Business Requirements, Analytical Skills, Exploratory Data Analysis, Business Analytics, Data-Driven Decision-Making, Productivity Software, Google Workspace

    ★ 4.8 (202) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • S

    SkillsBooster Academy

    AI-Powered Data Analysis with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Data Visualization, Data Analysis, Interactive Data Visualization, Data Presentation, Exploratory Data Analysis, Data Storytelling, Data Visualization Software, Dashboard, Data Cleansing, Microsoft Excel, AI Workflows, Microsoft PowerPoint, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Excel Formulas, Data Architecture, Excel Macros, Generative AI, Microsoft Windows

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Google Analytics for SEO Queries

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Search Engine Optimization, Web Analytics, Content Performance Analysis, Keyword Research, Content Optimization, Prioritization, Data Import/Export, Gap Analysis, Workflow Management, Data Integration, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Track & Digital Marketing Channels

    Skills you'll gain: Campaign Management, Marketing Channel, Data-Driven Marketing, Digital Advertising, Digital Marketing Campaigns, Marketing Effectiveness, Digital Marketing, Online Advertising, Marketing Analytics, Web Analytics, Cross-Channel Marketing, Performance Metric, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • I

    IE Business School

    Intelligence Tools for the Digital Age

    Skills you'll gain: Intelligence Collection and Analysis, Competitive Intelligence, Critical Thinking, Analysis, Decision Intelligence, Digital Transformation, Timelines, Decision Making, Stakeholder Analysis, Business Strategy, Complex Problem Solving, International Relations, Empathy & Emotional Intelligence, Forecasting, Artificial Intelligence, AI Integrations

    ★ 4.6 (679) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Interpret Analytics: Boost Engagement & Optimize Content

    Skills you'll gain: Content Performance Analysis, Web Analytics, Multimedia, Content Optimization, Web Content, Driving engagement, Content Strategy, Content Development and Management, Analytics, Customer experience improvement, Content Management Systems, Data Analysis, Data-Driven Decision-Making, Data Literacy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Analytics: Uncover Web Traffic Secrets

    Skills you'll gain: Web Analytics, Web Analytics and SEO, Marketing Analytics, Analytics, Technical Documentation, Data-Driven Marketing, Performance Analysis, Technical Communication, Performance Metric, Data Literacy, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • M

    Microsoft

    Data Analytics and Machine Learning for Big Data

    Skills you'll gain: Apache Spark, Large Language Modeling, Applied Machine Learning, Model Training

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • U

    University of Washington

    Social Media Data Analytics

    Skills you'll gain: Social Media Analytics, Text Mining, Unstructured Data, Quantitative Research, Data Visualization, Statistical Analysis, Analysis, Data Presentation, Data Analysis, Statistical Methods, Data Mining, Analytics, Statistical Programming, Correlation Analysis, R (Software), Application Programming Interface (API), R Programming, Regression Analysis, Data Collection, Python Programming

    ★ 4.1 (298) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • I

    Illinois Tech

    Data Analytics and Deep Learning

    Skills you'll gain: NoSQL, Machine Learning Algorithms, Big Data, Model Evaluation, Apache Hadoop, Recurrent Neural Networks (RNNs), Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Apache Spark, Statistical Methods, Data Presentation, Generative AI, Convolutional Neural Networks, Transfer Learning, Analysis, Data Infrastructure, Machine Learning

    ★ 4.5 (40) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Colorado Boulder

    Introduction to Data Analytics for Business

    Skills you'll gain: Data Governance, Data Management, Business Analytics, Analytics, Data Quality, Data Ethics, Data Analysis, Data Warehousing, Big Data, Information Systems, Data Storage Technologies, Databases, Organizational Structure, Data-Driven Decision-Making, Data Access, Relational Databases, SQL, Data Storage, Organizational Effectiveness, Cloud Computing

    ★ 4.7 (3.2K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
1…567…592

In summary, here are 10 of our most popular digital analytics courses

  • Visualize, Analyze, and Boost Marketing Performance: Coursera
  • Data Analytics Foundations: DeepLearning.AI
  • AI-Powered Data Analysis with Microsoft Copilot: SkillsBooster Academy
  • Google Analytics for SEO Queries: Coursera
  • Track & Digital Marketing Channels: Coursera
  • Intelligence Tools for the Digital Age : IE Business School
  • Interpret Analytics: Boost Engagement & Optimize Content: Coursera
  • Analytics: Uncover Web Traffic Secrets: Coursera
  • Data Analytics and Machine Learning for Big Data: Microsoft
  • Social Media Data Analytics: University of Washington

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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