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  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Popular Marketing Fundamentals Courses and Certifications


  • M

    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Instagram, Advertising Campaigns, Advertising, Social Media, Online Advertising, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Data-Driven Marketing, Campaign Management, Information Privacy, Brand Management

    4.8 stars, 2.7K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (2.7K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Marketing Analytics, Communication Planning, Diversity Marketing, Marketing Communications, Branding, Consumer Behaviour, Marketing Strategy and Techniques

    4.5 stars, 15 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (15) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IE Business School

    Marketing Management Essentials: Market Analysis

    Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Strategic Marketing, Business Strategy, Analysis, Marketing Strategy and Techniques, Growth Strategies

    4.5 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (15) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Marketing Project Management and Strategy Fundamentals

    Skills you'll gain: Value Propositions, Smart Goals, Marketing, Target Audience, Marketing Planning, Marketing Operations, Marketing Strategies, Strategic Marketing, Marketing Strategy and Techniques, Marketing Communications, Role-Based Access Control (RBAC), Goal Setting, Project Management, Collaborative Software, Identity and Access Management, Strategic Planning, Marketing Analytics, Project Management Life Cycle, Digital Marketing, Business Communication

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Marketing Strategy

    Skills you'll gain: Global Marketing, Brand Management, Marketing, Brand Strategy, Strategic Marketing, Marketing Management, Brand Marketing, Branding, Customer Relationship Management, Marketing Planning, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Customer Relationship Building, Customer Retention, Online Advertising, Digital Advertising, Digital Marketing, Marketing Communications, Marketing Channel

    4.8 stars, 148 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (148) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Digital Marketing Foundations & Strategy Basics

    Skills you'll gain: Marketing Effectiveness, Social Media, Social Media Marketing, Marketing Strategy and Techniques, Marketing Strategies, Digital Media Strategy, Social Media Strategy, Customer Analysis, Social Media Campaigns, Social Media Content, Campaign Planning, Marketing, Marketing Analytics, Digital Brand Strategy, Strategic Marketing, Product Promotion, Promotional Strategies, Digital Marketing, Consumer Behaviour, Facebook

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    Foundations of marketing analytics

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Customer Analysis, Business Marketing, Advanced Analytics, Marketing Strategies, Business Analytics, Statistical Programming, Customer Insights, R Programming, R (Software), Customer Data Management, Data-Driven Decision-Making, Data Analysis Software, Target Market, Predictive Analytics, Statistical Analysis, Statistical Modeling, Predictive Modeling, Statistical Methods

    4.6 stars, 762 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (762) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Foundations of Sales Psychology and Buyer Behavior

    Skills you'll gain: Consultative Selling, Verbal Communication Skills, Communication, Consumer Behaviour, Selling Techniques, Trustworthiness, Marketing Psychology, Communication Strategies, Customer Analysis, Persuasive Communication, Sales, General Sales Practices, Sales Strategy, Needs Assessment, Customer Relationship Building, Motivational Skills, Rapport Building, Customer Insights, Relationship Building, Empathy

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • H

    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Sales Development, Rapport Building, Sales Strategy, Sales Process, Selling Techniques, Sales Presentation, Communication, Sales Presentations, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Relationship Management, Negotiation, Interviewing Skills, Branding, Time Management

    5 stars, 14 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (14) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Strategic Marketing, Product Strategy, Market Analysis, Market Research, Marketing Strategy and Techniques, Marketing Strategies, Target Audience, Market Trend, Market Dynamics, Market Intelligence, Competitive Analysis, Customer Insights, Consumer Behaviour

    4.4 stars, 986 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (986) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Marketing Data Analysis and Visualization Fundamentals

    Skills you'll gain: Business Intelligence, Business Intelligence Software, Marketing Analytics, Pivot Tables And Charts, Dashboard Creation, Dashboard, Data Visualization, Data-Driven Marketing, Power BI, Data Presentation, Google Analytics, Data Visualization Software, Microsoft Excel, Marketing, Data Collection, Data Analysis, Market Analysis, Market Intelligence, Market Research, Data Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Estrategia y Planificación de Marketing

    Skills you'll gain: Marketing Planning, Target Audience, Target Market, Marketing Management, Branding, Strategic Marketing, Brand Management, Marketing Strategies, Market Intelligence, Marketing, Brand Marketing, Marketing Communications, Marketing Effectiveness, Brand Awareness, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Planning, Business Planning, Communication Strategies

    4.8 stars, 53 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (53) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
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In summary, here are 10 of our most popular marketing fundamentals courses

  • Fundamentals of Social Media Advertising: Meta
  • Nestlé's Introduction to Marketing - with Abigail Laursen: Nestlé
  • Marketing Management Essentials: Market Analysis: IE Business School
  • Marketing Project Management and Strategy Fundamentals: Coursera
  • Marketing Strategy: Illinois Tech
  • Digital Marketing Foundations & Strategy Basics: EDUCBA
  • Foundations of marketing analytics: ESSEC Business School
  • Foundations of Sales Psychology and Buyer Behavior: LearnQuest
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • Positioning: What you need for a successful Marketing Strategy: IE Business School

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