• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • M

    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing, Performance Reporting, Campaign Planning, Marketing Channel, Generative AI, Microsoft 365, Customer Analysis, Market Research, Customer experience improvement, Customer Retention

    4.7 stars, 21 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (21) · Beginner · Course · 1 - 4 Weeks

  • J

    John Wiley & Sons

    Product Marketing and Go-to-Market Strategy

    Skills you'll gain: Product Marketing, Go To Market Strategy, Value Propositions, Storytelling, Marketing Planning, Product Promotion, Growth Strategies, Brand Strategy, User Feedback, Strategic Partnership, Customer Analysis, Cross-Functional Collaboration

    Beginner · Course · 1 - 3 Months

  • E

    Emory University

    Marketing Channel Strategy & B2B2C Routes to Market

    Skills you'll gain: Marketing Channel, Cross-Channel Marketing, Marketing Strategies, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, E-Commerce, Compensation Management, Consumer Behaviour, Compensation Analysis, New Business Development, Coordinating, B2B Sales, Business Relationship Management, Gap Analysis, Strategic Thinking, Brand Management, Relationship Management, Coordination

    4.5 stars, 69 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (69) · Intermediate · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Developing a Marketing Mix for Growth

    Skills you'll gain: Product Lining, Communication Planning, Product Strategy, Marketing, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Market Opportunities, Branding, Market Analysis, Writing

    4.8 stars, 746 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (746) · Beginner · Course · 1 - 4 Weeks

    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Master Marketing Strategy: Analyze, Design & Evaluate

    Skills you'll gain: Marketing Budgets, Marketing Effectiveness, Marketing Strategies, Marketing Design, Strategic Marketing, Marketing Planning, Branding, Campaign Planning, Market Analysis, Marketing, Brand Awareness, Marketing Strategy and Techniques, Marketing Analytics, Brand Loyalty, Performance Analysis, Performance Measurement, Digital Marketing, Budgeting

    5 stars, 12 reviews, Mixed, Course, 1 - 3 Months

    ★ 5 (12) · Mixed · Course · 1 - 3 Months

  • S

    STARWEAVER

    Grow with AI: Your AI-driven Growth Marketing strategy

    Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Data-Driven Marketing, Growth Strategies, Marketing Automation, AI Enablement, Marketing Analytics, Customer Engagement, Lead Generation, Customer Retention, Responsible AI

    4.6 stars, 103 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (103) · Beginner · Course · 1 - 4 Weeks

  • S

    S.P. Jain Institute of Management and Research

    Marketing Management

    Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Marketing Communications, Marketing, Target Audience, Integrated Marketing Communications, Marketing Channel, Communication Strategies

    4.8 stars, 37 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (37) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Analyze Markets: Strategy with SWOT

    Skills you'll gain: Competitive Analysis, Market Analysis, Competitive Intelligence, Market Research, Strategic Marketing, Marketing Strategies, Go To Market Strategy, Case Studies, Market Intelligence, Strategic Thinking, Marketing, Market Opportunities, Business Strategy, Analysis, Business Strategies

    Beginner · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    Business Growth Engine

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Growth Strategies, Marketing Strategy and Techniques, Marketing, Marketing Analytics, Brand Loyalty, Customer Insights, Customer experience strategy (CX), Key Performance Indicators (KPIs), User Research, Loyalty Programs, Performance Measurement, Customer Analysis, Business Metrics, Conversion Funnel Analysis, Customer Engagement, Storytelling, Customer Success Management, Design Thinking

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • E

    EDUCBA

    Master Digital Marketing Strategy with Case Studies

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Social Media, Digital Marketing, Social Media Marketing, Campaign Planning, Case Studies, Marketing Strategies, Strategic Marketing, Global Marketing, Facebook, Strategic Thinking, Business

    5 stars, 15 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 5 (15) · Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Learn Digital Marketing: Strategy, Tools & Analytics

    Skills you'll gain: Digital Marketing, Email Marketing, Digital Marketing Campaigns, Blogs, Marketing Strategies, Marketing Strategy and Techniques, Campaign Management, Marketing Planning, Digital Marketing Tools, Marketing Analytics, Social Media Marketing, Strategic Marketing, Data-Driven Marketing, Campaign Planning, Performance Analysis, Social Media Strategy, Marketing Effectiveness, Content Optimization, Search Engine Optimization, Web Analytics and SEO

    5 stars, 12 reviews, Mixed, Course, 1 - 3 Months

    ★ 5 (12) · Mixed · Course · 1 - 3 Months

    Category: New
    New
  • I

    IE Business School

    The "What" of the Marketing Strategy

    Skills you'll gain: Marketing Effectiveness, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Analysis, Key Performance Indicators (KPIs), Performance Measurement, Cross-Channel Marketing

    4.4 stars, 13 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (13) · Beginner · Course · 1 - 4 Weeks

1…567…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Free Courses
  • Blog
  • The Coursera Podcast
  • Tech Blog
  • Social Impact

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok