• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Sports Marketing

Sports Marketing Courses

Sports marketing courses can help you learn audience engagement strategies, brand management, sponsorship activation, and digital marketing techniques. You can build skills in market analysis, campaign development, and social media outreach tailored to sports audiences. Many courses introduce tools like CRM software, analytics platforms, and content management systems, showcasing how these skills are applied to enhance fan experiences and drive revenue for sports organizations.

Popular Sports Marketing Courses and Certifications


  • R

    Real Madrid Graduate School Universidad Europea

    Estrategias y enfoques en los medios deportivos

    Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

  • E

    Emory University

    Mastering Business Essentials: Marketing

    Skills you'll gain: Marketing, Marketing Communications, Target Market

    5 stars, 17 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (17) · Beginner · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    Strategies and Approaches in Sports Media

    Skills you'll gain: Storytelling, Social Media Marketing, Social Media, Content Strategy, Content Creation, Social Media Strategy, Media Relations, Strategic Partnership, Brand Management, Paid media, Advertising, Revenue Management, Strategic Communication, Video Production, Community Development, Target Audience, Target Market, Negotiation, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Estrategias e innovación en marketing deportivo

    Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Brand Positioning and Marketing Strategy

    Skills you'll gain: Promotional Strategies, Consumer Behaviour, Integrated Marketing Communications, Brand Strategy, Branding, Marketing Communications, Marketing, Marketing Strategy and Techniques, Marketing Strategies, Target Market, Customer Analysis, Brand Awareness, Product Promotion, Target Audience, Customer Insights, Communication Planning, Marketing Channel, Competitive Analysis, Communication Strategies

    4.8 stars, 19 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (19) · Mixed · Course · 1 - 4 Weeks

    Category: New
    New
  • C

    Case Western Reserve University

    Becoming a Sports Agent

    Skills you'll gain: Brand Management, Brand Marketing, Contract Negotiation, Client Services, Recruitment, Financial Planning

    4.7 stars, 158 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (158) · Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Digital Marketing & Social Media Ads

    Skills you'll gain: Pinterest, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Content, Storytelling, Marketing Strategies, Data-Driven Marketing, Content Creation, Marketing Planning, Content Development and Management, Advertising Campaigns, Content Performance Analysis, Instagram, Campaign Planning, Digital Marketing Campaigns, Digital Marketing, Marketing Analytics

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
  • E

    EDUCBA

    Rural Marketing, Branding and Product Launch

    Skills you'll gain: Product Development, Market Opportunities, Market Research, Target Market, Financial Services, Field Marketing, Consumer Behaviour, Product Marketing, Brand Marketing, Marketing Channel, Customer Analysis, Customer Insights, Market Analysis, Retail Management, Brand Management, Market Intelligence, Retail Sales, Marketing Analytics, Sales Strategy, Payment Systems

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
  • A

    Alex Genadinik

    How To Create A Great Marketing Plan And Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing Strategies, Advertising, Marketing Strategy and Techniques, Strategic Marketing, Marketing, Customer Acquisition Management, Growth Strategies, Business Marketing, Digital Marketing, Customer Retention

    Mixed · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    The Evolution of Sports Media

    Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    El futuro del marketing deportivo

    Skills you'll gain: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design

    Beginner · Course · 1 - 4 Weeks

  • P

    Pearson

    Integrated Marketing Communication

    Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Promotional Strategies, Target Audience, Promotions and Campaigns, Advertising, Cross-Channel Marketing, Campaign Planning, Digital Marketing Campaigns, Communication Planning, Public Relations, Digital Marketing, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
1…567…297

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Free Courses
  • Blog
  • The Coursera Podcast
  • Tech Blog
  • Social Impact

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok