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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    John Wiley & Sons

    Data Processing, Machine Learning, and Model Evaluation

    Skills you'll gain: Data Preprocessing, Model Evaluation, Data Processing, Model Deployment, Data Transformation, MLOps (Machine Learning Operations), Unsupervised Learning, Data Cleansing, Predictive Modeling, Model Training, Data Science, Data Analysis, Applied Machine Learning, Model Optimization, Technical Communication, Supervised Learning, Machine Learning, Artificial Neural Networks

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Tailor Your Message

    Skills you'll gain: User Feedback, Customer Analysis, Professional Development, Customer experience improvement, Selling Techniques, Communication Strategies, Sales Process, Solution Selling, Consumer Behaviour, Business Correspondence, Customer Insights, Stakeholder Communications, Analytical Skills, Communication, Business Writing, Marketing Communications, Business Communication, Customer Engagement, Decision Making

    Intermediate · Course · 1 - 4 Weeks

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    28DIGITAL

    Supervised machine learning and performance evaluation

    Skills you'll gain: Model Training, Machine Learning Methods, Predictive Modeling, Applied Machine Learning, Machine Learning Algorithms, Probability Distribution, Machine Learning, Analytics, Data Analysis, Analysis, Data Processing

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Scale Data Warehouses Cost-Effectively

    Skills you'll gain: Data Architecture, Cloud Computing Architecture, Cost Control, Cost Reduction, Expense Management, Cost Management, Data Storage, Cost Benefit Analysis, Data Manipulation, Descriptive Analytics, Data Analysis

    Advanced · Course · 1 - 4 Weeks

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    Packt

    How to Persuade When Facts Don't Seem to Matter

    Skills you'll gain: Personalized Campaigns, Selling Techniques, Empathy & Emotional Intelligence

    Intermediate · Course · 1 - 3 Months

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    C

    Coursera

    Strategic Supply Chain Leadership: A Holistic Overview

    Skills you'll gain: Supply Chain, Supply Chain Management, Supply Chain Planning, Strategic Leadership, Leadership, Sustainable Business, Technology Strategies, Supplier Risk Management, Strategic Decision-Making, Risk Analysis, Corporate Sustainability, Risk Modeling, Strategic Communication, Cost Benefit Analysis, Stakeholder Communications, Cost Reduction, Risk Management, Service Level, Working Capital

    Advanced · Course · 1 - 4 Weeks

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    Universidad de Palermo

    Microeconomía

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Consumer Behaviour, Compensation Analysis, Market Analysis, Labor Relations, Operating Cost, Resource Allocation, Production Process, Business Strategy, Decision Making, Budgeting, Strategic Decision-Making, Business Planning

    Beginner · Course · 1 - 4 Weeks

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    Kennesaw State University

    Growing the Core Business in a Competitive Marketplace

    Skills you'll gain: Customer Service, Business Strategy, Competitive Analysis, Service Design, Hospitality Services, Service Recovery, Personalized Service, Brand Loyalty, Market Dynamics, Corporate Strategy, Market Analysis, Product Strategy, Growth Strategies, Product Improvement, Market Share, Product Lifecycle Management, Product Management, Market Opportunities, Business Development, Innovation

    Beginner · Specialization · 1 - 3 Months

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    Google Cloud

    Exploring Data Transformation with Google Cloud - Português Brasileiro

    Skills you'll gain: Digital Transformation, Cloud Management, Dataflow, Google Cloud Platform, Data Governance, Looker (Software), Data Transformation, Data Management, Cloud Storage, Big Data, Data Storage, Real Time Data, Business Intelligence Software, Data Migration, Business Intelligence, Data-Driven Decision-Making, Data Storage Technologies, Data Access, Database Management, Databases

    Beginner · Course · 1 - 3 Months

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    Coursera

    Decode Rasters with Rasterio

    Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, Geospatial Information and Technology, GIS Software, Spatial Analysis, Data Literacy, Data Analysis, Image Analysis, Data Processing, Data Preprocessing, NumPy, Data Validation, Metadata Management, Data Collection, Data Management

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    R: Design & Evaluate Random Forests for Attrition

    Skills you'll gain: Model Evaluation, Data Preprocessing, Model Optimization, People Analytics, Model Training, Workforce Management, Fine-tuning, Decision Tree Learning, Classification Algorithms

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Build & Evaluate Decision Trees for ML

    Skills you'll gain: Model Evaluation, Decision Tree Learning, Classification Algorithms, Model Training, Applied Machine Learning, Java, Java Programming, Model Optimization, Predictive Modeling, Machine Learning Software, Supervised Learning, Technical Communication, Fine-tuning, Tree Maps, MLOps (Machine Learning Operations), Machine Learning Algorithms, Algorithms

    Advanced · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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