Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Pinterest, User Accounts, Social Media Management, Social Media, Account Management, User Provisioning, Advertising, Information Privacy, Branding, System Configuration, Payment Processing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, Advertising Campaigns, Online Advertising, Goal Setting, Digital Advertising, Advertising, Campaign Management, Social Media Campaigns, Promotions and Campaigns, Marketing, Promotional Strategies, Social Media
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Process, Contract Negotiation, Legal Strategy, Business Ethics, Cultural Responsiveness, Collaborative Software, AI Personalization, Customer Engagement, AI literacy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Gemini, Big Data, Forecasting, Customer Insights, Predictive Analytics, Marketing, Analytics, Data-Driven Marketing, Target Audience, Data Analysis, Marketing Analytics, Sales Prospecting, Revenue Forecasting, Campaign Planning, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Unsupervised Learning, Supervised Learning, Regression Analysis, Applied Machine Learning, Machine Learning Methods, Statistical Modeling, Model Optimization, Machine Learning Algorithms, PyTorch (Machine Learning Library), Statistical Methods, Statistical Machine Learning, Machine Learning, Predictive Analytics, Predictive Modeling, Machine Learning Software, Statistical Programming, Model Training, Statistical Software, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Looker (Software), Business Intelligence, SQL, Data Analysis, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Email Marketing, Branding, Brand Management, Brand Marketing, Auditing, Brand Awareness, Marketing Design, Color Matching, Typography, Verification And Validation, Quality Assurance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Trend Analysis, Market Data, Securities Trading, Financial Market, Market Analysis, Market Dynamics, Histogram
Mixed · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Customer Service, Business Strategy, Competitive Analysis, Service Design, Hospitality Services, Service Recovery, Personalized Service, Brand Loyalty, Market Dynamics, Corporate Strategy, Market Analysis, Product Strategy, Growth Strategies, Product Improvement, Market Share, Product Lifecycle Management, Product Management, Market Opportunities, Business Development, Innovation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Internet Of Things, Real Time Data, Apache Airflow, Grafana, Model Deployment, Data Pipelines, Data Integration, Decision Intelligence, Interoperability, Analytics, Cloud Computing, Advanced Analytics, Open Source Technology, Data Processing, Python Programming, Time Series Analysis and Forecasting, Scalability, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Data Warehousing, SQL, Data Integration, Google Cloud Platform, Data Processing, Data Quality, Data Validation, Apache Spark, Generative AI, Data Import/Export, Data Manipulation, Applied Machine Learning, Big Data, Serverless Computing, Machine Learning Methods, Model Evaluation, Machine Learning, Exploratory Data Analysis, Time Series Analysis and Forecasting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Data-Driven Marketing, Pay Per Click Advertising, Advertising Campaigns, Performance marketing, Data-Driven Decision-Making, Campaign Management, Online Advertising, Performance Reporting, Digital Advertising, Campaign Planning, Performance Analysis, Paid media, Digital Marketing Campaigns, Search Engine Marketing, Keyword Research, Account Management, Account Strategy
Beginner · Course · 1 - 4 Weeks