Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Adobe Photoshop, Marketing Collateral, Marketing Design, Animations, Photo Editing, Brand Marketing, Branding, Graphic and Visual Design, Brand Awareness, Marketing Materials, Typography, Social Media, Digital Design, Social Media Content, Photo/Video Production and Technology, Layout Design, Video Editing, Timelines, Image Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Microsoft 365
Intermediate · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Strategic Marketing, Marketing, Marketing Management, Research Design, Marketing Planning, Data Analysis, Marketing Psychology, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Business Marketing, Business
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Analysis, Web Analytics, Marketing Analytics, Web Analytics and SEO, Campaign Management, Digital Marketing Campaigns, Digital Marketing, Business Analytics, Campaign Planning, Digital Marketing Tools, Performance Analysis, User Research, Marketing Strategies, Data Analysis, Analysis, Digital Brand Strategy, Market Analysis, Marketing Planning, Marketing Strategy and Techniques, Data Validation
Intermediate · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Business Process Management, Business Process, Branding, IT Management, Process Management, Brand Marketing, Marketing, Talent Management, Brand Management, Business Process Improvement, Marketing Management, Business Economics, Brand Strategy, Market Dynamics, Economics, Economic Development
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Data Collection, Conversion Funnel Analysis, Data Quality, Digital Analysis, Analytics, Marketing Analytics, Dashboard Creation, Data-Driven Decision-Making, Data Validation, Data Analysis, Data Capture, Business Analytics, Dashboard, Digital Marketing, Digital Media Strategy, Market Analysis, Marketing Planning
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Branding, Cost Management, Cost Accounting, Brand Marketing, Marketing, Talent Management, Brand Management, Budget Management, Marketing Management, Business Economics, Leadership Development, Business Leadership, Organizational Strategy, Market Dynamics, Economics
Beginner · Specialization · 3 - 6 Months
Madecraft
Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, Responsible AI, Large Language Modeling, AI Personalization, Brand Strategy, Business Process Automation, MarTech, AI Enablement, Marketing, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Business Solutions, AI Workflows, Digital Marketing, Automation, Content Creation, Data Ethics, Customer Engagement
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Event Management, Events and Conferences, Event Planning, Event Marketing, Strategic Planning, Marketing Planning, Target Audience, Performance Measurement, Drive Engagement, Coordinating, Campaign Planning, Strategic Decision-Making, Customer Analysis, Driving engagement, Target Market, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Promotional Strategies, Risk Management
Mixed · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Digital Brand Strategy, Driving engagement, Competitive Analysis, Brand Strategy, Experience Design, Brand Management, Customer experience strategy (CX), Brand Awareness, Branding, Digital Marketing, Storytelling, Customer Engagement, Cross-Channel Marketing, Digital Analysis, Digital Media Strategy, Journey Mapping, Market Opportunities, Data-Driven Marketing, Customer Insights, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Universitat Autònoma de Barcelona
Skills you'll gain: Digital Brand Strategy, Brand Management, Brand Strategy, Branding, Brand Marketing, Strategic Marketing, Marketing Strategies, Brand Loyalty, Social Media Marketing, Storytelling, Digital Marketing, digital literacy, Marketing Channel, Influencing, Personal Development, Community Development, Performance marketing, Employee Engagement, Corporate Strategy, Analytics
Beginner · Course · 1 - 3 Months