• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Marketing digital e e-commerce do Google

    Skills you'll gain: Paid media, Data Storytelling, Email Marketing, Social Media Strategy, Google Ads, Social Media, Digital Advertising, Social Media Marketing, Search Engine Optimization, Content Creation, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Online Advertising, Email Automation, Marketing, E-Commerce

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    330 reviews

    Beginner Ā· Professional Certificate Ā· 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Estrategias e innovación en marketing deportivo

    Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Personalized Marketing at Scale

    Skills you'll gain: AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Prompt Engineering, Customer Engagement, Content Creation, Data-Driven Decision-Making, Analysis, Scalability

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    7 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Splunk Enterprise Administration Fundamentals

    Skills you'll gain: End User Training and Support, Problem Management, Data Preprocessing, Data Storage

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SoFi

    The Fundamentals of Personal Finance

    Skills you'll gain: Estate Planning, Insurance, Goal Setting, Investments, Budgeting, Tax, Mortgage Loans, Return On Investment, Financial Planning, Cash Flow Forecasting, Financial Analysis, Loans, Risk Analysis, Asset Protection, Portfolio Management, Risk Management, Investment Management, Consumer Lending, Credit Risk, Finance

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    416 reviews

    Beginner Ā· Specialization Ā· 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Supervised Text Classification for Marketing Analytics

    Skills you'll gain: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Machine Learning Algorithms, Transfer Learning, Text Mining, Model Evaluation, Data Manipulation, Marketing Analytics, Python Programming, Google Cloud Platform, Classification Algorithms, Artificial Neural Networks, Performance Metric

    Build toward a degree

    3.1
    Rating, 3.1 out of 5 stars
    Ā·
    14 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    Creating Infographics with GenAI for Marketing

    Skills you'll gain: Infographics, Data Visualization, Target Audience, Data Storytelling, Design Elements And Principles, Technical Communication, Content Creation, Generative AI, Process Mapping, Communication, ChatGPT

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    24 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    IT Fundamentals and Hardware Essentials

    Skills you'll gain: Hardware Troubleshooting, Computer Hardware, Computer Architecture, Desktop Support, Data Storage Technologies, System Configuration, USB, Peripheral Devices, System Support

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    67 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    Prompt Engineering Generative AI for Marketing & Advertising

    Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Copywriting, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    105 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Preview
    Preview
    M

    Meta

    Introduction au Marketing des rƩseaux sociaux

    Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Target Market, Social Media Management, Marketing, Social Media Strategy, Instagram, Marketing Channel, Digital Media Strategy, Marketing Strategies, Facebook, Digital Marketing, Smart Goals, Key Performance Indicators (KPIs)

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidades AnƔhuac

    Ciencia de Datos Aplicada al Marketing

    Skills you'll gain: Data Processing, Data Analysis, Regression Analysis, SPSS, Marketing Analytics, Market Research, Business Intelligence, Statistical Analysis, Data Mining, Data-Driven Decision-Making, Statistical Methods, Exploratory Data Analysis, Market Analysis, Consumer Behaviour, Microsoft Excel

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Fundamentals of UI/UX Design

    Skills you'll gain: Design Thinking, User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Human Centered Design, Wireframing, Prototyping, User Research, Information Architecture

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    462 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

Searches related to marketing fundamentals

fundamentals of digital marketing
fundamentals of marketing
digital marketing fundamentals
social media and digital marketing fundamentals
fundamentals of marketing strategy
marketing mix fundamentals
google fundamentals of digital marketing
the fundamentals of digital marketing
1…515253…375

In summary, here are 10 of our most popular marketing fundamentals courses

  • Marketing digital e e-commerce do Google:Ā Google
  • Estrategias e innovación en marketing deportivo:Ā Real Madrid Graduate School Universidad Europea
  • GenAI for Personalized Marketing at Scale:Ā Coursera
  • Splunk Enterprise Administration Fundamentals:Ā Packt
  • The Fundamentals of Personal Finance:Ā SoFi
  • Supervised Text Classification for Marketing Analytics:Ā University of Colorado Boulder
  • Creating Infographics with GenAI for Marketing:Ā Coursera
  • IT Fundamentals and Hardware Essentials:Ā Packt
  • Prompt Engineering Generative AI for Marketing & Advertising:Ā Coursera
  • Introduction au Marketing des rĆ©seaux sociaux:Ā Meta

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok