• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Project Updates Across Platforms

    Skills you'll gain: Collaborative Software, Business Process Automation, Project Management Software, Automation, Process Validation, Project Management, Cloud-Based Integration, Internal Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Decode Engagement Peaks

    Skills you'll gain: Email Marketing, Campaign Management, Data-Driven Marketing, Marketing Analytics, Microsoft Excel, Statistical Reporting, Driving engagement, Trend Analysis, Target Audience, Data-Driven Decision-Making, Customer Engagement, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Kibana 8.x – A Quick Start Guide to Data Analysis

    Skills you'll gain: Kibana, Dashboard Creation, Dashboard, Interactive Data Visualization, Data Visualization, Data Visualization Software, Grafana, Graphing, Data Analysis, Splunk, Real Time Data, Exploratory Data Analysis, Anomaly Detection, Applied Machine Learning, Time Series Analysis and Forecasting, Query Languages, SQL, Machine Learning Algorithms, Qualitative Research

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    How to Develop Affordable Innovations - Jagdish Sheth

    Skills you'll gain: Innovation, Cost Reduction, New Product Development, Value Engineering, Product Development, Technology Strategies, Target Market, Commercialization, Market Dynamics, Product Strategy, Digital Transformation, Scalability, Emerging Technologies, Market Opportunities, Global Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Scale Data Warehouses Cost-Effectively

    Skills you'll gain: Data Architecture, Cloud Computing Architecture, Cost Control, Cost Reduction, Expense Management, Cost Management, Data Storage, Cost Benefit Analysis, Data Manipulation, Descriptive Analytics, Data Analysis

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Sharpen Team Comms

    Skills you'll gain: Concision, Slack (Software), Team Building, Team Collaboration, Internal Communications, Team Performance Management, Communication, Communication Strategies, Business Writing, Recognizing Others, Writing, Cross-Functional Team Leadership, Follow Through, Action Oriented, Expectation Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Statistical Thinking & Predictive Modeling

    Skills you'll gain: Descriptive Statistics, Data Analysis, Predictive Modeling, Predictive Analytics, Data Literacy, Statistical Modeling, Statistical Hypothesis Testing, Exploratory Data Analysis, Data-Driven Decision-Making, Descriptive Analytics, Customer Analysis, Statistical Machine Learning, Data Science, Model Evaluation, Scikit Learn (Machine Learning Library), Statistical Analysis, Feature Engineering, Data Visualization, Statistical Inference, Supervised Learning

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Formulate Winning Business Strategies

    Skills you'll gain: Business Strategies, Business Strategy, Strategic Thinking, Contingency Planning, Business Planning, Organizational Strategy, Strategic Decision-Making, Competitive Analysis, Business Analysis, Portfolio Management, Analysis, Corporate Strategy, Market Analysis, Risk Analysis, Strategic Prioritization, Resource Allocation, Growth Strategies, Decision Making, Market Dynamics

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    Microsoft Excel for Office 365 (Desktop or Online): Part 2

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Visualization, Excel Formulas, Data Analysis, Data Analysis Software, Microsoft 365, Data Entry, Productivity Software, Data Management, Trend Analysis, Document Management, Presentations, User Interface (UI)

    Intermediate · Course · 1 - 3 Months

  • A

    Anmol Test Institution

    Créer une enquête de satisfaction client avec Typeform

    Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Customer experience improvement, Data Analysis, Data Sharing, Customer Engagement, Market Analysis, No-Code Development

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    EDUCBA

    Deep Learning with R: Build & Predict Neural Networks

    Skills you'll gain: Plot (Graphics), Statistical Visualization, R (Software), R Programming, Scatter Plots, Regression Analysis, Statistical Programming, Predictive Modeling, Artificial Neural Networks, Data Science, Deep Learning, Model Evaluation, Descriptive Statistics, Predictive Analytics, Statistical Methods, Data Wrangling, Data Manipulation, Machine Learning Methods, Model Training, Applied Machine Learning

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Salesforce Data Cloud Mastery: Certified Consultant Skills Path

    Skills you'll gain: Salesforce, Data Governance, Cloud Management, Customer Data Management, Data Integration, Data Management, Customer Insights, Data Architecture, Dataflow, Data Modeling, Data Access, Data Processing, Cloud Computing, Data Import/Export, Metadata Management, Real Time Data, Customer Analysis, Data Analysis, OpenAI API, Automation

    Intermediate · Course · 1 - 3 Months

1…514515516…532

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok