• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of Tech Leadership

    Skills you'll gain: Delegation Skills, Team Motivation, Team Building, Rapport Building, Time Management, Relationship Building, Strategic Leadership, Relationship Management, Team Management, Team Leadership, Organizational Leadership, Team Performance Management, Leadership and Management, People Management, Leadership, Organizational Skills, Leadership Development, Matrix Management, Communication, Prioritization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Créer une enquête de satisfaction clients

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer Insights, Customer Analysis, Data Sharing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Speech to Text Transcription with the Cloud Speech API

    Skills you'll gain: Cloud API, Google Cloud Platform, Natural Language Processing, API Testing, Cloud Applications, JSON, Communication

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Manager's Toolkit

    Skills you'll gain: Influencing, Leadership and Management, Performance Appraisal, Persuasive Communication, Delegation Skills, Matrix Management, Assertiveness, Team Leadership, Leadership, Team Management, Productivity, Telecommuting, Communication, Motivational Skills, Empowerment, Tactfulness, Team Motivation, Recognizing Others, Communication Strategies, Virtual Teams

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Capstone for AI-Enhanced Email Marketer

    Skills you'll gain: Campaign Planning, Campaign Management, Email Marketing, Marketing Analytics, Copywriting, Marketing Automation, Target Audience, Data-Driven Marketing, Email Automation, Program Standards, Quality Assurance, Quality Assessment, Web Analytics and SEO, Marketing Effectiveness, Brand Management, Personalized Campaigns, Digital Marketing, Marketing Communications, Market Analysis, Market Intelligence

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Prompt Engineering For Everyone with ChatGPT and GPT-4

    Skills you'll gain: Prompt Patterns, Prompt Engineering Tools, Data Ethics, AI powered creativity, AI literacy, AI Workflows, Decision Making, Data Security

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    AI for Business: ChatGPT for Brand Storytelling

    Skills you'll gain: Brand Strategy, Storytelling, Branding, Brand Marketing, Prompt Engineering, ChatGPT, Brand Management, Digital Brand Strategy, Cross-Channel Marketing, Content Creation, Blogs, Consumer Behaviour, Brainstorming, Email Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Partnership Strategy for Growth: The Partnership Economy

    Skills you'll gain: Strategic Partnership, Business Development, Growth Strategies, New Business Development, Loyalty Programs, Professional Networking, Conversion Funnel Analysis, Relationship Building, Brand Loyalty, Business Relationship Management, Customer Relationship Building, Collaboration, Customer Engagement, Cross-Functional Collaboration, Marketing, Business Solutions, Revenue Management, Business Planning, Business, Business Communication

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Compare User Behavior with Segments

    Skills you'll gain: Data-Driven Marketing, Web Analytics, Customer Engagement, Digital Analysis, Technical Communication, Campaign Management, Analysis, Performance Metric, Data-Driven Decision-Making, Descriptive Analytics, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Productivity in Remote Work

    Skills you'll gain: Telecommuting, Virtual Teams, Collaborative Software, Drive Engagement, Productivity, Productivity Software, Team Performance Management, Leadership, Teamwork, Meeting Facilitation, Employee Engagement, Collaboration, Driving engagement, Leadership Development, Business Correspondence, People Management, Communication, Business Writing, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI Sales Calling with Vapi: Automated SAAS Demo Scheduler

    Skills you'll gain: Make.com, JSON, Outbound Calls, Application Programming Interface (API), Phone Sales, Cold Calling, Booking (Sales), Setting Appointments, Systems Integration, Personalized Campaigns, No-Code Development, Calendar Management, Technical Sales, Automation, AI Personalization, Scripting, Scheduling

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    UX: Interaction Design

    Skills you'll gain: Interaction Design, User Experience, User Interface and User Experience (UI/UX) Design, User Experience Design, Usability, User Centered Design, User Interface (UI) Design, Persona (User Experience), Web Content Accessibility Guidelines, User Flows, Wireframing, Digital Design, Software Design Patterns, Apple iOS, Design Elements And Principles

    Intermediate · Course · 1 - 3 Months

1…519520521…591

In summary, here are 10 of our most popular social media marketing courses

  • Foundations of Tech Leadership: Packt
  • Créer une enquête de satisfaction clients: Coursera
  • Speech to Text Transcription with the Cloud Speech API: Google Cloud
  • Manager's Toolkit: Chris Croft Training
  • Capstone for AI-Enhanced Email Marketer: Coursera
  • Prompt Engineering For Everyone with ChatGPT and GPT-4: Packt
  • AI for Business: ChatGPT for Brand Storytelling: Packt
  • Partnership Strategy for Growth: The Partnership Economy: John Wiley & Sons
  • Compare User Behavior with Segments: Coursera
  • Productivity in Remote Work: University of California, Irvine

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok