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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Unsupervised Text Classification for Marketing Analytics

    Skills you'll gain: Unsupervised Learning, Unstructured Data, Applied Machine Learning, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Data Processing, Natural Language Processing, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Python Programming

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Networking in Google Cloud: Fundamentals

    Skills you'll gain: Network Monitoring, Virtual Networking, Google Cloud Platform, Computer Networking, Network Troubleshooting, Network Performance Management, Network Planning And Design, Network Security, Virtual Machines, Load Balancing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Ciencia de Datos Aplicada al Marketing

    Skills you'll gain: Data Processing, Data Analysis, Regression Analysis, SPSS, Marketing Analytics, Market Research, Business Intelligence, Statistical Analysis, Data Mining, Data-Driven Decision-Making, Statistical Methods, Exploratory Data Analysis, Market Analysis, Consumer Behaviour, Microsoft Excel

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Digital and Marketing Asset Management Essentials

    Skills you'll gain: Digital Assets, Asset Management, Metadata Management, Cloud Deployment, Content Management, Workflow Management, Data Management, Information Management, Digital Content, Data Architecture, Information Architecture, Brand Management, Technical Services, Enterprise Architecture, Software As A Service, Benchmarking, Vendor Management, Scalability

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Accelerate your Digital Marketing Career

    Skills you'll gain: Responsible AI, Digital Advertising, Email Marketing, Data Ethics, Generative AI, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, AI Enablement, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    B

    Board Infinity

    Google Analytics Hacks: Boost Your Marketing Performance

    Skills you'll gain: Customer Analysis, Campaign Management, Digital Advertising

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Fundamentals of UI/UX Design

    Skills you'll gain: Design Thinking, User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Human Centered Design, Wireframing, Prototyping, User Research, Information Architecture

    4.7
    Rating, 4.7 out of 5 stars
    ·
    462 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Marketing e vendas B2B: Fechando novos negócios

    Skills you'll gain: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    451 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tally Education and Distribution Services Private Limited

    Fundamentals of Accounting and Reporting

    Skills you'll gain: Accounting, Financial Reporting, Bookkeeping, Accounting Software, Accounting Records, Financial Accounting, Financial Statements, General Ledger, Data Entry, Data Security, Banking, Data Management, Software Installation, Reconciliation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    170 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    NVIDIA

    The Fundamentals of RDMA Programming

    Skills you'll gain: Remote Access Systems, TCP/IP, Network Protocols, System Programming, Operating Systems, Hardware Architecture, Performance Tuning, Computer Hardware

    4.6
    Rating, 4.6 out of 5 stars
    ·
    47 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Benutze Facebook für Marketing von Kleinunternehmen

    Skills you'll gain: Facebook, Social Media Marketing, Marketing Analytics, Social Media Management, Advertising, Target Audience, Digital Advertising, Drive Engagement, Content Strategy, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Information Technology (IT) and Cloud Fundamentals

    Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Deployment, Generative AI, Cloud Security, Cloud Infrastructure, Cybersecurity, Cloud Platforms, Cloud Computing, Data Storage, Peripheral Devices, Computer Hardware, Cyber Attacks, System Configuration, Artificial Intelligence, Cloud Storage, OSI Models, General Networking, Data Security, Test Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Networking in Google Cloud: Fundamentals: Google Cloud
  • Ciencia de Datos Aplicada al Marketing: Universidades Anáhuac
  • Digital and Marketing Asset Management Essentials: Packt
  • Generative AI: Accelerate your Digital Marketing Career: IBM
  • Google Analytics Hacks: Boost Your Marketing Performance: Board Infinity
  • Fundamentals of UI/UX Design: Microsoft
  • Marketing e vendas B2B: Fechando novos negócios: Universidade de São Paulo
  • Fundamentals of Accounting and Reporting: Tally Education and Distribution Services Private Limited
  • The Fundamentals of RDMA Programming: NVIDIA

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