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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • P

    Packt

    JTBD Playbook: Align Strategy with Customer Needs

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Agile Product Development, Journey Mapping, Product Marketing, Product Strategy, Product Management, User Research, Service Design, New Product Development, Value Propositions, User Feedback, Product Improvement, Customer Analysis, Product Roadmaps, Product Development, Customer Insights, Innovation, Market Opportunities, Market Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    U

    University of Pennsylvania

    Social Impact Strategy: Tools for Entrepreneurs and Innovators

    Skills you'll gain: Social Impact, Design Thinking, Performance Measurement, Human Centered Design, Sustainable Development, Innovation, Entrepreneurship, Business Modeling, Strategic Thinking, Ideation, Program Evaluation, Organizational Structure, Needs Assessment, Growth Strategies, Competitive Analysis, Experimentation, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Planejamento Estratégico de Marketing Digital

    Skills you'll gain: Campaign Management, Digital Marketing Tools, Campaign Planning, Digital Marketing Campaigns, Marketing Effectiveness, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Digital Marketing, Digital Brand Strategy, Customer Analysis, Marketing Analytics, Customer experience strategy (CX), Marketing Planning, Data-Driven Marketing, Performance Analysis, Strategic Marketing, Target Market, Digital Analysis, Marketing

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    AI Content & Email Marketing Mastery

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Blogs, Email Marketing, Content Optimization, Email Automation, Keyword Research, Google Gemini, Personalized Campaigns, Marketing Automation, Content Creation, AI Personalization, Content Strategy, ChatGPT, Content Scheduling, Social Media Content, Content Marketing, Digital Marketing, Copywriting, Lead Generation

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Writing is Designing: UX Content & Interface Strategy

    Skills you'll gain: Web Content Accessibility Guidelines, UI/UX Strategy, User Experience, User Interface and User Experience (UI/UX) Design, Experience Design, Writing and Editing, UI/UX Research, User Experience Design, Design and Product, User Research, Digital Design, User Interface (UI), Usability, User Interface (UI) Design, Technical Writing, Usability Testing, Style Guides, Content Strategy, User Flows, Product Design

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Social Media Marketing with AI

    Skills you'll gain: Social Media Campaigns, Campaign Management, Social Media Marketing, AI powered creativity, Social Media Content, Content Creation, Social Media Strategy, Social Media Management, Advertising Campaigns, Data-Driven Marketing, Generative AI, Social Media Analytics, Digital Marketing Campaigns, Campaign Planning, Responsible AI, Artificial Intelligence, Google Gemini, AI Integrations, ChatGPT, Microsoft Copilot

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Product Marketing Manager with AI Professional Certificate

    Skills you'll gain: Data Storytelling, Product Marketing, Conversion Funnel Analysis, Marketing Planning, Google Analytics, Marketing Budgets, Data Presentation, Marketing Analytics, Campaign Management, Data-Driven Marketing, Customer Analysis, Market Research, Value Propositions, Marketing Communications, Competitive Intelligence, Digital Marketing Campaigns, Prompt Engineering, Go To Market Strategy, Marketing Strategies, Performance Management

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Foundations for Strategy and Growth

    Skills you'll gain: Market Research, Business Research, Marketing Strategies, Market Analysis, Marketing Planning, Business Planning, Market Opportunities, Business Analysis, Research Methodologies, Competitive Analysis, Business Strategy, Strategic Planning, Smart Goals, Growth Strategies, Project Scoping, Goal Setting, Interviewing Skills, Key Performance Indicators (KPIs), Report Writing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Leveling Up with Advanced Content Marketing Strategies

    Skills you'll gain: Content Marketing, Content Performance Analysis, Storytelling, Content Strategy, Persuasive Communication, Content Development and Management, Marketing Operations, Marketing Effectiveness, Content Optimization, Marketing Strategies, Content Creation, Driving engagement, Personalized Campaigns, Customer experience improvement, Brand Strategy, Customer Engagement, Scalability, Brand Management, Target Audience, Web Analytics and SEO

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Reimagining Brand Strategy for the Digital Age

    Skills you'll gain: Digital Brand Strategy, Driving engagement, Competitive Analysis, Brand Strategy, Drive Engagement, Experience Design, Brand Management, Customer experience strategy (CX), Brand Awareness, Branding, User Experience, Digital Marketing, Storytelling, Customer Engagement, Cross-Channel Marketing, Digital Analysis, Market Analysis, Digital Media Strategy, Competitive Intelligence, Journey Mapping

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Google Gemini for Digital Marketing

    Skills you'll gain: Prompt Engineering, Google Gemini, Campaign Management, Google Ads, Digital Marketing Tools, Prompt Engineering Tools, Market Research, Google Workspace, Marketing Operations, Report Writing, Google Docs, Digital Marketing Campaigns, Digital Marketing, Content Creation, Target Audience, Content Optimization, Marketing Planning, Generative AI, Search Engine Optimization, Web Analytics and SEO

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Risk Modeling, Artificial Intelligence and Machine Learning (AI/ML), Personalized Service, Digital Transformation, Data-Driven Marketing, Customer Insights, Machine Learning, Marketing Analytics, Machine Learning Methods, Customer Engagement, Risk Analysis, Driving engagement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    503 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • JTBD Playbook: Align Strategy with Customer Needs: Packt
  • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
  • Planejamento Estratégico de Marketing Digital: Fundação Instituto de Administração
  • AI Content & Email Marketing Mastery: LearnKartS
  • Writing is Designing: UX Content & Interface Strategy: Packt
  • Social Media Marketing with AI: SkillsBooster Academy
  • Product Marketing Manager with AI Professional Certificate: Coursera
  • Market Research Foundations for Strategy and Growth: Coursera
  • Leveling Up with Advanced Content Marketing Strategies: Madecraft
  • Reimagining Brand Strategy for the Digital Age: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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