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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    École Polytechnique

    Fundamentals of waves and vibrations

    Skills you'll gain: Vibrations, Mechanics, Engineering Analysis, Mathematical Modeling, Structural Analysis, Mechanical Engineering, Civil Engineering

    4.5
    Rating, 4.5 out of 5 stars
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    203 reviews

    Intermediate · Course · 1 - 3 Months

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    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Marketing Effectiveness, Marketing Analytics, Performance Reporting, Marketing Channel, Cross-Channel Marketing, Generative AI, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention

    4.7
    Rating, 4.7 out of 5 stars
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    20 reviews

    Beginner · Course · 1 - 4 Weeks

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    École Polytechnique

    Fundamentals of Fluid-Solid Interactions

    Skills you'll gain: Vibrations, Hydraulics, Environmental Engineering, Civil Engineering, Mechanical Engineering, Engineering, Mechanics, Chemical and Biomedical Engineering, Simulation and Simulation Software, Applied Mathematics, Biomedical Engineering, Mathematical Modeling

    4.8
    Rating, 4.8 out of 5 stars
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    734 reviews

    Intermediate · Course · 1 - 3 Months

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    IBM

    Statistical Analysis Fundamentals using Excel

    Skills you'll gain: Data Visualization, Descriptive Statistics, Regression Analysis, Forecasting, Business Analytics, Data Analysis, Statistical Analysis, Statistical Methods, Microsoft Excel, Statistics, Spreadsheet Software, Predictive Analytics, Probability

    4.6
    Rating, 4.6 out of 5 stars
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    138 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Introduction to Social Media Marketing with Visme

    Skills you'll gain: Instagram, Social Media Campaigns, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Graphic and Visual Design Software, Marketing, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
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    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Amazon Web Services

    AI Fundamentals and the Cloud

    Skills you'll gain: Responsible AI, Amazon Bedrock, AWS SageMaker, AI Enablement, Model Deployment, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, LLM Application, Large Language Modeling, Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
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    72 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Measure a Marketing Strategy using Facebook Insights

    Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research

    4.7
    Rating, 4.7 out of 5 stars
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    49 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Coursera

    Introduction to PicsArt for Social Media Marketing

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Photo Editing, Marketing, Graphics Software, Graphic and Visual Design, Graphic Design, Entrepreneurship, Business

    4.5
    Rating, 4.5 out of 5 stars
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    86 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Yonsei University

    International Marketing & Cross Industry Growth Capstone Project

    Skills you'll gain: Peer Review, Innovation, Promotional Strategies, Marketing Management, Global Marketing, Marketing, Product Knowledge, Product Promotion, Company, Product, and Service Knowledge, Strategic Marketing, Competitive Analysis, Market Analysis, Benchmarking, Product Management, New Business Development, Brand Strategy, Growth Strategies, Case Studies, Branding

    4.7
    Rating, 4.7 out of 5 stars
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    76 reviews

    Intermediate · Course · 1 - 3 Months

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    Starweaver

    Hotel Digital Marketing and Social Media Strategy

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Social Media Content, Search Engine Optimization, Social Media Strategy, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Storytelling, Instagram, Key Performance Indicators (KPIs), Customer Engagement

    3.8
    Rating, 3.8 out of 5 stars
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    23 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Arm

    Cortex-M Software Development Fundamentals

    Skills you'll gain: Embedded Software, System Programming, Software Development Tools, Embedded Systems, Software Development, Debugging, Application Security, C (Programming Language), Application Development, Computer Architecture, C++ (Programming Language), Performance Tuning

    4.5
    Rating, 4.5 out of 5 stars
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    35 reviews

    Intermediate · Course · 1 - 3 Months

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    The University of North Carolina at Chapel Hill

    Fundamentals of Rehearsing Music Ensembles

    Skills you'll gain: Music Theory, Choral Music, Music Performance, Instrumental Music, Music, Classical Music, Coordination, Oral Expression

    4.9
    Rating, 4.9 out of 5 stars
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    419 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Fundamentals of waves and vibrations: École Polytechnique
  • Upgrade Your Marketing Strategy with Microsoft Copilot: Microsoft
  • Fundamentals of Fluid-Solid Interactions: École Polytechnique
  • Statistical Analysis Fundamentals using Excel: IBM
  • Introduction to Social Media Marketing with Visme: Coursera
  • AI Fundamentals and the Cloud: Amazon Web Services
  • Measure a Marketing Strategy using Facebook Insights: Coursera
  • Introduction to PicsArt for Social Media Marketing: Coursera
  • International Marketing & Cross Industry Growth Capstone Project : Yonsei University
  • Hotel Digital Marketing and Social Media Strategy: Starweaver

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