Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Excel Formulas, Data Cleansing, Pivot Tables And Charts, Spreadsheet Software, Data Wrangling, Microsoft Excel, Data Analysis, Data Quality, Google Sheets, Data Manipulation, Data Integrity, Data Ethics, Data Entry, Data Import/Export, Data Science
★ 4.7 (11K) · Beginner · Course · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Email Marketing, ChatGPT, Content Strategy, Google Gemini, Anthropic Claude, Content Marketing, Generative AI, Marketing Automation, AI literacy, Copywriting, Content Creation, Content Optimization, Content Management, Writing and Editing, Social Media Marketing, Digital Marketing, Search Engine Optimization, Google Workspace, Brand Strategy
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Data Storytelling, Marketing Analytics, Conversion Funnel Analysis, Performance Reporting, Key Performance Indicators (KPIs), Marketing Effectiveness, Power BI, Dashboard Creation, Dashboard, Campaign Management, Data Presentation, Management Reporting, Performance Analysis, Marketing Operations, Business Reporting, Performance Measurement, Business Intelligence, Customer Insights, Return On Investment, Interactive Data Visualization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Responsible AI, Prompt Engineering, Campaign Management, Content Optimization, Content Marketing, Content Strategy, A/B Testing, Content Development and Management, Performance Measurement, Data Ethics, Marketing Operations, Artificial Intelligence, Workflow Management, Benchmarking, Knowledge Transfer, Content Creation, Content Management, Creative Design, Creative Thinking
Beginner · Course · 1 - 3 Months

Multiple educators
Skills you'll gain: Content Marketing, Content Performance Analysis, Content Scheduling, Content Strategy, Marketing Strategy and Techniques, Content Development and Management, Campaign Planning, Social Media Campaigns, Search Engine Optimization, Social Media Marketing, Large Language Modeling, Content Optimization, Copywriting, Digital Marketing Campaigns, ChatGPT, Marketing Analytics, Competitive Analysis, Generative AI, Relationship Building, Drive Engagement
★ 4.5 (6.6K) · Intermediate · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Focus Group, Quantitative Research, Statistical Hypothesis Testing, Qualitative Research, Data Visualization, Survey Creation, Data Synthesis, Surveys, Data Presentation, Marketing Analytics, Regression Analysis, Discussion Facilitation, Market Research, Data Storytelling, Statistical Inference, Business Research, Proposal Development, Sampling (Statistics), Research Methodologies, Proposal Writing
★ 4.5 (1.5K) · Beginner · Specialization · 3 - 6 Months

Arizona State University
Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Product Planning, Purchasing, Business Writing, English Language, Business Communication, Ideation, Business Planning, Negotiation, Selling Techniques, Management Reporting, Campaign Planning, Marketing Communications, Marketing Planning, Active Listening, Advertising, Business Correspondence, Marketing
★ 4.7 (2.5K) · Intermediate · Specialization · 3 - 6 Months

SkillsBooster Academy
Skills you'll gain: Marketing Automation, Marketing Analytics, Campaign Management, Prompt Patterns, Data-Driven Marketing, Prompt Engineering, Scripting, Personalized Campaigns, Marketing Operations, Email Automation, Cross-Channel Marketing, A/B Testing, Marketing, Email Marketing, AI Security, Content Marketing, Search Engine Marketing, Web Analytics and SEO, Artificial Intelligence, Generative AI
Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, IT Management, Branding, Customer Relationship Management, Brand Marketing, Marketing, Enterprise Resource Planning, Talent Management, Brand Management, Business Process Management, Marketing Management, Business Process, Business Economics, Customer Relationship Management (CRM) Software, Market Dynamics, Economics, Economic Development
★ 4.8 (3.3K) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Content Marketing, Prompt Patterns, AI Workflows, Marketing Materials, Marketing Design, Multimodal Prompts, Content Creation, Workflow Management, Generative AI, AI literacy, Process Design, Process Mapping, AI Integrations, Style Guides, Branding, Graphic and Visual Design, Standard Operating Procedure, Benchmarking
Beginner · Course · 1 - 3 Months

Skills you'll gain: Personalized Campaigns, Email Marketing, Campaign Management, Content Marketing, Marketing Operations, Prompt Engineering, AI Personalization, Cross-Channel Marketing, Content Performance Analysis, Social Media Campaigns, Data-Driven Marketing, Content Development and Management, Content Creation, AI Workflows, Content Strategy, A/B Testing, Digital Media Strategy, Copywriting, Prompt Engineering Tools, Quality Assurance
Beginner · Course · 1 - 3 Months

Sage Publications
Skills you'll gain: Brand Management, Brand Awareness, Branding, Brand Marketing, Brand Strategy, Marketing Psychology, Customer Insights, Data-Driven Marketing, Marketing Management, Digital Brand Strategy, Consumer Behaviour, User Research, Qualitative Research, Customer Engagement, Culture
Beginner · Course · 1 - 4 Weeks