Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

John Wiley & Sons
Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Budget Management, Philanthropy, Budgeting, Prospecting and Qualification, Strategic Marketing, Brand Marketing, Campaign Planning, Campaign Management, Promotions and Campaigns, Digital Marketing, Marketing Strategies, Proposal Development, Organizational Strategy, Digital Brand Strategy, Capacity Planning, Proposal Writing, Driving engagement, Relationship Building
Intermediate · Course · 3 - 6 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Entrepreneurship, Management Accounting, People Management, Business Management, Human Resources Management and Planning, Marketing, People Development, Accounting, Staff Management, Marketing Strategies, Value Propositions, Financial Management, Customer experience improvement, Financial Analysis, Innovation, Finance, Business Strategy, Recruitment, Persona (User Experience)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Marketing Effectiveness, Marketing Strategies, Campaign Planning, Conversion Funnel Analysis, Campaign Management, Data-Driven Marketing, User Feedback, Marketing Communications, Product Marketing, Marketing Analytics, Performance Analysis, Digital Marketing, Performance Measurement, Marketing Design, Target Audience, Driving engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Performance Metric, Data Cleansing, Data Modeling, Analytics, Data Analysis, Data Visualization, Business Analytics, Analytical Skills, Exploratory Data Analysis, Data Quality, Data Manipulation, Generative AI, Data Collection, Data Management, Marketing
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Campaign Planning, Social Media Campaigns, Content Development and Management, Search Engine Optimization, Content Creation, Digital Marketing Campaigns, Social Media Strategy, Digital Media Strategy, Content Optimization, Social Media Marketing, Social Media Content, Web Analytics and SEO, Shared Media, Target Audience, Digital Brand Strategy, Social Media, Web Presence
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data-Driven Marketing, Email Marketing, Data-Driven Decision-Making, Marketing Analytics, Content Optimization, Content Performance Analysis, Campaign Management, Campaign Planning, Email Automation, Test Tools, Analysis, Test Planning, Statistics, Test Data, Statistical Hypothesis Testing, Target Audience, Performance Metric
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Prompt Engineering, Google Ads, Campaign Planning, Advertising Campaigns, A/B Testing, Online Advertising, Digital Advertising, Keyword Research, Go To Market Strategy, Meta Ads Manager, Search Engine Marketing, Prompt Engineering Tools, Paid media, Performance marketing, Content Performance Analysis, Product Marketing, Marketing Analytics, Competitive Analysis
Beginner · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Philanthropy, Budget Management, Advocacy, Grant Writing, Budgeting, Prospecting and Qualification, Strategic Marketing, Brand Marketing, Campaign Planning, Grant Applications, Campaign Management, Promotions and Campaigns, Digital Marketing, Social Impact, Marketing Strategies, Proposal Development, Strategic Partnership, Crisis Management
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Brand Strategy, Product Marketing, Branding, Brand Management, Value Propositions, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Corporate Communications, Content Strategy, Cross-Channel Marketing, Campaign Planning, Target Audience, Auditing, Audit Planning, Marketing Strategy and Techniques, Cross-Functional Collaboration
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Snowflake Schema, Marketing Effectiveness, Key Performance Indicators (KPIs), Star Schema, Performance Reporting, Data-Driven Marketing, Marketing Analytics, Data Modeling, Business Reporting, Management Reporting, Conversion Funnel Analysis, Performance Measurement, Dashboard, Database Design, Business Metrics, Performance Metric, Business Intelligence, Relational Databases, Data Architecture, SQL
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Product Strategy, Competitive Analysis, Go To Market Strategy, Product Marketing, Market Dynamics, Revenue Management, Revenue Forecasting, Market Analysis, Marketing Psychology, Consumer Behaviour, Demand Planning, Competitive Intelligence, Customer Demand Planning, Value Propositions, Analysis, Benchmarking, Financial Forecasting, Risk Modeling, Stakeholder Communications, Gap Analysis
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Social Media Analytics, Real Time Data, Social Media Content, Data Collection, Social Media, Social Media Marketing, Big Data, Marketing Analytics, Crisis Management, Data-Driven Marketing, Analytics, Social Media Strategy, Content Strategy, Text Mining, Data-Driven Decision-Making
Mixed · Course · 1 - 4 Weeks