Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Dashboard, Data Visualization Software, Plotly, Data Visualization, Interactive Data Visualization, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Pandas (Python Package), Data Presentation, Predictive Modeling, Data Science, Data Import/Export, Programming Principles, Web Scraping, Python Programming, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, Data Literacy, Data Mining, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data-Driven Decision-Making, Business Strategy, Business Process Automation, Data Architecture, Business Intelligence, Leadership, Content Creation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Exploratory Data Analysis, Data Wrangling, LangChain, Prompt Patterns, Large Language Modeling, Unsupervised Learning, PyTorch (Machine Learning Library), Generative AI, Restful API, Keras (Neural Network Library), Data Transformation, Supervised Learning, Flask (Web Framework), Data Analysis, Data Cleansing, Data Manipulation, Responsible AI, LLM Application, Data Import/Export
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Analytics, Data Visualization, Business Analytics, Data Analysis, Microsoft PowerPoint, Data Presentation, Presentations, Excel Formulas, Data-Driven Decision-Making, Dashboard, Business Intelligence, Microsoft Excel, Customer Analysis, Data Visualization Software, Big Data, Data Storytelling, Target Audience, Business Consulting, Spreadsheet Software, Data Cleansing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, User Centered Design, Usability, Mockups, Interviewing Skills, Professional Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
Duke University
Skills you'll gain: Predictive Modeling, Data Storytelling, Database Design, Dashboard, Predictive Analytics, MySQL, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Analytics, Data Visualization, Business Process Improvement, Business Analysis, Data Analysis, Big Data, Business Communication, Microsoft Excel
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Data Storytelling, ChatGPT, OpenAI, Analytics, Data Analysis, Interactive Data Visualization, Dashboard, AI Product Strategy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Data Visualization Software, Deep Learning, Statistical Analysis, Python Programming, Image Quality, Query Languages
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Cloud Computing Architecture, Cloud Services, Responsible AI, Cloud Security, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Solutions, Cloud Computing, Generative AI, Big Data, Data Analysis, Data Science, Natural Language Processing, Business Intelligence, Content Creation, Business
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, People Analytics, HR Tech, AI Product Strategy, Data Governance, Big Data, Machine Learning Algorithms, Governance, Business Strategy, Human Resources, Credit Risk, Business Transformation, Artificial Intelligence, Machine Learning, Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Market Intelligence, Automation
Advanced · Course · 1 - 4 Weeks